Director, Growth Marketing

NewForm

$130K — $175K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-10 years of paid media experience, ideally in agency or consumer app settings
  • In-depth expertise in Meta advertising required
  • Experience managing 7-figure annual media budgets
  • Strong presentation skills for crafting compelling client communications
  • Proven analytical capabilities
  • Preferred: Knowledge of mobile advertising (SKAN, AEM, MMPs)

Responsibilities

  • Oversee $1M-$20M annual media budgets across channels like Meta, TikTok, and Google
  • Lead and maintain client relations through regular meetings and QBRs
  • Develop media strategies with an emphasis on creative effectiveness
  • Propose optimizations to enhance media program efficiency and scalability
  • Utilize deep platform expertise to drive actionable results for clients

Benefits

  • Full-time in-office position located in NYC
  • Competitive health, dental, and vision insurance paid by the company
  • Monthly $300 commuter benefit
  • Annual team offsites in exciting locations like Tulum and Hokkaido
  • Performance and competitive bonuses potentially doubling base salary
Full Job Description
THE ROLE:

As a Director of Growth Marketing, you will play a key role in leading client relationships and their media investments. You will be responsible for overseeing Growth Marketing Managers, Media Buyers, and Creative Strategists across several accounts to drive efficient spend and scale accounts. You will also be responsible for connecting media and content strategy to ultimately achieve client goals. Although your role is primarily client-facing strategy and execution oversight, you can also dive into the weeds and use your deep platform expertise to drive results.

RESPONSIBILITIES
  • Oversee annual budgets of 1-20m/yr across media channels (primarily Meta, Tiktok, and
    Google)
  • Lead client relationship and communication (regular meetings and QBRs)
  • Develop cohesive media strategies with creative at the forefront
  • Proactively suggest optimizations to improve clients' media program efficiency and
    scalability, working outside the dashboards (ie consult on funnel, signal engineering, etc)


REQUIREMENTS
  • 4-10 years of paid media experience (agency AND/OR consumer app experience highly
    preferred). Expertise in Meta required.
  • Experience managing accounts with 7 figure annual media budgets.
  • Strong presentation skills: the ability to craft compelling decks and speak effectively in
    client meetings is a must
  • Strong analytical skills
  • (Preferred) A deep understanding of mobile advertising (SKAN, AEM, MMPs, etc)


BENEFITS
  • This is a full-time in-office position (NYC).
  • Competitive compensation ($130k to $175k/yr base)
  • Competitive bonus (TC up to double base)
  • On-target earnings (OTE) up to $200k
  • Company paid health, dental, and vision insurance
  • 300/mo commuter benefit
  • Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)

Work Authorization Requirement
Candidates must be authorized to work in the United States without employer sponsorship, now or in the future. We are unable to provide visa sponsorship for this role, including in the future.

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