Job DescriptionDirector of Admissions & Business DevelopmentThe Director of Admissions & Business Development leads census growth and revenue performance for Radford Green across Skilled Nursing and Assisted Living. This role oversees the full admissions process from inquiry to move-in, while driving referral development, marketing initiatives, and community outreach. The Director ensures a high-quality customer experience, aligns services with market demand, and maintains regulatory compliance. This position supervises the Clinical Liaison and Admission Coordinators.
Key Responsibilities:- Lead admissions operations, ensuring timely, accurate, and compliant processes
- Drive occupancy goals through active census and referral pipeline management
- Conduct admission assessments and coordinate with clinical teams for appropriate placement
- Build and maintain referral relationships with hospitals, physicians, and community partners
- Represent Radford Green through tours, outreach, and community engagement
- Track census, payer mix, and admissions data; maintain accurate documentation and CRM records
- Develop and execute business development and marketing strategies
- Lead, coach, and hold admissions/marketing staff accountable to performance goals
- Ensure compliance with all healthcare regulations and support quality initiatives
- Assist with reporting, budgeting, and operational support as needed
Qualifications:- Bachelor's degree in Healthcare Administration, Marketing, Business or related field required (Master's preferred)
- 3-5 years of healthcare admissions, sales, or business development experience
- Skilled in census growth, relationship building, and referral management
- Strong knowledge of post-acute care, payer sources, and regulations
- Excellent communication, organizational, and data analysis skills
- Proficiency in CRM systems and Microsoft Office; valid driver's license required
