Are you ready to lead marketing and public relations initiatives that promote our facility and help grow our community? As the Director of Business Development, You Will: - Plan, develop, and implement the facility's marketing and public relations programs to increase resident census. - Provide the community with detailed information about our facility, services, and programs. - Promote the facility and its services to physicians, discharge planners, local business leaders, churches, schools, and other community members. - Maintain thorough knowledge of the facility's admission requirements, services, programs, and policies. - Work with the facility team to conduct tours for prospective residents and their families. - Conduct pre-admission interviews with potential residents/guarantors and explain all services offered. - Organize and deliver direct sales calls and public presentations to effectively communicate the facility's offerings. - Develop and maintain relationships with key community partners to promote our services and strengthen our reputation. - Evaluate and direct marketing strategies to ensure the facility's long-term growth. Must Have: - Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to nursing facility operations. - Ability to make direct sales calls and deliver public presentations effectively. - Ability to establish, implement, and maintain a strong marketing and public relations program. - Strong understanding of healthcare reimbursement programs. - Knowledge of nursing practices, procedures, terminology, and regulations that relate to long-term care. Nice to Have: - 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing facility, including supervisory experience. - Bachelor's degree in marketing, communications, or related field from an accredited college. - Experience in nursing or clinical work is a plus.