Elevance Health

Director Marketing & Communications

Elevance Health • $110K — $130K *
Granger, IN 46530In-Person
Healthcare
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, communications, public relations, or related field; master's degree preferred.
  • 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role, preferably in healthcare.
  • Demonstrated experience in overseeing large-scale marketing campaigns and media relations.
  • Strong knowledge of integrated marketing strategies and crisis communication management.
  • Exceptional leadership skills with the ability to manage diverse teams across multiple regions.

Responsibilities

  • Lead and manage the marketing and communications teams across all regions.
  • Develop and execute comprehensive marketing and communication strategies to drive brand awareness and growth.
  • Oversee the creation of high-quality content that aligns with the health system's voice and mission.
  • Manage and optimize the health system's social media presence to foster engagement.
  • Cultivate relationships with media outlets for positive press coverage and crisis communication management.
  • Collaborate with cross-functional teams to ensure cohesive messaging across platforms.
  • Measure and analyze the effectiveness of campaigns, providing actionable insights for improvement.

Benefits

  • Hybrid work environment.
  • Opportunity to lead a diverse team in a collaborative culture.
  • Engagement with cross-functional teams, enhancing professional growth.
  • Access to ongoing education and training opportunities.
  • Involvement in innovative marketing and communications initiatives.
Full Job Description
The Director of Marketing and Communications will lead the day-to-day operations of Beacon Health Sytem's multi-state marketing and communications strategies. This senior-level position will oversee key areas, including consumer marketing, social media, content creation, internal communications, corporate communications, and media relations. The Director will be responsible for driving integrated communication strategies that enhance the health system's brand, foster patient engagement, and effectively communicate with both internal and external audiences.

Hybrid work environment

Lead and manage the Marketing team by:
  • Lead and manage the marketing and communications teams responsible for consumer marketing, social media, internal communications, corporate communications, content creation, and media relations across all regions within the health system.
  • Develop and execute comprehensive marketing and communication strategies that align with the health system's objectives and drive brand awareness, engagement, and growth.
  • Oversee the creation of high-quality content, including written, visual, and digital materials, ensuring alignment with the health system's voice and mission.
  • Manage and optimize the health system's social media presence, fostering engagement and promoting key initiatives.
  • Cultivate strong relationships with media outlets, securing positive press coverage and managing crisis communication when necessary.
  • Collaborate with cross-functional teams, including clinical, operations, and leadership, to ensure cohesive messaging and consistency across all communication platforms.
  • Drive internal communications efforts to ensure clear, transparent, and engaging messaging for employees at all levels within the organization.
  • Measure and analyze the effectiveness of marketing and communication campaigns, providing actionable insights and continuous improvement recommendations.
  • Stay current on industry trends, best practices, and emerging technologies, applying knowledge to keep the health system's marketing and communications initiatives innovative and impactful.
  • Lead and mentor a diverse team of marketing and communications professionals, promoting a collaborative and high-performance culture.

Performs other functions to maintain personal competence and contribute to the overall effectiveness of the department by:
  • Completing other job-related assignments and special projects as directed.

Leadership Competencies
  • Drives Results - Consistently achieving results, even under tough circumstances.
  • Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
  • Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
  • Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
  • Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

ORGANIZATIONAL RESPONSIBILITIES

Associate complies with the following organizational requirements:
  • Attends and participates in department meetings and is accountable for all information shared.
  • Completes mandatory education, annual competencies and department specific education within established timeframes.
  • Completes annual employee health requirements within established timeframes.
  • Maintains license/certification, registration in good standing throughout fiscal year.
  • Direct patient care providers are required to maintain current BCLS (CPR) and other certifications as required by position/department.
  • Consistently utilizes appropriate universal precautions, protective equipment, and ergonomic techniques to protect patient and self.
  • Adheres to regulatory agency requirements, survey process and compliance.
  • Complies with established organization and department policies.
  • Available to work overtime in addition to working additional or other shifts and schedules when required.


