NielsenIQ

Director, New Business Development (Agency Vertical)

NielsenIQ$93K — $170K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in business development or sales, ideally within media agencies or ad tech.
  • Deep understanding of programmatic data and media buying.
  • Established relationships with media and social agency contacts.
  • Proven success in meeting sales targets with enterprise clients.
  • Strong negotiation and communication skills.
  • Experience in developing sales proposals and strategies.
  • Analytical thinker with a knack for data-driven insights.
  • Effective sales pipeline management and predictable performance.
  • Ability to work autonomously and collaboratively in fast-paced settings.

Responsibilities

  • Prospect and develop new business with media agencies.
  • Use a consultative approach to understand client needs and propose solutions.
  • Communicate effectively with clients and provide top-notch support.
  • Generate leads and maintain a consistent sales pipeline.
  • Negotiate contracts to achieve high renewal rates.
  • Create presentations to educate clients on NIQ capabilities.
  • Meet sales quotas aligned with NIQ's growth goals and deliverables.
  • Collaborate with Customer Success and Product teams for account growth.

Benefits

  • Comprehensive healthcare (medical, dental, vision).
  • Flexible spending and Health Savings Accounts with contributions.
  • Life and AD&D insurance.
  • 401(k) plan with company match.
  • Disability insurance available.
  • Tuition reimbursement support.
  • Flexible working arrangements.
  • Volunteer time off programs.
  • Access to LinkedIn Learning and Employee-Assistance-Program (EAP).
Full Job Description
#LI-Remote - must be based in NYC Metropolitan area or Greater Chicago to be considered.

Work Environment: While this role is remote, it is field-facing by nature and includes regular travel to meet with agencies, build relationships, and lead educational sessions.

Job Description

About this job

This is an exciting opportunity to play a key role in expanding NielsenIQ's (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ's data to improve audience targeting, planning and campaign measurement. We're looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.

Key responsibilities:
  • Responsible for prospecting, networking, and developing new business opportunities with media agencies.
  • Employ a consultative approach to deeply understand clients' needs and position NIQ solutions to solve their business challenges.
  • Communicate effectively with clients both written and orally and provide excellent customer support.
  • Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ's growth strategy.
  • Negotiate annual or multi-year contracts and ensure maximum renewal rate.
  • Develop insightful presentations and educate clients on current NIQ capabilities and resources.
  • Achieving sales quota consistent with NIQ margin goals and delivery expectations.
  • Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.


Qualifications
  • Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space.
  • Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies.
  • Established contacts within Media & Social Agencies required
  • Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients.
  • Exceptional relationship-building, negotiation, and communication skills.
  • Experienced in scoping and developing proposals and negotiation strategies.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Excellent sales pipeline management skills with a track record of predictability and consistency.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Proficient in Microsoft Office software.
  • BA with a concentration in Communications, Marketing or Media a plus.

US Benefits:
  • Comprehensive healthcare plan (medical, Rx, dental and vision)
  • Flexible spending accounts and Health Savings Accounts (including company contributions)
  • Life and AD&D insurance
  • 401(k) retirement plan including company matching contributions
  • Disability insurance
  • Tuition Reimbursement


Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 - $170,000.00.
Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides insights into consumer behavior and media consumption. The company was founded in 1923 as the AC Nielsen Company and has since grown to become a leading provider of market research and audience measurement services. NielsenIQ operates in over 100 countries and has a diverse client base that includes media companies, advertisers, and consumer goods manufacturers. The company's services include audience measurement, advertising effectiveness, consumer insights, and product innovation. NielsenIQ is known for its Nielsen TV ratings, which are used to determine the popularity of television programs and inform advertising decisions.
Learn more about NielsenIQ
Size
46,000 employees
Industry
Founded
2008

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