Visa Inc

Director, Marketing

Visa Inc • $178K — $285K *
San Francisco, CA 94112Hybrid
Business Services
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of experience in marketing, commercialization, consulting, or related fields
  • Bachelor's degree required
  • Experience in Marketing Services, Sponsorship & Partnership marketing, or client-facing commercialization roles
  • Strong understanding of affluent/high-value consumer segments
  • Excellent storytelling and presentation skills
  • Proven ability to develop and bring to market new offerings or sales strategies
  • Strong critical thinking and problem-solving skills
  • Highly organized, managing multiple complex projects in a fast-paced environment

Responsibilities

  • Lead the development of go-to-market strategies for affluent marketing services
  • Collaborate with product and sponsorship teams to create scalable client solutions
  • Develop actionable sales materials such as pitch decks and case studies
  • Identify new partnership opportunities to enhance marketing services offerings
  • Translate partnerships into sellable solutions and value propositions
  • Establish operational models for integrating affluent marketing services across teams
  • Define roles and engagement models to improve efficiency and speed to market

Benefits

  • Hybrid work schedule with office attendance two days a week
  • Opportunity for travel (5-10%)
  • Engagement in high-value marketing initiatives
  • Access to cross-functional collaboration with global teams
  • Building compelling narratives for prestigious sponsorships and services
Full Job Description
Job Description:

Visa is seeking a Director to lead the development and commercialization of Affluent-focused Marketing Services offerings, a key corporate priority aimed at increasing Visa's revenue, share of spend and engagement with high-value consumer segments, with a primary focus on advancing Visa Infinite experiential value propositions through Marketing Services.

This role will act as a central partner across Global Sponsorships, Product, and Marketing Services to translate Affluent Product strategy and Sponsorship & Experiential assets into clear, scalable client-ready solutions, sales plays and go-to-market materials. This includes identifying and developing new partnership opportunities that can be translated into differentiated Marketing Services offerings.

This individual will also play a critical role in defining and operationalizing the Affluent Marketing Services model end-to-end, establishing clear ways of working, ownership, and cross-functional alignment across teams.

The ideal candidate will bring strong critical thinking, combined with deep expertise in the affluent segment, commercialization, along with the ability to translate diverse sponsorship & partnership assets into compelling, differentiated value propositions for high-value audiences.

About Marketing Services (MS)

Marketing Services is Visa's global B2B marketing solutions practice, focused on driving incremental revenue and client engagement by commercializing Visa's marketing expertise, developing scalable, client-facing offerings, and activating Visa's sponsorships to deliver best-in-class solutions for our clients.

Essential Functions:

Drive Affluent (Visa Infinite) go-to-market strategy and execution
  • Act as a connector and partner with the Affluent Product team and Global Sponsorship team to translate product strategy, sponsorship & experiential assets into Marketing Services sales plays
  • Develop and maintain clear, actionable GTM materials (pitch decks, narratives, case studies, pricing frameworks)
  • In partnership with Global Sponsorships, identify and package sponsorship assets across key properties (e.g., VCARB, ORBR, FWWC27, LA28, Music etc.) into scalable, Visa Infinite-relevant offerings and sales plays


Drive commercialization and partnership-led growth
  • Partner with Product teams to identify strategic partnership opportunities and new business that enhance Marketing Services offerings
  • Translate partnership opportunities into clear, sellable solutions by developing value propositions and GTM materials for Marketing Services teams
  • Incorporate market feedback and performance insights to continuously refine offerings and improve commercial outcomes


Define and operationalize Affluent ways of working
  • Establish the operating model for how Affluent Marketing Services integrates across sponsorships, product, and regional teams
  • Define clear roles, responsibilities, and engagement models to reduce duplication and improve speed to market
  • Drive execution against this model, ensuring consistent adoption across teams and workstreams


Develop storytelling and executive-ready materials
  • Build compelling narratives that clearly articulate the value of affluent-focused marketing solutions
  • Support senior leadership updates and key stakeholder engagements


Support performance tracking and optimization
  • Define and track key performance indicators for Affluent Marketing Services offerings
  • Leverage data to assess performance, identify opportunities, and inform ongoing optimization of offerings and GTM strategies
  • Compile case studies that help support commercialization of Affluent offerings