Education and Experience
  • The knowledge, skills and abilities as indicated below are normally acquired through the completion of a bachelor's degree in marketing, communications, public relations, or related field. A master's degree is strongly preferred.
  • 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role, preferably in the healthcare or health systems industry.

Knowledge & Skills
  • Demonstrated experience in overseeing large-scale marketing campaigns, media relations, social media strategy, and content development.
  • Strong knowledge of integrated marketing strategies, corporate communications, and crisis communication management.
  • Exceptional leadership skills with the ability to manage and develop teams across multiple functions and regions.
  • Excellent written, verbal, and interpersonal communication skills.
  • Proven ability to collaborate with senior leadership and other stakeholders to achieve organizational objectives.
  • Strong analytical skills with experience measuring campaign effectiveness and optimizing strategies for better outcomes.
  • Familiarity with healthcare industry trends, regulations, and the evolving digital landscape.
  • Ability to work in a fast-paced, complex environment while managing multiple priorities.

Working Conditions
  • Works in an office environment.
  • May be required to travel to off-site locations.
  • Hybrid work environment.

Physical Demands
  • Requires the physical ability and stamina to perform the essential functions of the position.

About Elevance Health

Epoch Health represents the next evolution in comprehensive healthcare specifically for men. Our philosophy is a clinical approach designed to help men enhance their quality of life through truly personalized and professional clinical care. At Epoch we stress appropriate health treatments, proactive screenings and lifestyle modifications.

Elevance Health Careers

Join the vibrant team at Elevance Health, a leader in healthcare solutions, where we prioritize innovation, leadership, and the well-being of our communities. At Elevance Health, we offer more than just job opportunities; we provide a pathway to a fulfilling career in a diverse and inclusive environment.

Work You’ll Do

At Elevance Health, you will be part of a team dedicated to reshaping the future of healthcare through outstanding service and cutting-edge technology. Our professionals enjoy a culture of collaboration and respect that supports both personal and professional growth.

Explore Career Opportunities

Whether you're seeking your first internship or a seasoned professional position, Elevance Health offers a range of employment opportunities across various specialties. Our team is growing, and we are hiring individuals who are passionate about making a difference in healthcare. Explore positions that match your skills and interests in our dynamic company.

Innovate and Lead

Join us and contribute to a culture of innovation and continuous improvement. At Elevance Health, you will work alongside industry leaders and have the chance to develop leadership skills that are crucial in today’s fast-paced healthcare environment. Our leadership and diversity training ensure that all team members are equipped to lead, inspire, and thrive.

Develop Your Career

Elevance Health is committed to the professional growth of our employees. With access to comprehensive benefits, career development programs, and networking opportunities, you can expand your skills and advance your career within a supportive and nurturing environment. Our commitment to professional development is reflected in our robust training programs and our focus on promoting from within.

Benefits and Culture

We understand that the well-being of our employees is paramount. Elevance Health offers competitive benefits designed to support the health, financial security, and work-life balance of our team members. Our inclusive culture fosters innovation and is one of our greatest strengths.

Join Our Team

Ready to make a significant impact in healthcare? Search for open job opportunities at Elevance Health that align with your skills and career ambitions. We are looking for curious, creative, and solution-driven team players who are ready to drive change and deliver solutions.

Stay Connected

Keep up to date with the latest in career opportunities and company news by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career preferences and see what exciting and rewarding opportunities await at Elevance Health.

Apply Now

Start your journey with Elevance Health by exploring our career portal for available job opportunities. Submit your resume, prepare for your interview, and take the first step towards a rewarding career that makes a real difference.

Elevance Health Careers

Empowering your future in healthcare. Join us and be part of a team that is dedicated to improving lives and communities every day.
Learn more about Elevance Health
Size
3,969 employees
Market Cap
$116.9 billion
Industry
Hospitals & Medical Centers
Net Income
$4.5 billion
Founded
1944
5 Year Trend
+10.3%
Revenue
$121.8 billion
NASDAQ
ANTM
* Ladders Estimates

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