Agency:
Omd

Job Function:
Media

Job Subfunction:
Media Planning and Buying

Job Description:

Director, Integrated Media Planning - Retail

Overview

As the Director, Integrated Media Planning You'll be working on one of Omnicom's most important, high-impact accounts with a team that's as creative as it is collaborative-and your work will have direct visibility with OMD's entire c-suite. This isn't a supporting role; you're stepping in to own the strategic vision for the client's strategic media approach. You'll partner directly with the Brand Lead and Portfolio Strategy/Planning Lead to fundamentally reshape how we think about planning and drive measurable brand impact through media. This is a rare opportunity to lead transformation for a growth brand, working alongside senior leaders who will champion your ideas and accelerate your growth.

This is a pivotal moment for the brand. We're at an inflection point-new visionary leadership is steering the ship, we're amplifying our brand story in Q3, and we've got game-changing product launches lined up for Q4. 2026 is the beginning of a bold new era, and the momentum won't stop. As we continue evolving, we're doing something bigger: reimagining who our customer is and what they need from us. We're shifting from purely performance-driven narratives to building authentic cultural impact.

Responsibilities

• Collaborative Partnership-embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
• Offer a deep understanding of the landscape (category, competitive, cultural, consumer) and expertise in bringing insights to life effectively within strategic frameworks
• Apply deep understanding in brand media tactical development across CTV, Digital Video, Social, Search, and Custom Direct Partnerships
• Provide expert-level experience defending agency work/recommendations and challenging internal/external teams in effort to enhance the work
• Creative Thinking - takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation- our clients want and have access to truly never been done before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building- practices the ability to be personal, understanding and a desire to do what's best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership - challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Qualifications

• Graduate of a four-year college or university
• 8+ years of integrated media planning experience
• Experience in cross-functional strategic planning and Communications Framework development
• Experience working with ~$100MM+ range of yearly media spend
• Experience working closely with Marketing Science/Data Analytics teams to drive optimization recommendations
• Experience working in fast-paced agency environment with expert-level ability to juggle many different tasks while keeping internal + external teams on track
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

#LI-NR1

$145,000 - $160,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice