Overview

Director of Admissions

 

The Director of Admissions is responsible for overseeing the recruitment, admissions, and enrollment processes to meet the institution’s goals for student population and diversity. This leadership role involves developing strategies to attract prospective students, managing the admissions team, and collaborating with internal and external stakeholders to ensure a seamless and effective admissions process. The ideal candidate is a strategic thinker, data-driven decision-maker, and passionate advocate for student success.

 

Responsibilities

Principal Accountabilities & Deliverables

• Develop and implement recruitment strategies and enrollment plans to achieve institutional enrollment goals and support the mission of the organization.
  • Meet and exceed budgeted starts through the supervising, monitoring and participating in the enrollment process.
  • Track all student inquiries to maintain process where they are accurately recorded and distributed
  • Manage process and communication to create positive experience for all prospective students or people who interact with admissions
• Oversee the day-to-day operations of the admissions office, including application processing, recruitment events, and communication with prospective students
  • Manage accountability for reports being completed accurately and forwarded to the appropriate people in a timely manner.
  • Participate in new student orientations, graduations and other activities as assigned
  • Deliver coaching and training that enables Admissions Representatives to have the necessary product knowledge to accurately present programs
  • Track and implement processes and information that are compliant with federal, state, and institutional regulations regarding admissions processes, including FERPA guidelines
  • Oversee the application review process, including the development of admission criteria and policies
  • Develop and manage the admissions department budget, ensuring resources are allocated effectively
• Promote strategies to attract and enroll a diverse student body, fostering inclusivity and equity in the admissions process
  • Plan and execute recruitment events, such as open houses, campus tours, and college fairs, to engage prospective students and families
  • Build relationships with high schools, community colleges, businesses, and other organizations to create pipelines for prospective students
  • Work closely with the marketing and communications team to develop targeted campaigns and materials for prospective students
• Analyze enrollment data and trends to inform decision-making and improve the effectiveness of recruitment and admissions strategies
  • Monitor and track that enrolled students meet admissions entrance requirements as published in the school catalog and all admissions documents are complete and accurate
  • Leverage admissions software and CRM tools to streamline operations and enhance the prospective student experience
• Partner with academic, financial aid, and student services teams to ensure a smooth transition for new students
  • Collaborate with retention and student success initiatives to improve enrollment yield and persistence rates
  • Serve as a key spokesperson for the institution’s admissions process, representing the organization at internal and external events
• Hire, train and supervise departmental personnel and assure departmental compliance with all local, state and federal laws and regulations, licensing and accreditation standards and guidelines, Concorde policies and procedures and computer data input, file maintenance, and report generation
  • Regularly meet with individual Admissions Representatives to review their activity and enhance their skills
  • Implement and maintain the approved and compliant training process in developing new Admissions Representatives
• Establish/maintain a high performance team of professional, motivated and engaged staff utilizing effective training, performance management and career-development activities while leading them to achieve established business results and performance metrics
• Recognizes and rewards employee contributions and achievements
• Other duties as assigned

Qualifications

Education / Experience

• Bachelor’s degree or minimum of seven (7) years experience in admissions, enrollment management, or a related field (required)
• Minimum of five (5) years experience in proprietary in private or public education admissions
• A minimum of three (3) years experience as a Director of Admissions or similar leadership role (preferred)
• Online Instructors Only: Minimum of three (3) years of online experience providing online education
• Experience managing budgets and developing data-driven strategies

Skills

• Intermediate level proficiency with productivity software (MS Office), CRM software e.g., Slate, Ellucian, or Salesforce), and other enterprise-level software (Adobe DC, SharePoint, etc.)
• Strong understanding of the higher education admissions process, trends, and challenges
• Strong leadership and people management skills
• Change management skills and able to lead the team through continuous process improvement
• Facilitate regular, meaningful two-way communication; Effectively facilitate parties toward productive agreement and solution by defining objectives, addressing issues, and removing potential obstacles for all parties
• Identify trends and track key metrics to determine overall effectiveness of initiatives and support of business goals and adjust strategies accordingly
• Actively look for ways to assist with employee's needs
• Understand the implications of new information for both current and future problem-solving and decision-making
• Be aware of others' reactions and understanding why they react as they do
• Identify complex problems and reviewing related information to develop and evaluate options and implement solutions
• Present ideas in a clear and compelling manner, both verbally and in written format
• Exceptional listening and conflict resolution skills
• Drive, and be accountable for, results in a fast-paced environment

Abilities

• Ability to cultivate a network of contacts throughout the organization and community

 

Work Environment

 

• This position is an onsite position
• Travel Requirements
  • Overnight travel required up to 10%

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