Schneider Electric has a new opening for a Director, NAM Public Relations & Crisis Communications based in Boston, MA.

What do you get to do in this position?

You will be responsible for developing and implementing a cohesive public relations strategy that will build, enhance and/or protect:

• Schneider Electric's brand in North America, with a focus on positioning the company as the strategic energy technology partner through media relations and thought leadership efforts in support of businesses and end markets aimed at targeted persona audiences.
• Lead C-level and strategic media interactions, including top journalist relationships, and positioning Schneider Electric to continuously enhance and protect the brand.
• Oversight of the territory's crisis communications efforts, with direct responsibility for the U.S. - as well as indirect management of Canada and Mexico/Central America - in collaboration with global, European and Asian counterparts.

This role reports directly to the VP, NAM Brand & Communications, and is considered a "practice owner" in Marketing to develop and enhance the company's public relations expertise over time.

Key Responsibilities

Develop and execute a comprehensive media relations and thought leadership program for the U.S. comprised of:

• Always-on storytelling aligned with news trends and reporter/editor interests; proactive newsjacking that capitalizes on shortened news cycles; news announcements and media pitching; development of op-eds and bylined articles for earned media placement; and mining for and crafting compelling pitches that secure long-form or cover stories or broadcast segments.
• Build trust and credibility for a roster of executives by identifying and securing strategic speaking engagements that increase visibility and demonstrate thought leadership on topics important to the business.
• Enhance Schneider Electric's brand awareness by designing and executing an awards program that solidifies the company's reputation as a trustworthy brand and individuals' reputations as thought leaders.
• Support major industry or company-owned events by performing required media relations and executive speaking opportunity duties, such as producing press conferences, preparing news announcements and talking points, conducting media training, and managing journalist interviews.
• Partner with paid media, social media and internal communications teams to deliver a 360-degree approach that maximizes the visibility of news stories across multiple platforms and audiences.

Drive the NAM Issues/Crisis Management approach and lead coordination during crises, specifically in the U.S./NAM, alongside global, European and Asian counterparts. Ensure issue and crisis preparedness is aligned with Schneider Electric's overall risk management work, feeds into enterprise heat map tracking, and is coordinated with local communications and Government Relations teams.

• Engage on reputational issues and serve as a strategic counselor to business leaders, with a focus on the U.S./NAM, in partnership with global and local communications teams.
• Act as the senior advisor in the U.S. time zone on global issues and crises.
• Contribute actively to the crisis-handling management standard operating procedure, and create and manage crisis communications in partnership with global communications, businesses, functions and operations teams, as appropriate.

Act as Operations lead for NAM Brand & Communications function, ensuring strong measurement & reporting of quarterly performance indicators is delivered in a strategic, contextual manner.

Skills and experience

• Bachelor's degree or equivalent in Communications, Marketing, or related discipline
• Highly proficient in spoken and written English
• 5-7+ years of experience in Communications and/or Marketing in large companies or PR agencies.
• 5+ years of direct media relations experience, including journalist management & both proactive and reactive issues management with Tier 1/C-level business and financial media
• Proven experience in public relations and external positioning, including earned and owned media coverage.
• 3+ years working in a matrix organization
• Excellent communicator with experience implementing and advising on communication strategy in support of thought leadership and business objectives
• Strong writing and presentation skills
• Understanding of relevant market trends, technical products, and solutions
• Ability to travel up to 25% of the time.
• Ability to work in Schneider Electric's Boston City Hub office at least three days a week in accordance with the company's in-office policy.

Our Total Rewards is our way of saying: "We see you. We value you". It's more than just pay and benefits- it's a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.

For this U.S. based position, the expected pay range is USD 208,000 - USD 312,000 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.

Schneider Electric is there when it matters most to you

Our Total Rewards package outlines all the benefits and support you'll enjoy as part of the Schneider Electric team:

Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks (credits to apply towards your benefits), flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, 20 days of paid time off per year (pro-rated in the first year of employment based on start date).

Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs: your base salary, short-term incentives or sales incentives, opportunities to own company shares (eligibility depends on start date), and 401(k) + match.

Grow Your Skills and Career. We commit to helping you grow with ongoing performance and development conversations, Senior Talent Program, global career opportunities, access to our Schneider Career Hub for new positions, projects, and mentors, and learning platforms like Coursera to equip you with the skills for today and tomorrow.

Team Up in the Workplace. We encourage teaming up through project opportunities on the Schneider Career Hub, smart ways to collaborate, celebrating contributions via a recognition program (including service anniversary), sharing your voice in our engagement survey, and fostering an inclusive, caring workplace.

Support Your Community. We make a difference in your community with volunteer leave, programs through the Schneider Electric Foundation, initiatives that support youth education, and military leave benefits.

You must submit an online application to be considered for any position with us. This position will be posted until filled.