Approximately 10 years of B2B SaaS marketing experience
Proven success in running integrated campaigns
Strong fluency in intent-based targeting and personalized messaging
Deep expertise in SEO, paid acquisition, and demand generation
Experience in high-growth or startup environments preferred
Responsibilities
Develop and launch integrated campaigns across verticals and use cases
Translate positioning into offers and multi-channel activation plans
Ensure cross-channel alignment for campaign execution
Embed intent data into campaign planning
Create vertical-specific campaigns addressing industry challenges
Own and review weekly campaign performance for optimization
Collaborate with Sales and Product Marketing for alignment on campaign quality
Benefits
Hands-on leadership role with visible impact
Opportunity to build a scalable campaign framework
Cross-functional collaboration with key teams
Focus on performance metrics for career growth
Exposure to high-growth environments and innovative strategies
Full Job Description
Description
Role Summary
The Director, Growth Marketing Programs is the primary owner and orchestrator of Island's integrated campaign motion. This role is accountable for launching high-performing campaigns and building the operating system that makes campaign execution repeatable across verticals.
This is a hands-on leadership role that collaborates closely with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM. This role owns the integrated campaign system and shared campaign framework, while ABM owns named-account strategy, tiered account activation, and high-touch account orchestration.
While channel leaders own always-on execution, this role brings those functions together within a cohesive campaign structure focused on performance outcomes.
Core Outcomes
Campaign performance measured by pipeline created, opportunities generated, lead quality, and funnel conversion rates.
A repeatable vertical campaign framework including briefs, targeting, creative systems, launch cadence, and post-mortems.
A scalable campaign team structure supported by disciplined use of agencies.
Responsibilities
Integrated Campaign Orchestration
Develop and launch integrated campaigns by vertical and use case.
Translate positioning into offers, landing paths, and multi-channel activation plans.
Ensure alignment across paid, organic, lifecycle, and web optimization functions.
Intent-Based Targeting and Vertical Focus
Embed intent data into campaign planning and account prioritization.
Develop vertical-specific campaign plays aligned to industry challenges and personas.
Operationalize trigger-based messaging and predictive insights within campaigns.
Performance Management
Own weekly campaign performance reviews and optimization decisions.
Improve key conversion rates across the funnel.
Drive efficiency metrics such as cost per opportunity and pipeline per dollar.
Cross-Functional Alignment
Partner with Sales and RevOps to align on quality definitions and feedback loops.
Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.
Required Experience
Approximately 10 years of B2B SaaS marketing experience.
Proven success running integrated campaigns in sales-led acquisition environments.
Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.
