Job SummaryThe Director of Brand & Business Development is a leadership role responsible for driving sustainable
revenue growth through national and regional business development efforts, while strengthening and
extending the SERVPRO® brand across the Canadian insurance ecosystem. This role is a growth-focused
position centered on insurer relationships, national account development, local marketing efforts to
include internet presence, and franchise-aligned execution, with an emphasis on business development,
national account growth, lead generation, and the expansion of insurer relationships. The role also
carries a critical brand stewardship component, ensuring market credibility, consistency, and insurer
trust through effective day-to-day franchise marketing execution, tactical advertising management, and
promotional brand initiatives.
You willNational & Regional Business Development
- Lead national and regional business development strategy focused on insurance carriers, TPAs, independent adjusters, and brokers.
- Own the lifecycle of target accounts: identification, relationship development, onboarding, and long-term account success.
- Assist in developing and executing a national and regional business development strategy aligned to Canadian market conditions and organizational growth objectives.
- Maintain a high level of knowledge relating to the carrier initiatives and assist in system alignment.
KPI Accountability
- Manage revenue growth targets.
- Ensure National Account coverage goals are met.
- Manage lead generation performance metrics.
Brand Leadership
- Act as an ambassador of the SERVPRO® brand within the Canadian insurance industry.
- Ensure brand positioning supports credibility, trust, and differentiation with national and regional insurance partners.
- Represent SERVPRO Canada at national and regional industry events, forums, and executive meetings where business development outcomes are the primary objective.
- Required to assist in building annual and long-term strategic plans.
Strategic Account & Relationship Management
- Conduct structured quarterly and annual business reviews with key accounts to assess performance, growth opportunities, and program alignment.
- Translate insurer expectations into scalable, franchise-executable programs in collaboration with national leadership.
- Engage in all Brand Development opportunities to include national sponsorships and trade shows.
- Ongoing collaboration with all HQ departments to ensure alignment.
- Responsible for training and development of business development leaders within each franchise office.
Franchise Alignment & Enablement
- Serve as a bridge between national insurer relationships and franchise-level execution.
- Mentor, coach, and support franchise sales leadership to ensure consistent delivery of all brand development avenues.
- Assist in facilitating national and regional meetings focused on business development performance, pipeline health, and account strategy.
Market Intelligence & Performance Management
- Gather and synthesize market intelligence from insurers, franchises, and industry trends to inform strategy.
- Maintain accurate CRM records, pipeline reporting, and account intelligence using Salesforce or equivalent systems.
- Measure and report business development performance, including revenue growth, account penetration, and program ROI.
You have- Ability to communicate clearly, professionally, and effectively-verbally and in writing-with employees, customers, and suppliers across in-person, phone, and written channels.
- Minimum 10+ years of progressive experience in business development, national accounts, or strategic sales within insurance, restoration, or related service industries.
- Deep understanding of the Canadian insurance claims environment and restoration economics
- Demonstrated credibility and effectiveness when working with insurer stakeholders.
- Experience within franchise, distributed, or multi-unit business models preferred.
- Proficiency with software commonly used in the insurance and restoration industries.
- Strong core competencies including strategic selling, commercial negotiation, executive presence, relationship-based influence, data-driven pipeline and performance management, persuasive communication, presentation skills, and a high degree of accountability and execution discipline.
EducationBachelor's Degree preferred in Marketing or a related degree.
Working Conditions- Fast-paced, high pressure office environment.
- Standard working hours, based on a 40 hour work week.
- Additional working hours required as needed to complete testing assignments and projects on schedule.
- 50%+ travel as required for business needs.
- Work location: Remote - Must reside and be able to work in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Prince Edward Island, Nova Scotia, or Newfoundland/Labrador.
The actual salary offered will be based on a variety of factors, including skills, experience, qualifications, internal equity, and location, with a compensation range of $152,575.00-198,306.00 CAD.
