Position OverviewThe Director of Advertising Sales and Media Operations will play a key leadership role in advancing NACS Media through the day-to-day management of the advertising team and will have a hands-on execution-focused role with advertising operations, production, marketing, budgeting, financial analysis and new business development.
This role reports to the Publisher & Editor-in-Chief, NACS Media, and serves as a member of the NACS Media team, the leading source of insights and analysis for the convenience industry across all platforms.
Success in this role requires a passion for the operational details of running a business, including leading and developing people. The ideal candidate is both a strategic thinker and a hands-on contributor who embraces continuous improvements, drives innovation, and is committed to the overall success of NACS.
The role is based on-site at NACS headquarters in Alexandria, VA.
Scope of Responsibilities:
- Lead revenue generation across all platforms of NACS Media, including new business development, with a focus on new monetization strategies for events and products.
- Manage advertising team, currently consisting of two sales representatives.
- Manage the overall advertising process, including ad operations, customer service, fulfillment, marketing/promotions and the use of technology and technology partners across all platforms.
- Prospect, develop and close new advertising and sponsorship business; manage and grow an assigned territory; develop customized proposals integrating print, digital, event and content marketing opportunities.
- Be a champion and power user of a new enterprise-wide CRM.
- Play a critical role building strategies and tactics for growth of NACS Media and NACS as an organization, including audience development, overall operations and marketing.
- Play a critical day-to-day execution role in managing organizational budgets and creating forecasts and profit-and-loss analysis; serve as hands-on, detail-oriented problem solver for the team.
- Explore new business opportunities, both within NACS Media and as part of the evolution and growth of the larger organization.
- Build exceptional ties across the industry with supplier partners; develop a comprehensive understanding of the convenience industry supplier ecosystem.
- Assist in building a KPI- and data-driven association metrics across all aspects of media and communications.
Requirements:
- Proven track record of sales success in a media environment across all platforms.
- Proven ability to identify, develop, and secure new business opportunities.
- Experience thriving in complex, cross-functional working environments and building strong partnerships across teams and stakeholders.
- Exceptional project and process management skills, with a keen attention to detail and operational excellence.
- Creative thinking and a focus on execution to back up big ideas.
- Strong analytical, financial and organizational skills.
- Knowledge of convenience retail industry is a strong plus.
Other Pertinent Information- Comprehensive Benefits Package
- Salary commensurate with experience
- Approximately 10% travel
- In-Office Position w/ Work From Anywhere (WFA) Days
- Metro Accessible - 2 blocks from King Street metro
Salary Range: $120,000.00 to $135,000 annually plus commissions. Actual compensation will be based on several factors, including but not limited to relevant experience, education, skills, and other qualifications.
