Director, Marketing - Product Management

HuFriedyGroup

$120K — $150K *
Healthcare
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 15+ years in Product Management, Strategy, or Portfolio Management.
  • Experience leading cross-functional teams and Product Managers.
  • Proven success in product launch and commercialization.
  • Strong knowledge of portfolio and product lifecycle management.
  • Ability to influence strategic decisions at senior levels.
  • Excellent analytical, financial, communication, and leadership skills.

Responsibilities

  • Lead product strategy for a significant product portfolio.
  • Identify market opportunities and customer needs.
  • Develop and maintain aligned product roadmaps.
  • Own lifecycle management from concept to end-of-life.
  • Drive portfolio decisions using customer and market insights.
  • Partner with teams to launch new products and solutions.
  • Translate customer insights into product development priorities.

Benefits

  • Hybrid working model (3-4 days in office).
  • Opportunity for travel (approximately 30%).
  • Mentorship and development opportunities for leadership.
  • Collaborative working environment with cross-functional teams.
  • Focus on customer-centric innovation and strategy.
Full Job Description
Location: Northbrook, IL (Hybrid) 3-4 days in office weekly. Candidates must be located within a commutable range to Northbrook, IL.
Travel: Approximately 30%

Position Summary

HuFriedyGroup is seeking an experienced Director of Marketing - Product Management to lead a team of Product Managers responsible for driving portfolio strategy, product innovation, commercialization, and profitable growth across a high-growth segment of our Dental business.

This leader will own the development and execution of product strategies informed by customer insights, market intelligence, competitive dynamics, and financial performance. The role will partner closely with Sales, Engineering, Manufacturing, Quality, Finance, and Marketing to define product roadmaps, optimize portfolio performance, and deliver innovative solutions that address customer needs and drive business results.

The ideal candidate brings deep product management expertise, strong commercial acumen, and a demonstrated ability to lead cross-functional teams while developing high-performing product organizations.

What You'll Be Responsible For:

Product Strategy & Portfolio Leadership
  • Lead the product strategy for a significant portfolio of products and solutions.
  • Identify market opportunities, customer needs, and portfolio gaps that drive growth.
  • Develop and maintain product roadmaps aligned with business objectives.
  • Own product lifecycle management, from concept and commercialization through optimization and end-of-life planning.
  • Drive portfolio decisions based on customer insights, market trends, financial performance, and competitive intelligence.

Innovation & Commercialization
  • Partner with Engineering, Manufacturing, and Commercial teams to bring new products and solutions to market.
  • Translate customer and market requirements into product development priorities.
  • Lead product planning, forecasting, pricing strategy, and launch readiness efforts.
  • Drive innovation initiatives that create meaningful value for customers and differentiate the business in the marketplace.

Team Leadership
  • Lead, mentor, and develop a team of Product Managers.
  • Build a high-performing product organization that balances strategic thinking with execution.
  • Establish clear objectives, accountability, and development opportunities for the team.
  • Foster a culture of customer-centricity, collaboration, and continuous improvement.

Market Intelligence & Customer Insights
  • Serve as the voice of the customer within the organization.
  • Analyze market dynamics, competitive activity, and industry trends to inform business strategy.
  • Partner with commercial teams and key customers to validate opportunities and strengthen relationships.
  • Translate market insights into actionable product and business recommendations.

Cross-Functional Leadership
  • Collaborate closely with Sales, Finance, Quality, Manufacturing, Engineering, and Marketing teams.
  • Influence strategic business decisions through data-driven recommendations and portfolio analysis.
  • Support successful product launches and ongoing portfolio optimization initiatives.
  • Ensure alignment between product strategy and broader commercial objectives.

Qualifications:

Required
  • Bachelor's degree required.
  • 15+ years of experience in Product Management, Product Strategy, Portfolio Management, Commercial Leadership, or related disciplines.
  • Experience leading and developing Product Managers and cross-functional teams.
  • Proven success launching and commercializing products in complex business environments.
  • Strong understanding of portfolio management, product lifecycle management, pricing, forecasting, and commercialization.
  • Demonstrated ability to influence senior leaders and drive strategic business decisions.
  • Excellent analytical, financial, communication, and leadership skills.

Preferred
  • Experience in medical device, dental, healthcare, life sciences, or other regulated industries.
  • Experience managing complex product portfolios and high-growth business segments.

What Success Looks Like
  • Builds and executes a product strategy that drives profitable growth.
  • Strengthens market position through innovative products and solutions.
  • Develops a highly engaged and high-performing Product Management team.
  • Delivers meaningful portfolio improvements through data-driven decision making.
  • Partners effectively across functions to accelerate innovation and commercialization.

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