About the JobMain Campus | Full-Time | Hallmark University is seeking a strategic and mission-driven
Vice President of Admissions to lead our Admissions & Recruitment department. This executive role is central to driving enrollment growth, fostering community engagement, and ensuring compliance with institutional and regulatory standards-all while supporting our mission of transforming lives through superior skills, knowledge, and character.
Key Responsibilities:- Design and execute a comprehensive admissions and recruitment strategy aligned with Hallmark's Institutional Strategic Goals, especially Growth (IG2) and Community Engagement & Awareness (IG5).
- Provide direct leadership to the Director of Recruitment, Associate Director of Admissions, Enrollment Operations Manager, and all Enrollment Advisors.
- Ensure full compliance with admissions policies, procedures, and criteria as outlined in the Hallmark University Catalog.
- Develop and manage enrollment forecasting and lead conversion strategies to meet enrollment and revenue goals.
- Oversee the entire recruitment pipeline, including outreach, lead management, interviews, admissions committee operations, and enrollment agreements.
- Drive innovation in recruitment marketing and outreach, including partnerships with school districts, articulation agreements, businesses, and military/veteran initiatives.
- Collaborate with Academic Affairs, Student Services, and Marketing to ensure a seamless student journey from inquiry to enrollment.
- Establish performance metrics, dashboards, and accountability systems for enrollment advisors and operations staff.
- Lead professional development, training, and coaching for admissions personnel to enhance service quality, compliance, and performance.
- Monitor industry trends, competitor practices, and demographic shifts to continuously refine admissions strategies.
- Ensure recruitment practices reflect Hallmark's mission, values, and character education model.
- Conduct regular leadership and team meetings to align goals, processes, and staff engagement.
- Participate in institutional planning, accreditation reviews, and compliance reporting related to admissions and enrollment.
- Promote diversity in student recruitment and ensure equitable access to all programs.
- Actively practice and promote Hallmark's Core Values, Mission, and Vision.
What You Bring:- Bachelor's degree in Higher Education Administration, Business, or related field (master's preferred).
- Minimum of 7 years of progressive leadership experience in higher education admissions, recruitment, or enrollment management.
- Demonstrated success in enrollment growth, staff leadership, and compliance oversight.
- Strong data-driven decision-making, forecasting, and analytical skills.
- Excellent interpersonal, communication, and presentation abilities.
- Proficiency with enrollment management systems, CRM tools, and admissions technologies.
- Deep understanding of federal/state regulations, accreditation standards, and admissions policies.
- Ability to foster teamwork, motivate staff, and instill accountability.
Join a forward-thinking institution where innovation, character, and community are at the heart of everything we do. As Vice President of Admissions, you'll play a vital role in shaping the future of our student body and contributing to the university's long-term success.
