Mars Inc

Director, Gum & Mint Strategy

Mars Inc$134K — $184K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in Category/Portfolio and Brand Strategy
  • Bachelor's degree required, Master’s degree preferred
  • Strategic mindset with exceptional execution skills
  • Proven leadership ability in a matrixed environment
  • Expert stakeholder management skills
  • Strong cross-functional collaboration capability

Responsibilities

  • Define and implement growth strategies using human and data insights
  • Develop and maintain a comprehensive strategy playbook
  • Facilitate collaboration across markets to refine winning strategies
  • Oversee global brand strategy for OEFY in partnership with key stakeholders
  • Lead strategic initiatives to enhance brand performance

Benefits

  • Join a company that embraces diversity with over 150,000 Associates
  • Work for a purpose-driven organization focused on sustainable growth
  • Receive comprehensive learning and development support from day one
  • Enjoy competitive benefits, including medical and dental coverage
Full Job Description
Job Description:

Job Purpose

The Gum & Mint category is a key growth priority for Mars, contributing significantly to its global snacking portfolio. With a leading market share (>50%), Mars' iconic brands like Extra, and Orbit drive multi-billion dollar revenues across 180+ countries. This category supports Mars' growth and profitability through innovation, convenience, and broad consumer appeal.

As part of the Global Chocolate and Gum Portfolio team, this role will lead the Gum & Mint global portfolio strategy, designing its category, portfolio and global Orbit/ Extra (OEFY) brand strategy. This role reports to the Sr Director of Gum & Mint Portfolio.

Key Responsibilities
  • Define and drive human and data-led growth strategies across key Gum & Mint levers
  • Own "where to play & how to win" playbook, strategy house.
  • Facilitate cross-region / market co-creation to sharpen "how to win" priorities
  • Oversight of global OEFY brand strategy in partnership with B&C, Integrated Intelligence, and regions, global brand governance and on-going connectivity
  • Expertise across brand strategic initiatives


Qualifications
  • 5+ years of experience developing Category/Portfolio and Brand Strategy required
  • Bachelor's degree required, Master's degree preferred
  • Strategic mindset with strong execution capability
  • Strong team leadership and ability to drive influence across a matrixed organization
  • Strong stakeholder management capabilities
  • Ability to connect cross functionally


What can you expect from Mars?
  • Work with over 150,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus


The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 134,400.00 - USD 184,800.00

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Founded
1911

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