Bachelor's degree in Business, Marketing, Analytics, or related field (MBA preferred)
7+ years in Category Management, Insights, or Shopper Insights within CPG or beverage industry
Strong grasp of category management and retail market analysis
Experience with syndicated data tools like SPINS, IRI/Circana, Numerator
Advanced Excel skills including Pivot Tables and data manipulation functions
Proficient in PowerPoint with expertise in data storytelling
Ability to influence cross-functional teams without direct authority
Responsibilities
Own the category narrative, transforming data into actionable stories for Sales and leadership
Deliver insight-led recommendations shaping joint business planning and pricing strategies
Enable Sales Excellence by equipping teams with selling narratives and dashboards
Support Brand Strategy by identifying whitespace opportunities
Synthesize data from diverse sources into actionable insights
Drive cross-functional alignment with customer development and marketing teams
Advance category expertise and guide strategic decisions
Develop tools and frameworks for efficient insight extraction and execution
Benefits
Unlimited Vacation
Sick Days
Healthcare premiums up to 95% covered for employees and dependents
Life insurance options (company-paid and voluntary)
Flexible Spending Accounts
401K options (regular and Roth)
Health and wellness reimbursement up to $150/month
Cell phone reimbursement up to $100/month and Internet reimbursement up to $50/month
Employee Discount on Hint Water
Full Job Description
Key Responsibilities
Own the category narrative: Transform data into compelling, actionable stores for Sales, Brand, and leadership teams.
Deliver insight-led recommendations: Provide credible, forward-looking insights that shape joint business planning, assortment strategies, pricing, and promotion guidance and revenue growth initiatives.
Enable Sales Excellence: Equip Sales teams with turnkey selling narratives, and dashboards to quickly act on insights and strengthen customer conversations.
Support Brand Strategy: Provide Category and shopper context to refine identify whitespace opportunities.
Synthesize data across sources: Consolidate syndicated data, internal sales data, shopper trends, panel metrics and market intelligence into single, actionable category point of view.
Drive Cross functional alignment: Partner closely with customer development, Sales, revenue growth management, finance, and brand marketing to ensure consistent execution and strategy alignment.
Advance category expertise: Serve as the internal expert, guiding decisions, and strategy as the business defends space and expands into adjacent categories.
Develop tools and frameworks: Improve and create reporting and analytical tools that allow teams to extrapolate insights efficiently, enhancing execution at national, regional, and channel levels.
Communication to influence: Prense complex analyses and recommendations clearly to leadership and retail partners.
Requirements
Qualifications:
Bachelor's degree in Business, Marketing, Analytics, or a related field (MBA preferred).
7+ years of experience in Category Management, Category Insights, or Shopper Insights within the CPG or beverage industry.
Strong understanding of category management, shopper behavior, and retail market analysis.
Experience using syndicated data tools such as SPINS, IRI/Circana, Numerator, and Kroger Stratum/84.51°.
Advanced Excel skills (Pivot Tables, VLOOKUP, INDEX/MATCH, IF statements, SUMIFS).
Strong PowerPoint and data storytelling skills to turn data into clear insights and recommendations.
Experience supporting sales teams, customer development, and joint business planning with retail partners.
Ability to translate complex data into actionable insights and selling stories.
Strong cross-functional collaboration skills and ability to influence teams without direct authority.
Highly organized and able to manage multiple projects in a fast-paced environment.
Benefits
Base salary of $135,000-160,000. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
Bonus Eligible
Unlimited Vacation
Sick Days
Up to 95% of the employee and dependent healthcare premiums paid for by the company
Life insurance (company-paid and voluntary)
Flexible Spending Accounts
401K (regular and Roth)
Up to $150/month health and wellness reimbursement
Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
