NIKE, Inc

Director, Jordan Social Media Marketing, Global

NIKE, Inc$150K — $180K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; alternative combinations of education and experience may be considered
  • 10+ years of relevant industry experience
  • Proven experience in leading multi-million-dollar integrated media strategies
  • Track record of managing global agency relationships and executing high-visibility campaigns
  • Expertise in navigating complex, cross-functional teams
  • Strong communication skills, capable of simplifying complex ideas

Responsibilities

  • Lead the Global Jordan Brand's social media strategy and presence
  • Analyze youth culture and platform landscapes to identify emerging trends
  • Direct the Social Agency of Record to set goals and manage progress
  • Oversee the implementation of the Global Creator Strategy for consistent execution
  • Develop a clear channel architecture defining platform roles and success metrics
  • Create operating models to integrate Social, Paid Media, and Communications teams
  • Collaborate with Geos to localize strategies while sustaining a unified brand voice
  • Act as the social media representative in brand planning and creative development discussions

Benefits

  • Opportunity to work with a renowned global brand
  • Collaborative work environment with cross-functional teams
  • Leadership role influencing brand strategy on a global scale
  • Access to industry-leading tools and resources
  • Professional development opportunities in digital marketing and media strategy
Full Job Description
WHO YOU'LL WORK WITH
The Global Jordan Digital Marketing team drives the brand's digital offense-integrating media, social, and owned platforms to connect Jordan to the next generation of Defiant Ones. This role reports to the Senior Director, Global Jordan Digital Marketing, manages two Social Media Leads and a Social Agency of Record, and partners cross-functionally across Global Brand, Creative, and Geography teams.

WHO WE ARE LOOKING FOR
We're seeking a strategic, passionate social media expert with deep fluency in digital, social, emerging platforms and trends. The ideal candidate combines analytical rigor with creative instinct and excels at architecting global frameworks and strategies, leading partners, and translating cultural energy into actionable social media plans. This person understands how Social, Paid Media, and Communications work together and can drive alignment across those disciplines to maximize impact. You're a collaborative leader who thrives in fast-paced, matrixed environments, balancing long-term brand building with short-term campaign performance.
  • Bachelor's degree in Marketing, Business or related field. Will accept any suitable combination of education, experience and training
  • 10+ years of relevant industry experience
  • Extensive experience leading multi-million-dollar integrated media strategies across brand and performance marketing
  • Proven success managing global agency relationships and high-visibility campaigns
  • Skilled at navigating complex cross-functional teams, balancing creative, data, and business needs
  • Exceptional communicator with the ability to distill complexity and drive clarity


WHAT YOU'LL WORK ON
You'll lead the Global Jordan Brand's social strategy and presence defining how we show up across every platform, partner, and moment that moves culture. You'll translate audience insights into integrated plans that amplify campaigns, impact culture, and elevate how Jordan connects with the next generation.
  • Define and evolve the Global Jordan Brand social strategy, including audience segmentation, seasonal priorities, campaign insights, and measurement approaches.
  • Assess the youth, cultural, and platform landscape to uncover emerging trends, behaviors, and opportunities for brand growth.
  • Direct the Social Agency of Record, setting priorities, managing scope, and ensuring work advances Global Jordan Digital and brand objectives.
  • Oversee implementation of the Global Creator Strategy, providing governance, performance oversight, and market enablement to drive consistent execution and impact globally.
  • Develop a channel architecture that defines the role, purpose, audience, and success metrics for each social platform within the Jordan ecosystem.
  • Build operating models that connect Social, Paid Media, and Communications teams around integrated planning, activation, and performance measurement.
  • Partner with Geos to localize global strategies, enabling market-led innovation while maintaining a consistent Jordan brand voice.
  • Serve as the voice of social across brand planning, creative development, and leadership forums, ensuring consumer and platform insights inform key decisions.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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