What you'll doThis is a career-defining opportunity to shape how Airwallex communicates the value of its products to businesses around the world. As Director of Content Marketing, you will own the end-to-end content strategy across all digital platforms, building a high-performing content engine that drives engagement, supports pipeline generation, and elevates Airwallex's brand in a competitive global fintech landscape. You will lead a team of content creators, editors, and strategists while partnering closely with growth marketing, product marketing, sales, SEO, design, and regional marketing teams to deliver compelling, on-brand content at scale. You will also play a key role in integrating AI tools into content workflows to increase efficiency and innovation across the content lifecycle.
Responsibilities:- Develop and implement a comprehensive content strategy that aligns with the company's goals, brand identity, and audience needs across multiple products (payments, business accounts, spend, billing) and global markets.
- Lead the creation of content across various formats, including blogs, product guides, videos, case studies, whitepapers, ebooks, webinars, and social media, to support product launches, campaigns, and demand generation initiatives.
- Lead, manage, and coach a team of content creators, editors, and strategists. Foster a collaborative and high-performing environment where creativity and innovation thrive.
- Identify and integrate AI tools and technologies into content creation and distribution workflows to increase efficiency, creativity, and personalization.
- Establish and refine content production processes to ensure the team can produce high-quality work quickly and efficiently. Implement best practices for content lifecycle management from ideation to publication and analysis.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience across all channels, including online, social media, email, mobile, video, and print.
- Define content marketing success metrics and implement systems to track and analyze content performance, including contribution to pipeline and revenue. Use insights to inform future content strategies and optimizations.
- Work closely with marketing, sales, product, and design teams to create a unified and effective content strategy. Partner with regional marketing leads to localize content strategy across key markets (Americas, EMEA, APAC, China).
- Manage external design and content resources, including freelancers and agencies, to supplement in-house production capacity and maintain quality standards.
Who you areMinimum qualifications:- A minimum of 10+ years of experience in content creation, marketing, or a related field, with a strong preference for experience in the fintech or technology sector.
- Proven track record of developing and executing successful content strategies for tech products with a user-first approach.
- Exceptional writing and editing skills, with the ability to convey complex information in a clear and engaging way.
- Experience in coaching and team development, with a demonstrated ability to build and scale content teams.
- Strong understanding of AI tools and technologies relevant to content marketing and their integration into workflows.
- Familiarity with SEO best practices and content performance analytics tools.
- Demonstrated ability to think strategically and creatively, with experience in producing content that engages and converts.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously without compromising quality.
Preferred qualifications:- Experience in B2B fintech, payments, cross-border commerce, or regulated financial services environments.
- Experience building or transforming a content function from the ground up, including establishing processes, workflows, and team structures in a high-growth environment.
- Familiarity with multi-market content localization and working with globally distributed teams across different regions and time zones.
- Ability to move fast and grow in dynamic, collaborative, and ambiguous startup-like environments; experience successfully proposing new solutions across a landscape of diverse decision makers with determination.
