Director, Growth Marketing

Concentra Careers • $120K — $150K *
Addison, TX 75001In-Person
Business Services
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Analytics, Digital Marketing, Business, Marketing, Communications, or e-commerce from an accredited university.
  • 10+ years of progressive marketing leadership experience in B2B or enterprise settings.
  • Proven track record in driving measurable growth in marketing initiatives, including pipeline and revenue increases.
  • Experience with marketing automation and CRM systems, specifically Microsoft Dynamics or similar platforms.
  • Strong background in designing customer lifecycle marketing strategies for retention and lifetime value enhancement.
  • Demonstrated experience in cross-functional collaboration with Sales and Operations teams.

Responsibilities

  • Lead the end-to-end customer journey development for acquisition and retention across segments.
  • Direct and optimize the Account-Based Marketing (ABM) strategy for targeted account engagement.
  • Oversee owned digital channels' performance to drive engagement and conversion.
  • Establish marketing automation and CRM effectiveness within the Microsoft Dynamics ecosystem.
  • Develop frameworks to measure marketing's impact on pipeline and revenue generation.
  • Collaborate with various teams to align marketing strategies with enterprise objectives.
  • Utilize market insights to inform strategic marketing content and initiatives.

Benefits

  • 401(k) Retirement Plan with Employer Match
  • Comprehensive Medical, Vision, Prescription, Telehealth, & Dental Plans
  • Life & Disability Insurance
  • Generous Paid Time Off
  • Colleague Referral Bonus Program
  • Tuition Reimbursement opportunities
  • Commuter Benefits available
  • Dependent Care Spending Account
  • Employee Discounts offered
Full Job Description
Overview

The Director of Growth Marketing provides strategic leadership for the development and execution of marketing initiatives that drive account acquisition, engagement, and long-term client retention. This role oversees the design and optimization of the customer journey using Account-Based Marketing (ABM), owned media channels, and integrated marketing strategies to support enterprise growth objectives.

Reporting to the Vice President of Marketing, the Director collaborates closely with Sales, Operations, Revenue Operations (RevOps), and Innovation teams to align marketing initiatives with business priorities. The role leads strategy for key owned channels-including website and email-while ensuring marketing automation, CRM integration, and performance measurement frameworks effectively support pipeline development, account expansion, and customer lifetime value.

Responsibilities

  • Lead the development and optimization of the end-to-end customer journey across priority audience segments and industry verticals to drive acquisition, engagement, and retention.
  • Direct Account-Based Marketing (ABM) strategy to strengthen engagement with target accounts and increase account density.
  • Oversee strategy and performance of owned digital channels, including the corporate website and email ecosystem, to drive engagement, conversion, and pipeline growth.
  • Establish and maintain marketing automation and CRM strategy within the Microsoft Dynamics ecosystem to ensure data integrity, operational efficiency, and performance visibility.
  • Develop measurement frameworks and reporting processes to evaluate marketing's contribution to pipeline generation, account penetration, and revenue growth.
  • Collaborate with Sales, RevOps, Operations, and Innovation teams to align marketing initiatives with sales outreach, operational capabilities, and strategic priorities.
  • Assess market trends, customer insights, and competitive intelligence to inform marketing strategy and content development priorities.
  • Guide the development and prioritization of high-value marketing assets (e.g., industry reports,case studies, white papers) that support strategic growth initiatives.
  • Support expansion and retention of key service lines, including Onsites, Advanced Primary Care, and Telemedicine, through targeted engagement strategies and content deployment.
  • Ensure consistent brand positioning and messaging that reinforces Concentra's leadership as a workforce health partner.
  • Lead, mentor, and develop high-performing marketing teams while fostering a culture of accountability, collaboration, and continuous improvement.


