What you'll be responsible for

As Director, Internal Communications & Employer Brand, you'll drive two of our most visible functions shaping how Circle is understood — by employees, by candidates, and by the world. This is a highly cross-functional role for a strategic builder, operator, and storyteller who can shape programs, elevate standards, and partner across the business to deliver clear, credible, and compelling communications.

You'll play a central role in advancing Circle's internal communications approach across a distributed, global, remote-first workforce — helping employees stay informed, aligned, and connected to the company's strategy, priorities, and culture. You'll also advance Circle's employer brand, translating the employee experience into a strong, differentiated presence in the talent market.

What you'll work on

Internal Communications

• Partner with senior leaders and cross-functional stakeholders, including HR and Corporate Communications, to develop internal communications plans for major initiatives, organizational moments, and company priorities – not reactive support, but proactive counsel on what to say, when, and how.

• Help shape how Circle communicates company strategy and OKRs internally, translating priorities into messaging that feels relevant and actionable for employees across functions and regions.

• Build and scale internal communications programs in partnership with the Employee Experience Director and other cross-functional partners to support engagement, connection, and understanding across a distributed workforce.

• Evolve and maintain the operational infrastructure that makes communications effective and scalable, including: editorial planning, channel governance, distribution practices, and measurement frameworks.

• Support Circle's intranet strategy and evolution, serving as the business owner steering this work in partnership with IT.

• Support sensitive, high-stakes, and change-related communications with sound judgment, strong stakeholder partnership, and attention to timing, tone, and employee impact.

Employer Brand

• Drive the ongoing evolution of Circle's employee value proposition (EVP) in partnership with Talent Acquisition, People leadership, and Marketing, ensuring it reflects real employee experience and talent priorities.

• Lead employer brand storytelling and content strategy across priority channels — careers content, employee stories, social content, recruiting campaigns, and talent-facing moments.

• Partner with Talent Acquisition to strengthen candidate experience as a brand touchpoint, using survey insights, feedback, and market signals to identify opportunities for improvement.

• Build and maintain employer brand intelligence infrastructure — including LLM/AI sentiment monitoring across major platforms and competitive benchmarking against talent peers.

• Drive Circle's presence in employer awards, recognition programs, and talent-focused external opportunities that reinforce the company's reputation as a destination employer.

• Build and own Circle's alumni network — selecting and launching the right platform, developing community strategy, and creating engagement touchpoints that keep former Circlers connected to the brand as advocates, referral sources, and potential boomerangs.

• Ensure alignment between employer brand, people narrative, and broader corporate story so candidates and employees experience a consistent, authentic picture of Circle.

Content & Cross-Functional Partnership

• Oversee the development of high-quality content across internal and talent-facing audiences — executive messaging, employee features, onboarding communications, event content, and campaign materials.

• Partner closely with Corporate Communications, Talent Acquisition, Employee Experience, and the broader People & Workplace team to ensure messaging is coordinated, timely, and mutually reinforcing.

• Drive key communications moments in the employee lifecycle, especially new hire and onboarding communications, in partnership with program owners.

• Serve as a trusted thought partner and communications advisor to People & Workplace leadership, Corporate Communications and cross-functional stakeholders.

• Bring a change-management lens to communications planning, helping teams communicate in ways that build understanding, reduce ambiguity, and support adoption.

AI-First Operations

• Build repeatable, AI-enabled workflows across internal communications and employer brand that improve speed, consistency, and scale while preserving quality and editorial judgment.

• Use AI tools across the communications lifecycle — research, synthesis, drafting, localization, content adaptation, measurement, and workflow design.

• Contribute reusable prompts, templates, and automations to Circle's shared AI ecosystem so the function benefits from scalable ways of working.

• Identify where automation can improve the operating model — recurring content workflows, campaign support, insights generation, and process coordination.

• Model strong judgment around where AI should accelerate work and where human voice, sensitivity, or relationship context should remain central.

What you'll bring to Circle

Core Requirements

• 12+ years of progressive experience in internal communications, marketing, HR communications, content strategy, or a related field, including meaningful experience operating in complex, cross-functional environments.

• Exceptional writing and editorial judgment across formats, with the ability to adapt voice and messaging for executives, employees, candidates, and cross-functional audiences.

• Strong strategic instincts paired with operational discipline — able to move between big-picture program design and the details required to make systems run well.

• Strong track record driving internal communications programs at a fast-moving, global company — including communications planning, leadership messaging, editorial strategy, and stakeholder advisory work.

• Experience shaping or scaling employer brand efforts, including EVP development, talent storytelling, campaign planning, or employer brand measurement.

• Comfort using data and insights to assess effectiveness, identify opportunities, and improve communications outcomes.

• Proven ability to influence across functions and levels, build trust quickly, and drive progress through partnership rather than formal authority.

• People management experience, with a track record of developing talent, giving clear feedback, and building strong, resilient teams.

• Demonstrated AI fluency in a communications, content, or brand context — you actively use AI to improve quality, speed, and scale, and can translate that into practical team workflows.

Preferred

• Background in financial services, fintech, digital assets, or another fast-evolving, highly regulated industry.

• Experience supporting communications through rapid growth, organizational change, or major business inflection points (IPO, M&A, rapid scaling).

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $200,000- $257,500

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