About the Role:As the Director of GTM Business Applications, you will own the architectural integrity and strategic roadmap of our global Lead-to-Cash (L2C) engine. This is a high-impact, techno-functional leadership role responsible for the systems that power our entire revenue lifecycle-from initial marketing attribution and sales prospecting to complex quoting, automated provisioning, and financial recognition.
You will lead a team of architects and analysts to build a seamless "Golden Path" for revenue, ensuring that direct sales, MSSPs, Distributors, and Cloud Marketplaces all operate on a unified, high-velocity platform.
What You'll Do:Strategic Execution & Architecture- Define the L2C Vision & Roadmap: Architect a multi-year strategy for GTM technologies (Salesforce, CPQ, Billing, PRM) that eliminates silos between Sales, Marketing, and Finance.
- Architect "Touchless" Commerce: Lead the design of automated, API-first workflows that allow for zero-touch ordering and provisioning across various motions, including Direct Sales, MSSPs, and Marketplace Provisioners.
- Own the GTM Tech Stack: Oversee the end-to-end configuration and integration of the application ecosystem. Ensure that Lead-to-Cash flows are optimized for complex B2B SaaS variables: multi-tier discounting, co-selling, and hybrid subscription models.
- Scale through Automation & AI: Move beyond standard CRM tracking by embedding AI and machine learning into the workflow for predictive forecasting, lead scoring, and "next-best-action" guidance for the field.
- Drive User-Centric Design: Partner with Sales and Alliance leadership to ensure systems are a "wingman" to the rep, not a hurdle. You will be measured on platform adoption, data hygiene, and the reduction of administrative friction.
- Establish Governance & Compliance: Implement a robust framework for environment management (DevOps), data privacy (GDPR/CCPA), and secure external access for global partners and distributors.
- Lead a High-Performance Team: Manage and mentor a cross-functional team of business analysts, developers, and product managers, fostering a culture of technical excellence and business empathy.
What You'll Need: The Techno-Functional Edge- 10+ Years of Experience: Deep background in enterprise applications (Salesforce ecosystem) with a specific mastery of the Lead-to-Cash lifecycle in a high-growth B2B SaaS environment.
- The "Techno" Side: * Deep architectural knowledge of Salesforce (Sales Cloud, CPQ, Experience Cloud, Partner Portals).
- Strong understanding of API management and Middleware (MuleSoft, Workato, etc.) for real-time B2B integrations.
- Experience with ERP integrations (NetSuite, SAP) to ensure a clean handoff from "Closed-Won" to "Cash."
- The "Functional" Side: * Expertise in GTM motions: Direct, Channel (MSSP/Disti), and Cloud Marketplaces.
- Ability to translate "We need more revenue" into a technical requirement for a custom quoting object or an automated provisioning trigger.
- Strategic Leadership: Proven ability to influence C-Suite stakeholders and drive alignment between conflicting priorities (e.g., Sales wanting speed vs. Finance wanting controls).
- Data-Driven Mindset: A track record of using KPIs (Deal Velocity, Quote Accuracy, CAC/LTV) to justify tech spend and roadmap prioritization.
- Education: Bachelor's degree in Computer Science, Engineering, or Business Information Systems (Master's or MBA preferred).
- AI Requirement:
- Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.
Bonus Points:- Willingness to travel (~10%) for business and team functions as needed.
- Experience with automation (processes/practices and/or tools e.g. EDI's, building API's for order automation and provisioning.
- Experience with process improvement to help streamline at scale, as well as helping establish best practices.
- Proven ability to shepherd multiple teams - engineering, stakeholders, customers; ability to present to technical and non-technical personnel to organize everyone in the same direction.
- Prior Product Management experience within a Salesforce/CPQ Revenue Management platform and/or Salesforce partner-channel-alliance portal environment.
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Benefits of Working at CrowdStrike:- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
CrowdStrike is committed to fair and equitable compensation practices. Placement within the pay range is dependent on a variety of factors including, but not limited to, relevant work experience, skills, certifications, job level, supervisory status, and location. The base salary range for this position for all U.S. candidates is $170,000 - $260,000 per year, with eligibility for bonuses, equity grants and a comprehensive benefits package that includes health insurance, 401k and paid time off.
For detailed information about the U.S. benefits package, please click here.
Expected Close Date of Job Posting is:09-10-2026
