Job DescriptionJOB SUMMARYThe
Director, Global Casting serves as architect of the brand's talent identity, curating and guiding the faces, voices, and cultural partners who bring the brand to life. This leader oversees global casting, celebrity partnerships, and talent strategy across campaigns, content, social, and experiences, ensuring every collaborator reflects the brand's values, identity, and global perspective.
This role shapes the human expression of the brand. By thoughtfully curating the voices and talent who bring our stories to life, they will strengthen Marriott's cultural relevance and deepen its connection with guests around the world. Sitting at the intersection of culture, creativity, and community, this leader cultivates a diverse, future-facing talent ecosystem that fuels storytelling, and strengthens social relevance worldwide.
WHAT SUCCESS LOOKS LIKE
- A globally consistent, culturally relevant casting and talent strategy that clearly reflects the brand's values, diversity, and point of view.
- Talent and influencer partnerships feel authentic, additive, and storytelling-led, enhancing creative ideas and brand narratives.
- A dynamic mix of global and local creators, tastemakers, and talent who resonate across cultures and platforms.
- Influencer and creator content that drives engagement, relevance, and social conversation.
- Clear global frameworks and playbooks that empower regional teams to execute locally relevant talent strategies while maintaining a unified brand identity.
- Casting and talent choices elevate campaigns, editorial, social content, and on-property guest experiences, strengthening emotional connection with audiences.
- Strong operational rigor, including efficient processes for contracting, rights management, budgeting, and performance measurement.
- Internal teams view the talent function as a trusted creative partner and center of excellence.
- Externally, the brand is recognized as a culturally fluent hospitality leader known for meaningful, inclusive, and forward-thinking talent collaborations.
CANDIDATE PROFILEEducation and Experience Required
- 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
- 8+ years of experience in casting, talent, influencer, or creator partnerships within hospitality, lifestyle, fashion, entertainment, or other culture-led brands.
- Deep expertise in social platforms, creator ecosystems, and cultural trends, with a strong understanding of how talent drives engagement and relevance.
- Proven track record building and managing global talent strategies at scale, including cross-market alignment and regional partnership models.
- Strong creative instincts paired with operational rigor, contract and rights-management negotiation experience.
- Passion for inclusive, purpose-driven storytelling.
- Collaborative, influential leadership style with the ability to align and inspire partners across functions and regions.
- Comfort and agility operating in fast-paced, social-first environments, culturally dynamic environments.
CORE WORK ACTIVITIES Global Casting Strategy
- Lead global casting across brand campaigns, social content, editorial, experiential, and on-property storytelling.
- Establish clear casting standards and frameworks that champion consistency, inclusivity, and cultural relevance across markets.
- Partner closely with Creative, Editorial, Social, and Production teams to bring ideas to life through the selected talent.
- Collaborate with PR teams to ensure talent choices enhance cultural resonance and integrate seamlessly across marketing and communications.
- Partner closely with the Purpose Driven Marketing team to ensure talent is aligned with brand values.
- Partner closely with the Partnerships and Card Marketing teams to activate talent across loyalty initiatives, moments, and member-exclusive experiences.
Talent & Influencer Strategy
- Collaborate with Editorial and Social team to align global influencer talent and creator strategies with the broader talent platform and ecosystem.
- Define and activate a global influencer and creator strategy that is social-first, culturally fluent, and platform-native.
- Build long-term relationships with creators, tastemakers, and cultural leaders across regions and platforms.
- Balance macro, micro, and community-based influencers to drive authenticity, reach, and engagement.
Cultural Relevance & Community
- Stay closely connected to cultural movements, emerging trends shaping entertainment, travel, and lifestyle.
- Provide regular cultural insights to creative, marketing, brand and design teams to inform creative briefs, strategies, campaigns, and content.
- Maintain a deep understanding of audience behavior across global and local markets.
- Ensure talent partnerships reflect the diversity of the brand's guests, communities, and destinations.
- Champion inclusive representation and responsible storytelling across all talent-led initiatives.
Content, Campaigns & Experiences
- Collaborate with internal teams and external partners to integrate talent seamlessly into campaigns, social content, editorial, and on-property experiences.
- Support content franchises, entertainment initiatives, and always-on storytelling with consistent, high-quality talent.
- Ensure talent selection enhances narrative impact and reinforce brand storytelling.
Operations, Governance & Measurement
- Partner with the Legal and Procurement teams to create clear framework for talent contracts, negotiations, usage rights management, maximizing value across the enterprise.
- Manage influencer budgets, scopes of work, and performance tracking.
- Collaborate with Marketing Strategy and Data & Analytics teams to establish measurement frameworks evaluating talent effectiveness, cultural impact, and ROI.
Global Frameworks & Local Empowerment
- Create forums, intake forms, and evaluation criteria that provide visibility into global talent relationships and optimize how talent is leveraged enterprise-wide.
- Develop global playbooks, guidelines, and tools that support and empower regional and local teams.
- Enable hyper-local talent strategies that align with global brand standards while remaining relevant to local markets.
- Serve as a trusted partner and center of excellence to markets worldwide.
