This role provides dedicated growth and distribution leadership for Optum Financial Provider Products while partnering closely with Marketing, Product, Sales, Sales Operations, and provider-facing organizations across UHG and Optum.
The Director, Growth & Distribution will partner with Marketing on provider value proposition, positioning, messaging architecture, and lifecycle strategy while owning the development and activation of sales and marketing campaigns, internal distribution channels, referral opportunities, and strategic growth relationships across Provider Products.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities: Growth Strategy and Distribution Development- Identify, prioritize, and develop new sources of provider growth across UnitedHealth Group, Optum, UnitedHealthcare, and external ecosystems
- Source and advance internal and external distribution opportunities, including referral relationships, strategic partnerships, channel opportunities, and enterprise collaborations
- Build relationships with provider-facing organizations, business leaders, and prospective distribution partners to expand market access and product adoption
- Develop repeatable frameworks for evaluating, activating, and scaling growth opportunities across the Provider Products portfolio
Sales and Marketing Campaign Leadership- Partner with Marketing on provider value proposition, positioning, messaging architecture, persona strategy, and lifecycle marketing, then translate approved strategies into executable campaign and channel plans
- Coordinate target audiences, campaign assets, approvals, sales motions, timelines, dependencies, and execution activities across Distribution, Marketing, Product, Sales Enablement, and Operations
- Establish campaign calendars, operating routines, governance, and execution plans that improve speed, consistency, and follow-through
Internal UHG Channel and Partnership Development- Develop and activate growth opportunities across Optum, UnitedHealthcare, and other UHG provider-facing organizations
- Build internal referral channels, stakeholder engagement strategies, communication plans, and operating models that support provider awareness, referrals, and cross-sell
- Identify partnership opportunities across UHG and Optum, align the appropriate stakeholders, and advance opportunities from initial concept through activation
- Capture and share channel feedback, provider insights, objections, and emerging opportunities with Product, Marketing, Sales Operations, Sales Enablement, and leadership
Growth Performance and Continuous Improvement- Partner with Growth & Commercial Analytics and Experimentation to evaluate campaign, channel, and distribution performance
- Support Voice of Provider and Provider Advisory Board activities that inform growth strategy, channel priorities, and campaign execution
- Identify barriers to adoption and recommend actions that improve campaign effectiveness, internal handoffs, partner activation, and provider engagement
- Maintain growth learnings, opportunity pipelines, and repeatable playbooks that improve future campaign and distribution execution
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:- 5+ years of experience in growth strategy, distribution, business development, campaign management, marketing operations, sales campaign execution, or related roles
- Demonstrated ability to identify automation opportunities and leverage AI to improve productivity and quality
- Experience identifying and developing distribution, referral, channel, or strategic partnership opportunities
- Experience leading campaigns or growth initiatives across sales, marketing, product, compliance, legal, operations, and executive stakeholders
- Demonstrated business development, project leadership, communication, and stakeholder management skills
- Ability to translate growth strategy and approved messaging into practical campaign, channel, and distribution execution plans
- Must be able/willing to travel approximately 25% of the time as business needs dictate
Preferred Qualifications:- Healthcare, financial services, banking, lending, payments, fintech, or revenue cycle experience
- Experience developing internal enterprise channels, external distribution relationships, referral opportunities, strategic partnerships, or partner-supported campaigns
- Experience working with provider-facing teams, field sales organizations, business development teams, or distribution partners
- Experience navigating legal, compliance, brand, or EMR review processes
- Experience supporting campaign measurement, channel activation, partnership development, lifecycle campaigns, or GTM optimization
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 to $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.