Qualifications

  • Education Level: Bachelor's Degree Major: Analytics, Digital Marketing, Business, Marketing, Communications, e-commerce Degree must be from an accredited college or university.
  • Education Details: Bachelor's degree from an accredited college or university or equivalent education and experience
  • In lieu of higher education, the ratio is 1:1 meaning one year of college equals one year of work experience and vice-versa.
  • Customarily has at least ten (10) years of progressive marketing leadership experience in a complex B2B or enterprise environment.
  • Demonstrated experience leading strategic marketing initiatives that drive measurable growth in pipeline, revenue, or customer engagement.
  • Experience implementing or optimizing marketing automation platforms and CRM systems, preferably within the Microsoft Dynamics ecosystem or comparable platforms.
  • Proven success designing and managing customer lifecycle marketing strategies that improve retention and account lifetime value.
  • Experience collaborating cross-functionally with Sales, Operations, and Revenue Operations teams to align marketing strategy with business objectives.
  • Experience managing and developing marketing teams in a high-growth or fast-paced organizational environment.
  • Concentra Core Competencies of Service Mentality, Attention to Detail, Sense of Urgency, Initiative and Flexibility
  • Ability to make decisions or solve problems by using logic to identify key facts, explore alternatives, and propose quality solutions
  • Outstanding customer service skills as well as the ability to deal with people in a manner which shows tact and professionalism
  • The ability to properly handle sensitive and confidential information (including HIPAA and PHI) in accordance with federal and state laws and company policies
  • Strategic Marketing Leadership
    • Expertise in B2B growth marketing, account-based marketing (ABM), and lifecycle marketing strategies
    • Strong understanding of paid, owned, and earned media ecosystems
    • Ability to translate business objectives into scalable marketing strategies
  • Data & Performance Management
    • Strong analytical and data interpretation skills
    • Ability to develop performance frameworks that measure marketing's impact on revenue and customer growth
    • Experience using CRM and marketing automation platforms to track campaign performance and optimize engagement
  • Cross-Functional Collaboration
    • Ability to build strong partnerships across Sales, Operations, Innovation, and Revenue Operations teams
    • Strong stakeholder management and influence across multiple organizational levels
    • Ability to align marketing initiatives with broader enterprise growth strategies
  • Communication & Brand Stewardship
    • Exceptional written and verbal communication skills
    • Ability to translate complex marketing insights into clear executive-level narratives
    • Commitment to maintaining brand integrity and professional standards across all marketing initiatives
  • Operational Excellence
    • Strong project and program management capabilities
    • Ability to manage multiple strategic initiatives simultaneously in a fast-paced environment
    • High attention to detail, organizational skills, and execution discipline
  • Leadership & Professional Attributes
    • Ability to build, lead, and mentor high-performing teams
    • Strategic thinker with strong problem-solving abilities
    • Demonstrated initiative, adaptability, and results-oriented mindset


Additional Data

Employee Benefits
  • 401(k) Retirement Plan with Employer Match
  • Medical, Vision, Prescription, Telehealth, & Dental Plans
  • Life & Disability Insurance
  • Paid Time Off
  • Colleague Referral Bonus Program
  • Tuition Reimbursement
  • Commuter Benefits
  • Dependent Care Spending Account
  • Employee Discounts


*This job requires access to confidential and sensitive information, requiring ongoing discretion and secure information management*

About Concentra Careers

Concentra Careers

There has never been a better time to explore the diverse job opportunities at Concentra. As a leader in health services, Concentra offers a unique blend of innovation, leadership, and professional growth. Join a team that is dedicated to shaping the future of workplace health and wellness.

Work You'll Do

Join Concentra's exceptional team to assist some of the nation's top companies in managing their employee health in the most efficient way possible. At Concentra, the focus is on leveraging expertise in health and wellness to transform the standard of care in the workplace. Lead in a market where health, industry expertise, and digital innovation meet. Concentra positions itself uniquely in the marketplace, providing a pivotal role in the evolution of occupational healthcare. Engage with a nationwide network of professionals who are renowned for their skills, dedication, and commitment to advancing health services.

Introducing the Concentra Career Development Program

The program is designed to foster professional growth and prepare individuals for leadership roles within the company. Concentra is committed to nurturing talent and providing employees with the tools they need to succeed.

Do Innovative Work

Be part of a team that is not only the largest but also among the most innovative in the health services industry. With over 12,000 dedicated professionals, Concentra is at the forefront of industry expertise and digital innovation.

Drive Your Career Forward

Deliver targeted health solutions and play a crucial role in the development of industry-leading practices. Concentra offers a depth and breadth of knowledge and experience that is unmatched in the healthcare industry.

Be Part of a Great Team

Work with a diverse team that values collaboration and is driven by a shared goal of improving health outcomes. Concentra's culture is built on diversity, inclusion, and a commitment to employee well-being.

Future-Proof Your Career

With a wide array of career paths and educational opportunities, Concentra ensures that every team member has the resources to reach their full potential. The company supports career advancement through comprehensive training programs and certifications.

Explore

Discover how Concentra is revolutionizing health management and improving service delivery across multiple platforms. From clinical care to back-office support, Concentra is a leader in integrated health services.

The Concentra Commitment

With a steadfast commitment to innovation and quality, Concentra continues to lead the way in workplace health. The company's collaborative approach ensures that each client receives customized and effective solutions. ## Stay Connected

Join the Team

Search for open positions that match your skills and interests. Concentra is looking for passionate, curious, and solution-driven individuals. SEARCH CONCENTRA JOBS

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Industry
Healthcare
* Ladders Estimates

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