NielsenIQ

Director, New Business Development

NielsenIQ$93K — $170K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in sales or business development, ideally in media agency or data analytics.
  • Strong knowledge of programmatic media, audience data, and digital measurement solutions.
  • Established relationships with media and social agencies are crucial.
  • Track record of exceeding sales targets with enterprise clients.
  • Outstanding negotiation and relationship-building skills.
  • Proficiency in proposal development and strategic negotiation techniques.
  • Analytical with the ability to derive insights from data.
  • Demonstrated sales pipeline management skills.

Responsibilities

  • Prospect and network to create new business opportunities with media agencies.
  • Utilize a consultative approach to understand client needs and provide tailored NIQ solutions.
  • Communicate effectively with clients, offering top-notch customer support.
  • Generate leads and maintain a comprehensive sales pipeline based on NIQ's growth strategy.
  • Negotiate contracts ensuring high renewal rates and client satisfaction.
  • Create engaging presentations to educate clients on NIQ's offerings.
  • Achieve sales quotas aligned with NIQ's profitability and delivery goals.
  • Work with Customer Success and Product teams to enhance client experience and drive growth.

Benefits

  • Comprehensive healthcare plan including medical, dental, and vision coverage.
  • Flexible spending accounts and Health Savings Accounts with company contributions.
  • 401(k) plan with matching contributions.
  • Life and AD&D insurance for employee coverage.
  • Paid disability insurance to support employees during difficult times.
  • Tuition reimbursement for continued education and skill development.
  • Flexible working environment promoting work-life balance.
Full Job Description
#LI-Remote - must be based in NYC Metropolitan area or Greater Chicago to be considered.

Work Environment: While this role is remote, it is field-facing by nature and includes regular travel to meet with agencies, build relationships, and lead educational sessions.

Job Description

About this job

This is an exciting opportunity to play a key role in expanding NielsenIQ's (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ's data to improve audience targeting, planning and campaign measurement. We're looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.

Key responsibilities:
  • Responsible for prospecting, networking, and developing new business opportunities with media agencies.
  • Employ a consultative approach to deeply understand clients' needs and position NIQ solutions to solve their business challenges.
  • Communicate effectively with clients both written and orally and provide excellent customer support.
  • Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ's growth strategy.
  • Negotiate annual or multi-year contracts and ensure maximum renewal rate.
  • Develop insightful presentations and educate clients on current NIQ capabilities and resources.
  • Achieving sales quota consistent with NIQ margin goals and delivery expectations.
  • Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.


Qualifications
  • Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space.
  • Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies.
  • Established contacts within Media & Social Agencies required
  • Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients.
  • Exceptional relationship-building, negotiation, and communication skills.
  • Experienced in scoping and developing proposals and negotiation strategies.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Excellent sales pipeline management skills with a track record of predictability and consistency.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Proficient in Microsoft Office software.
  • BA with a concentration in Communications, Marketing or Media a plus.

US Benefits:
  • Comprehensive healthcare plan (medical, Rx, dental and vision)
  • Flexible spending accounts and Health Savings Accounts (including company contributions)
  • Life and AD&D insurance
  • 401(k) retirement plan including company matching contributions
  • Disability insurance
  • Tuition Reimbursement


Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 - $170,000.00.
Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides insights into consumer behavior and media consumption. The company was founded in 1923 as the AC Nielsen Company and has since grown to become a leading provider of market research and audience measurement services. NielsenIQ operates in over 100 countries and has a diverse client base that includes media companies, advertisers, and consumer goods manufacturers. The company's services include audience measurement, advertising effectiveness, consumer insights, and product innovation. NielsenIQ is known for its Nielsen TV ratings, which are used to determine the popularity of television programs and inform advertising decisions.
Learn more about NielsenIQ
Size
46,000 employees
Industry
Founded
2008

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