To help support our future growth as an agency, we are looking for a Director, Fashion Communications to join our team based in our New York office.
Key Responsibilities• Develop and execute innovative public relations strategies to maximize brand visibility in the luxury fashion sector.
• Build and nurture strong relationships with clients, aligning PR activities with their vision and goals.
• Lead and coordinate PR campaigns, including press releases, media relations, and digital PR initiatives.
• Guide and mentor a dynamic team, promoting a culture of excellence, innovation, and continuous professional growth.
• Manage and oversee high-profile fashion events, ensuring seamless execution and brand alignment.
• Align internal communications with external PR strategies to ensure a cohesive brand message.
• Monitor industry trends and competitor activities to inform and adapt PR strategies.
• Foster relationships with influencers, media, and other key stakeholders in the luxury fashion industry.
• Oversee budget management for PR campaigns and events, ensuring optimal allocation of resources.
• Represent the brand at industry events, conferences, and meetings, enhancing the brand's network and reputation.
• Proactively identify and pursue new business opportunities, expanding the company's client portfolio in the luxury fashion sector.
• Lead the development and presentation of new business pitches, effectively communicating the brand's value proposition to prospective clients.
• Engage in department and agency initiatives as needed
• Possess good understanding of all internal communications strategies, tools and systems to ensure alignment with overall brand messaging.
• Able to drive both internal and external communications when needed
• Acquire knowledge and skills to work with Fashion GPS within all relevant areas (sample trafficking, events, shows, database)
Key Attributes- Extensive and proven experience in a Senior PR role within a luxury fashion environment
• Collaborative team player with the ability to work autonomously to deliver to brief and on-time
• Demonstrate a solid understanding of and ongoing interest in the fashion industry
• Positive, proactive, problem-solving approach with strong attention to detail
• A responsive and understanding approach to client management
• Creative and strategic thinker
• Able to identify communication opportunities through a pro-active approach
• Proven experience of working in a fast-paced environment. Ability to work to tight deadlines. Excellent prioritizing and time management
• Discreet, professional, and articulate, with excellent communication skills
• Extremely well-organized, methodical, and efficient
• Strong presentation & superb writing skills
• Having a visionary and opportunistic approach to new business development
• Strong computer skills including Outlook, Excel, and PowerPoint, Fashion GPS
What We Offer- Salary: $100k-$120k
- Medical, Dental, and Vision plans
- 401K Employer Match program
- Commuter Benefits
- Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
- Company-wide closure last week of the year
- 10 Federal Holidays Observed
At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.
Division KARLA OTTO Department Fashion, Communications Role Senior Account Director Locations New York - Mercer Street Remote status Hybrid
