Blackbaud, Inc.

Director, Global B2B Media

Blackbaud, Inc. • $133K — $173K *
US-AnywhereRemote in United States
Media
8 - 10 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years in B2B or SaaS media leadership with end-to-end ownership of brand and performance programs.
  • Proven track record in building and mentoring high-impact media teams.
  • Deep knowledge of SEM, paid social, programmatic, video/CTV, and emerging channels.
  • Demonstrated portfolio of inventive, cost-effective campaigns that achieved measurable outcomes.
  • Expertise in forecasting, scenario planning, and financial modeling for media investments.
  • Hands-on experience in advanced attribution techniques and platforms.
  • Strong analytical skills with the ability to convert complex data into actionable insights.

Responsibilities

  • Architect the full-funnel media vision to balance brand equity with growth targets.
  • Lead a high-performing team of channel experts across multiple media platforms.
  • Launch innovative campaigns and activations that generate significant attention.
  • Manage budgeting, forecasting, and ROI assessment to optimize media spending.
  • Create and promote a testing strategy to derive insights and formulate best practices.
  • Enhance brand affinity through creative partnerships and effective media placements.
  • Collaborate with cross-functional teams to ensure unified messaging and objectives.

Benefits

  • Medical, dental, and vision insurance
  • Remote-first workforce
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous parental leave
  • Volunteer for vacation program
  • Community-building opportunities
  • Pet insurance, legal, and identity protection
  • Tuition reimbursement program
Full Job Description
Director, Global B2B Media

As Director, Global B2B Media, you will lead paid media strategy across a complex, multi-product SaaS portfolio, driving both brand growth and pipeline performance. This role requires a rare blend of strategic vision, measurement rigor, and operational excellence. You'll leverage modern media practices, experimentation, and advanced analytics to optimize investment decisions and drive business outcomes.

If you thrive on translating data into action, building high-performing teams, and shaping how a market-leading technology company reaches and influences its audiences, this is an opportunity to make a meaningful impact at scale.

What you'll do:
  • Own the full funnel paid media approach-activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets.
  • Lead a high-performing team of channel experts (search, paid social, programmatic, video/CTV-connected TV, emerging platforms), fostering a culture of curiosity, speed and accountability.
  • Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media-hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.
  • Own media investment strategy, including forecasting, budget modeling, attribution, reporting and analysis, and a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that optimizes CAC, NRR, and overall business performance.
  • Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud.
  • Scale global media programs across multiple regions, languages, and regulatory environments, partnering with both agency and in-house teams.
  • Report what matters, delivering concise, outcome-oriented media narratives and investment recommendations to senior leadership and marketing stakeholders.
  • Serve as a strategic media partner to Brand, Demand, Product Marketing, Creative, and Analytics teams, translating campaign strategies into channel plans, audience targeting, investment decisions, and shared business outcomes.


What you'll bring:
  • 10+ years leading media strategy for complex, multi-product B2B SaaS, software, or technology organizations.
  • Experience owning both brand paid media and demand-generation paid media programs across multiple products, buyer personas, and customer lifecycle stages.
  • A proven track record building and leading high-impact media teams, including internal talent and agency partners.
  • Deep expertise across paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms.
  • Strong knowledge modern search and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM-driven experiences and AI-powered search.
  • A portfolio of inventive campaigns that delivered measurable business impact-including surprise-and-delight physical-world experiences and micro-targeted digital/physical hybrids.
  • Advanced financial, measurement, and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, incrementality testing, MMM, and advanced measurement frameworks used to optimize media investments and business outcomes.
  • Executive presence and communication skills, with the ability to present media strategy, investment recommendations, and performance insights to senior leadership.


The starting base pay is $133,700.00 to $173,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:
  • Medical, dental, and vision insurance
  • Remote-flexible workforce
  • Wellness Programs
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous Parental Leave
  • Donations for Doers
  • Pet insurance, legal and identity protection
  • Tuition reimbursement program

About Blackbaud, Inc.

Blackbaud is a cloud computing provider that serves the social good community—nonprofits, foundations, corporations, education institutions, healthcare organizations, religious organizations, and individual change agents. Its products focus on fundraising, website management, CRM, analytics, financial management, ticketing, and education administration. Blackbaud's flagship product is a fundraising SQL database software, Raiser's Edge. Revenue from the sale of Raiser's Edge and related services accounted for thirty percent of Blackbaud's total revenue in 2012. Other products and services include Blackbaud Enterprise CRM, Altru, Financial Edge, Education Edge, Blackbaud NetCommunity, eTapestry, Luminate Online, Luminate CRM, Friends Asking Friends. In addition, Blackbaud offers consultancy services to nonprofit organizations. Blackbaud was founded in 1981 by Anthony Bakker. The company is headquartered in Charleston, South Carolina. It has regional offices in Austin, Texas; Plano, Texas; St. Paul, Minnesota; and Bedford, New Hampshire. Internationally, Blackbaud has offices in London, England; Sydney, Australia and Glasgow, Scotland. Michael Gianoni is Blackbaud's CEO.
Learn more about Blackbaud, Inc.
Size
3,600 employees
Market Cap
$3 billion
Industry
Information Technology
Net Income
$7.7 million
Founded
1981
5 Year Trend
+4.9%
Revenue
$913.2 million
NASDAQ
BLKB
* Ladders Estimates

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