General OverviewThe Impact You Will Make:As our Director, Marketing Operations & Analytics, you'll lead the strategy, execution, and optimization of marketing initiatives across our network of 130+ dental practices. You'll combine data, technology, AI, and marketing expertise to increase patient acquisition, improve campaign performance, and deliver measurable business results.
If you're passionate about building high-performing teams, leveraging analytics to drive decisions, and creating scalable marketing programs, we'd love to meet you.
What You Will Do:- Develop and execute marketing strategies that drive patient growth and practice performance.
- Lead, coach, and develop a high-performing marketing team.
- Oversee multi-channel marketing programs, including digital advertising, SEO, paid search, social media, email marketing, reputation management, websites, and local marketing.
- Partner with Operations, Partner Doctors, and Executive Leadership to align marketing initiatives with business goals.
- Use analytics, AI, and automation to optimize campaigns, improve ROI, and enhance operational efficiency.
- Build scalable processes, reporting, dashboards, and best practices that support continued growth.
What We Offer:- Competitive pay including yearly bonus.
- Benefit package including medical, dental, vision, mental health, and pet care.
- Matching 401K.
- Holidays and generous PTO.
- Opportunities for development and growth.
ResponsibilitiesWhat You Will Own:- Marketing Strategy: Develop and execute enterprise and local marketing strategies that drive patient acquisition and practice growth across 130+ partner practices.
- Marketing Performance: Own marketing analytics, campaign performance, ROI, and data-driven optimization to deliver measurable business results.
- Marketing Operations: Build scalable marketing processes, technology, AI, automation, and operational best practices that improve efficiency and effectiveness.
- Practice Growth Partnerships: Partner with Operations, Partner Doctors, and Executive Leadership to align marketing initiatives with business objectives and growth opportunities.
- Team Leadership: Lead, coach, and develop a high-performing marketing team while fostering a culture of accountability, collaboration, and continuous improvement.
- Budget & Vendor Management: Oversee marketing investments, agency partnerships, and resource allocation to maximize return on investment.
- Innovation & Continuous Improvement: Champion new technologies, AI, and emerging marketing strategies that enhance the patient experience and position Imagen for long-term growth.
QualificationsRequired Qualifications:- 7+ years of progressive marketing experience in multi-location healthcare, dental, retail, franchise, or local market environments.
- 5+ years of leadership experience developing high-performing teams.
- Must be located in the Phoenix/ Scottsdale area
- Proven success leading marketing strategy across multiple locations or business units.
- Experience leveraging AI tools, automation, and analytics to improve marketing performance.
- Expertise in digital marketing, campaign optimization, SEO, paid media, reputation management, websites, email marketing, and marketing analytics.
- Strong analytical, communication, and stakeholder management skills with the ability to translate data into business decisions.
- Experience managing marketing budgets and maximizing return on investment.
- Highly organized, collaborative, and comfortable leading in a fast-paced, growth-focused environment.
Preferred Qualifications:- Experience in dental, healthcare services, or another multi-site organization is strongly preferred.
