Director of Admissions & Marketing

Priority Life Care

$95K *
Exton, PA 19341In-Person
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; Social Work preferred.
  • 3+ years in healthcare business development or equivalent experience.
  • Experience in long-term care and aged/disabled Medicaid waivers is preferred.
  • Background as a case manager, social worker, or nurse is advantageous.
  • Familiarity with Alzheimer's and dementia care is a plus.
  • Valid driver's license required.

Responsibilities

  • Develop and manage strategies to grow resident census.
  • Research and analyze local competition.
  • Monitor financial and demographic factors to guide service needs.
  • Build relationships with healthcare professionals and agencies to enhance referrals.
  • Advise on referrals to mitigate discharge obstacles.
  • Conduct sales calls to various community contacts and organizations.
  • Create innovative marketing strategies for improving referral sources.

Benefits

  • Competitive wages and paid time off (PTO).
  • Exceptional career advancement via 'Pathway to Promotion' program.
  • Comprehensive health plans, including vision and dental.
  • Telemedicine services at low or no cost.
  • Special pay rates for holidays.
  • Company-paid life insurance worth $10,000.
  • Family planning services through Maven.
  • Voluntary short-term disability and accident coverage.
  • Confidential Employee Assistance Program.
  • Retirement savings plans and flexible spending accounts.
  • Referral bonuses for employees.
  • On-demand wage access through ZayZoon.
  • Employee recognition programs based on tenure and performance awards.
Full Job Description
DIRECTOR OF SALES AND MARKETING:

The main function of the Director of Sales and Marketing is to manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census level.

To our staff we provide:
  • Competitive wages and PTO
  • Exceptional career advancement opportunities through our 'Pathway to Promotion' program
  • A full range of health plans - including vision and dental!
  • SwiftMD Telemedicine, at low or no cost!
  • Special pay rates on holidays
  • $10,000 Company paid Life Insurance
  • Family planning and support services through Maven
  • Voluntary Short-Term Disability, Accident Coverage, and Critical Illness
  • Confidential Employee Assistance Program
  • Retirement savings plans
  • Flexible Spending Accounts
  • Employee referral bonuses
  • On-demand wages via ZayZoon. No need to wait until payday!
  • Rewards Program based on Years of Service and PLC Employee of the Year Award


Responsibilities:
  • Develops and manages resident census growth.
  • Researches and analyzes local competition.
  • Researches, analyzes, and monitors the financial and demographic factors that may alter the service needs.
  • Collaborates and builds relationships with physicians, law attorney's, Nursing homes, community agencies, and hospitals working with various agencies to generate a positive facility image and encourage referral activities
  • Advises appropriate referrals to minimize social and economic obstacles to discharge.
  • Makes sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts.
  • Brainstorms and develops creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
  • Meets with family and residents on day of admission and ensures appropriate preparation of room and introduction to nursing staff on unit
  • Maintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements.
  • Works with Administrator to ensure customer satisfaction and to assess/respond to customer satisfaction surveys


Qualifications:
  • Bachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience
  • Bachelor's Degree in Social Work preferred
  • Experience working in a long-term care setting and aged and disabled medicaid waiver is preferred.
  • Experience as case manager, social worker or nurse preferred.
  • Experience with Alzheimer's and dementia a plus.
  • Must maintain a valid drivers' license in the applicable state


$95,000 / year + Bonus opportunities

#PLC1

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