This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

Qualifications

Qualifications:

Basic Qualifications:
  • 10+ years of experience in marketing, commercialization, consulting, or related fields
  • Bachelor's degree required


Preferred Qualifications:
  • 12 or more years of experience with a Bachelor's Degree or 10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 6+ years of experience
  • Experience in Marketing Services, Sponsorship & Partnership marketing, Experiential Marketing or client-facing commercialization roles
  • Strong understanding of affluent/high-value consumer segments and drivers of engagement
  • Excellent storytelling and presentation skills, with experience developing executive-level materials
  • Proven ability to develop and bring to market new offerings or sales strategies
  • Demonstrated ability to operate in ambiguous environments and build structure from scratch (e.g., defining operating models, ways of working, or new processes)
  • Strong critical thinking and problem-solving skills
  • Advanced proficiency in Microsoft PowerPoint and Excel
  • Strong working knowledge of basic data analysis and performance measurement to track and optimize business outcomes
  • Highly organized and able to manage multiple complex projects independently in a fast-paced, matrixed environment


Additional Information

Work Hours (Optional)
  • Varies upon the needs of the department.

Travel Requirements
  • This position requires travel 5-10% of the time.

Physical Requirements
  • This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, and reach with hands and arms.

About Visa Inc

Visa Bureau is an independent immigration information service providing information to individuals, families and businesses wishing to live and work or relocate staff to America, Australia, Canada, New Zealand and the UK. Based in California, Visa Bureau ensures readers are given the most up to date information concerning immigration and visa policy. VisaBureau.Co is the most popular Global Migration resources families and individuals dreaming of Immigrating to a New Country. Visa Bureau contains information on making a successful move to including Eligibility, Visas, Jobs, Timeframe & Cost.

Visa Inc Careers

Join the global team at Visa Inc, a leader in digital payments, and propel your career forward with a company known for innovation, leadership, and a commitment to diversity and growth. At Visa, we are not just a payments company; we are an engine for progress, powering inclusive and sustainable commerce worldwide.

Work You'll Do

At Visa Inc, you'll be part of a dynamic team that's dedicated to making a difference. Whether you're looking for job opportunities in technology, marketing, finance, or customer service, Visa offers a range of positions that allow you to contribute to our mission of connecting the world through the most innovative, reliable, and secure payment network.

Innovate and Lead

Join a culture of innovation where your ideas can change the way the world pays and moves money. With Visa, you'll work alongside industry experts to develop solutions that enhance customer experiences and drive economic growth. Our leadership is committed to providing you with the tools and training needed to excel.

Grow Your Career

Visa Inc is committed to the professional growth of every team member. With comprehensive benefits, competitive employment packages, and opportunities for advancement, Visa empowers you to shape your career path. From internships to leadership roles, the potential for growth is limitless.

Diversity and Inclusion

At Visa, we believe our strength lies in our diversity. We are dedicated to fostering an inclusive environment where everyone is respected, and every voice is heard. Through diversity training and a commitment to equitable hiring practices, we ensure that all team members have the opportunity to succeed.

Networking and Professional Development

Enhance your skills and expand your professional network through Visa’s global community. Participate in networking events, workshops, and seminars that are designed to bolster your industry knowledge and connect you with professionals across the globe.

Benefits and Culture

Visa Inc values the well-being of its employees. Enjoy a robust package of health, financial, and lifestyle benefits that support you and your family. Our culture promotes work-life balance, encourages curiosity, and supports the continuous pursuit of knowledge and excellence.

Join Our Team

Explore the exciting job opportunities at Visa Inc and discover how your skills and passions align with our mission. Prepare your resume, sharpen your interview skills, and get ready to embark on a rewarding career journey.

Stay Connected

Keep up to date with the latest at Visa Inc: - **Search Visa Jobs**: Find open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. - **Read Careers Blog**: Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. - **Job Alert Emails**: Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await. At Visa Inc, your career is a journey of endless possibilities. Join us and be part of a team that is transforming the future of payments.
Learn more about Visa Inc
Size
21,500 employees
Market Cap
$387 billion
Industry
Finance & Insurance
Net Income
$10.7 billion
Founded
1958
5 Year Trend
+9.8%
Revenue
$21.4 billion
NASDAQ
V
* Ladders Estimates

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