You will be a senior deal-maker, relationship-builder and strategist who turns our Hardware Ecosystem Partnership vision into reality. You'll own the full partnership life-cycle, from sourcing and structuring deals to orchestrating flawless cross-functional execution with product, engineering, legal, and other relevant teams.
What you'll do:Owns Hardware BD and Partnerships Strategy - Device-to-device integrations, sensing partnerships, OEMs, and hardware-anchored ecosystem plays (NFC, BLE, automotive, travel hardware surfaces). Software/API and data-layer partnerships are owned by the Ecosystem Partnerships team, this role partners closely with them on overlapping surfaces.
- Define a multi-year vision for hardware partnerships across Oura's current and future devices.
- Identify opportunities to:
- Deepen member engagement and retention
- Drive distribution of Oura's hardware portfolio through "better-together" integrations
- Unlock new revenue streams for Oura
- Continuously evaluating and sourcing external hardware opportunities how Oura can extend the value of the Oura experience inside and outside the ring.
Build and Scale Oura's Hardware Partner Portfolio- Serve as the DRI for Oura's hardware partnerships portfolio, building it from the early existing foundation into a defined, scalable program that expands Oura's sensing and hardware capabilities.
- Source, scope, and manage partnerships end-to-end, from initial evaluation through launch and post-launch performance.
- Build the strategy and execution plan for each partnership, integrating a deep understanding of our hardware architecture, our partner ecosystem, and GTM motion into a coherent plan.
- Ensure every integration is intuitive, trusted, and meaningfully improves the member experience.
Close High-Leverage Partnerships Opportunities- Lead deal strategy, negotiations, and integration planning with hardware ecosystem partners across sleep, activity, movement, and lifestyle surfaces (e.g., travel, automotive, and other adjacencies).
- Optimize each partnership for:
- Ease and speed of technical integration
- Economics that drive both member adoption and long-term business value
- Strategic alignment with Oura's brand, mission, and roadmap
- Build durable, high-leverage partnerships that compound in value as Oura's hardware portfolio grows.
Closely Collaborate with Product & Engineering Teams- Partner closely with Product and Engineering to define:
- Sensing and integration architecture for new partner categories
- Security, compliance, and reliability requirements
- Future-proofing for additional use cases across the hardware roadmap
- Translate partner requirements into clear product direction and prioritization.
Go-to-Market & Awareness- Co-own the GTM strategy for hardware-enabled experiences with Commercial and Marketing leadership, accountable for partner launch outcomes, attach rates, and joint awareness metrics.
- Drive awareness with partners and members so each integration is recognized and valued, not just available.
- Position Oura's hardware partnerships as a differentiated extension of our mission and member experience.
Shape Hardware-Led Differentiation- Partner with product, engineering, science, and market leaders on hardware-anchored propositions, movement, powering broader lifestyle capabilities (OEMs, NFC, BLE)
- Identify where partnerships deepen differentiation and reinforce Oura's moat
- Strengthen Oura's position as the health-sensing platform of choice
Lead, Grow, and Own Outcomes- Build and lead the Hardware Partnerships team from the ground up and scale the team as the portfolio matures.
- Navigate regulated and health-adjacent categories with legal, clinical, and regulatory partners.
- Own targets for device-anchored partner launches, attach rates, and ecosystem revenue across priority ICPs.
Leadership Accountability- Be accountable to Oura's leadership team, including Product and Commercial leaders, for:
- Adoption and usage metrics
- Launch outcomes and overall experience quality
- Partner success
- Define and track KPIs that measure both near-term launch success and long-term portfolio value.
We'd love to have you on the team if you have- 10+ years in BD or partnerships roles at consumer hardware, IoT, automotive, or adjacent businesses, ideally with deep, hands-on experience inside hardware-first companies.
- Proven track record negotiating and scaling complex hardware partnerships across technical, commercial, and GTM dimensions.
- Strong ability to operate as a builder and connector across Product, Engineering, Commercial, Legal, Finance, and Marketing.
- Strategic thinker who can also drive execution in ambiguous, 01 environments.
- Comfortable influencing senior leaders without direct authority, and operating at the pace of a fast-moving consumer hardware company.
- Genuine passion for building products that blend hardware, software, and member value into something better than the sum of its parts.
Nice-to-haves- Experience launching hardware integrations with major OEMs
- Background in regulated health/medical device categories
- Track record of building partnerships orgs from 01 inside fast-scaling consumer hardware companies
Benefits At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.
What we offer:- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
- Region 1: $200,600 - $236,000
- Region 2: $182,750 - $215,000
- Region 3: $164,900 - $194,000
A recruiter can determine your zones/tiers based on your US location.
We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), Rhode Island (RI), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI).
