Are you ready to lead marketing and public relations initiatives that promote our community and help grow our community?
As the
Director of Business Development, You Will:
- Plan, develop, and implement the community's marketing and public relations programs to increase resident census.
- Provide the local communities with detailed information about our assisted living community, services, and programs.
- Promote our assisted living community and its services to physicians, discharge planners, local business leaders, churches, schools, and other local community members.
- Maintain thorough knowledge of our community's admission requirements, services, programs, and policies.
- Work with our team to conduct tours for prospective residents and their families.
- Conduct pre-admission interviews with potential residents/guarantors and explain all services offered.
- Organize and deliver direct sales calls and public presentations to effectively communicate our community's offerings.
- Develop and maintain relationships with local key community partners to promote our services and strengthen our reputation.
- Evaluate and direct marketing strategies to ensure our community's long-term growth.
Must Have:
- Thorough knowledge of principles of effective communication, mass media, advertising, and community relations as they pertain to assisted living community operations.
- Ability to make direct sales calls and deliver public presentations effectively.
- Ability to establish, implement, and maintain a strong marketing and public relations program.
- Strong understanding of payment and reimbursement programs.
- Knowledge of practices, procedures, terminology, and regulations that relate to assisted living.
Nice to Have:
- 2-4 years of experience in marketing/public relations in healthcare or a skilled nursing community, including supervisory experience.
- Bachelor's degree in marketing, communications, or related field from an accredited college.
Salary Range: - $80k-$85k per year
What Makes Us Special?
- UKG Wallet: Access earned wages before payday.
- Competitive Wages: We offer a great salary package.
- Great Benefits: Medical, dental, and vision coverage.
- Growth Opportunities: We support your professional development.
- Continuing Education & Training: Stay current with industry standards.
