West Shore Home

Director of Analytics and Planning- Marketing

West Shore Home • $90K — $120K *
Mechanicsburg, PA 17055In-Person
Business Services
5 - 7 years of experience
5 days ago
Job Overview by Ladders

Qualifications

  • 5+ years of experience in forecasting and performance-based marketing
  • Bachelor's degree required
  • Proven ability to streamline budgeting and target-setting processes
  • Experience with AI and ML in forecasting preferred
  • Advanced proficiency in Excel for data analysis
  • Advanced proficiency in analytics platforms like Databricks and Power BI

Responsibilities

  • Manage marketing planning, forecasting, and budget alignment for 40+ branches
  • Interface between Marketing and FP&A and support marketing team through forecast management
  • Collaborate with senior marketing leaders on budget plans and performance expectations
  • Develop budget plans and forecasts using historical performance data
  • Train Divisional Marketing Managers to manage branch-level budgets efficiently

Benefits

  • Comprehensive health insurance options including medical, dental, and vision
  • 401(k) retirement plan with company match
  • Health Savings Account (HSA) plan with company match
  • Paid holidays and paid time off
  • Employee Referral Program
  • Employee Discount Program
  • Paid training and opportunities for professional growth
Full Job Description
Position: Director of Analytics and Planning- Marketing
Location: Mechanicsburg, PA (ONSITE)

Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Purpose of Position:

As a Director of Analytics and Planning- Marketing at West Shore Home, you will manage the marketing planning, forecasting and budget alignment processes for all branches in the company (40+) with the goal of achieving the best ROI in marketing spend across the business and achieving the company Net Sales targets. This role reports to the VP of Marketing Planning and Analytics and will oversee Divisional Marketing Managers.

Key Role Accountabilities:
  • Serve as the primary interface between Marketing and FP&A and supports the Marketing team and through creating and managing the marketing forecast models.
  • Collaborate with senior level marketing leaders on the overall marketing strategy and approach to determine budget plans and performance expectations.
  • Utilize historical marketing performance data to develop long-term budget plans and forecasts to showcase spend and appointments per day by product vertical at each branch location. Take necessary action to add or reduce spend levels for different marketing sources to ensure that spend remains close to the budget and on track to achieve the company appointment targets.
  • Develop data-driven forecasts to accurately predict the appointment and sales volumes expected from the marketing plan utilizing historical performance data.
  • Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving the sales target at the lowest possible marketing cost.

Minimum Requirements:
  • Must be authorized to work in the United States without requiring current or future employer-sponsored work authorization. The company does not and will not sponsor employment visas.
  • 5+ years of experience with forecasting and modeling for performance based marketing.
  • Bachelors Degree, required.
  • Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations. Previous experience utilizing AI and ML in performance modeling and forecasting, preferred
  • Advanced proficiency in Excel, required. To note, this role will require significant analysis and data structuring using Excel.
  • Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.

Benefits:
  • Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
  • 401(k) Retirement Plan with company match
  • HSA plan with company match
  • Paid holidays and paid time off (PTO)
  • Employee Referral Program
  • Employee Discount Program
  • Paid training and unlimited professional growth potential

Please note: Applicants must be authorized to work in the United States at the time of their application on a full-time basis. The Company will not sponsor applicants for work visas.

#LI-RM1

About West Shore Home

West Shore Home is a locally owned and operated home improvement company that serves Pennsylvania with beautiful custom showers, baths, windows, and doors. As a replacement contractor, we strive to use our years of experience to provide the best customer service possible. Our goal is to make your purchase easy by providing energy-efficient products, the best interest-free financing in the industry, and exceptional installation and service.

West Shore Home Careers

There has never been a better time to explore the job opportunities at West Shore Home, a leader in home remodeling and design services. West Shore Home is renowned for its commitment to excellence and innovation in the home improvement industry.

Work You’ll Do

Join West Shore Home's dynamic team to assist homeowners in transforming their spaces into dream homes. This is an opportunity to be part of a company where innovation meets functionality, providing top-tier home solutions. Lead in a role that harnesses your skills at the nexus of technology, customer service, and design innovation. West Shore Home offers a platform to elevate your career to new heights in an environment that fosters professional growth and leadership development. Engage with a team of skilled professionals dedicated to redefining the home improvement industry through cutting-edge technology and creative solutions.

Introducing the West Shore Home Employment Initiative

West Shore Home is building a market-leading team to drive transformation in the home improvement sector. The company offers various employment positions, from customer service to design and project management.

Do Innovative Work

Be part of the largest and most dedicated team in the home improvement sector, where your skills contribute directly to expanding the company's footprint and enhancing customer satisfaction.

Drive Innovation and Leadership

Deliver targeted home improvement solutions with a depth of expertise and innovation that is unmatched in the industry.

Be Part of a Great Team

Join a team that values diversity, leadership, and professional development. West Shore Home is committed to fostering a culture that encourages career advancement and personal growth.

Future-Proof Your Career

With West Shore Home, the path to professional advancement is clear. Embrace the opportunity to grow with extensive training, development programs, and certification support that prepare you for leadership roles within the company.

Explore Job Opportunities and Internships

West Shore Home is not only a place for seasoned professionals but also nurtures new talent through internships and entry-level positions. These roles are designed to integrate new members into the industry effectively.

The West Shore Home Difference

With a commitment to excellence and a focus on sustainable growth, West Shore Home continues to lead as an innovator in the home improvement industry. The company's dedication to providing comprehensive benefits and a supportive work environment makes it a prime choice for those seeking a rewarding career.

Stay Connected

Join the Team

Search open positions that match your skills and interests at West Shore Home. The company seeks passionate, curious, and innovative team players.

SEARCH WEST SHORE HOME JOBS

Keep Up to Date

Stay informed with career tips, insider perspectives, and industry-leading insights you can utilize today—all from the professionals at West Shore Home.

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Learn more about West Shore Home
Size
1,001 employees
Industry
Real Estate & Construction
* Ladders Estimates

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