General Electric Company

Director Marketing, Radiology - CT & Xray, US and Canada

General Electric Company • $145K — $218K *
US-AnywhereRemote in United States
Healthcare
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.
  • Experience leading digital marketing plans that deliver measurable outcomes.
  • Ability to create strong customer-centric value propositions and content.
  • Excellent oral and written communication skills.

Responsibilities

  • Position CT and Xray solutions to demonstrate GE HealthCare's impact on customer outcomes.
  • Develop and execute the USCAN growth strategy for the radiology portfolio.
  • Collaborate on integrated marketing campaigns, events, and demand generation efforts.
  • Deliver marketing materials customized for the USCAN radiology audience.
  • Analyze customer needs to create tailored marketing campaigns.
  • Collaborate with commercial teams on strategic initiatives.
  • Track KPIs and optimize marketing strategies with a lean approach.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Paid time off and a 401(k) plan with contributions from both employee and employer.
  • Life, disability, and accident insurance.
  • Tuition reimbursement opportunities.
Full Job Description
Job Description Summary
The Sr. Director Marketing, Radiology - CT & Xray, US and Canada (USCAN) for GE HealthCare’s CT & Xray portfolios is responsible for shaping, leading, and executing the region’s marketing strategy across the radiology product portfolio. This leader accelerates the product portfolio growth by strengthening commercial activation, driving adoption of innovation, and elevating the portfolios’ market presence. The role partners closely with the USCAN commercial/product teams, USCAN/Global Product Marketing, and cross functional partners.

Job Description

Key Responsibilities

  • Position CT and Xray solutions to win with customers and prove GE HealthCare improves lives in the moments that matter.  

  • Build and execute the USCAN growth strategy for the radiology portfolio.

  • Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.

  • Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.

  • Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.

  • Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns.

  • Update and customize developed marketing materials for the USCAN radiology customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.

  • Collaboratively develop, design and execute highly impactful global and regional trade show experiences.

  • Partner with commercial teams on strategic initiatives and targeted plays.

  • Establish and Track KPIs; optimize with a lean, outcomes‑based mindset.

  • Train commercial teams on portfolio value propositions, competitive insights, and messaging.

Qualifications

  • Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.

  • Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits.

  • Experience developing strong customer-centric value propositions and content.

  • Excellent interpersonal and oral and written communications skills.

Preferred

  • 3+ years’ experience in marketing, sales or product management of healthcare or technology solutions.

  • Residence near GEHC headquarters (Milwaukee or Chicago) would be preferred.

  • Advanced degree (MBA or equivalent) in Marketing or a related field.

  • Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.

  • Proven success operating in complex, fast‑moving, and highly dynamic environments.

  • Meaningful exposure to the broader imaging technology and/or nuclear medicine medtech segments.

  • Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.

  • Demonstrated innovation in healthcare portfolio marketing—able to co‑create new ideas collaboratively and turn them into high‑impact execution.

  • We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

#LI-AK4

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $145,600.00-$218,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

Relocation Assistance Provided: No

Application Deadline: October 30, 2026

About General Electric Company

GE Healthcare provides medical technology, intelligent devices, and care solutions. They offer medical imaging, information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies. GE Healthcare's mission is to improve patient care and outcomes by providing innovative healthcare solutions. Their technologies are used in hospitals, clinics, research institutions, and pharmaceutical companies worldwide to diagnose and treat various medical conditions.

General Electric Company Careers

Join the dynamic team at General Electric Company, a global leader in innovation and technology. As one of the most respected companies worldwide, we offer unparalleled job opportunities that propel your career to new heights. Work You’ll Do At General Electric Company, you’ll be part of a diverse team committed to transforming industries and improving lives through leadership in sectors such as aviation, power, renewable energy, and healthcare. Our culture thrives on innovation and leadership, fostering an environment where you can grow professionally and personally. Lead in a Unique Market Position General Electric Company stands at the forefront of digital and industrial transformation. Here, you’ll leverage your skills to solve complex challenges, drive growth, and lead projects that have a global impact. Our commitment to professional development and diversity training ensures that every team member is equipped to lead and innovate. Collaborate with Industry Experts Work alongside a global network of professionals, each bringing a wealth of knowledge and experience to our collaborative projects. General Electric Company’s culture of inclusivity and teamwork makes it a prime environment for networking and personal development. Innovative Work Join us to work on groundbreaking projects that redefine what’s possible. Our teams at General Electric Company are constantly pushing the boundaries of technology and innovation to create solutions that not only meet but exceed the needs of our customers and communities around the world. Be Part of a Great Team At General Electric Company, we understand that our employees are our greatest asset. That’s why we offer competitive benefits, extensive career advancement opportunities, and a supportive environment that values work-life balance. Our commitment to employee growth is reflected in our robust training programs and our focus on internal mobility. Future-Proof Your Career With a career at General Electric Company, your growth is limitless. Through our various training programs, internships, and leadership development initiatives, you can enhance your skills and advance your career in a direction that aligns with your professional and personal aspirations. Explore Job Opportunities and Internships Whether you’re starting your career or looking to make a significant impact in your field, General Electric Company offers a range of positions and employment opportunities that cater to your talents and ambitions. From internships that provide real-world experience to leadership roles that challenge your strategic thinking, there’s a place for you here. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always on the lookout for passionate, curious, and solution-driven team players. Explore the possibilities that await you at General Electric Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. At General Electric Company, we’re more than a company—we’re a community. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Electric Company and become part of a team that’s reshaping the future of technology and industry. Join General Electric Company today and be a part of our journey to build a better world through essential technology and innovative solutions. Your career at General Electric Company awaits—explore, innovate, and lead with us.
Learn more about General Electric Company
Size
168,000 employees
Market Cap
$90.4 billion
Industry
Business Services
Net Income
$5.7 billion
Founded
1892
5 Year Trend
-9.1%
Revenue
$79.6 billion
NASDAQ
GE
* Ladders Estimates

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