Farmers Insurance Group

Director, Experience Research & Insights

Farmers Insurance Group$146K — $249K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in quantitative and/or qualitative research (consumer insights, customer experience, brand research, or UX research) preferably in insurance or financial services.
  • Proficient in advanced analytics and enterprise-scale measurement systems including Voice of Customer and UX research.
  • Strong leadership skills with experience managing teams focused on customer and agent experience research.
  • Ability to connect research insights to tangible business decisions and influence stakeholders effectively.
  • Expertise in utilizing diverse research methodologies to address various business questions.

Responsibilities

  • Lead and execute complex, high-impact research initiatives from problem definition to analysis and synthesis.
  • Communicate research findings rigorously and clearly to stakeholders.
  • Define the research agenda for Customer Experience, Agent Experience, and UX Research.
  • Establish structured intake processes and align research resources to maximize business impact.
  • Develop and mentor a high-performing research team to enhance capabilities.
  • Collaborate with senior leadership to establish measurement strategies linked to business goals.
  • Translate insights into actionable business recommendations and communicate their impact.

Benefits

  • Competitive salary based on experience and qualifications.
  • Bonus opportunity based on company and individual performance.
  • 401(k) retirement plan participation.
  • Comprehensive medical, dental, and vision insurance.
  • Health Savings and Flexible Spending Accounts.
  • Life insurance coverage provided.
  • Generous paid time off policy.
  • Paid parental leave to support family growth.
  • Tuition assistance for continuing education.
Full Job Description
Job Summary

This position leads the research strategy and insights agenda for Customer Experience, Agent Experience, and UX Research, ensuring all work is directly tied to measurable business outcomes. The role oversees end-to-end research execution, including Voice of Customer (tNPS, Relationship NPS), Voice of Agent, and User Experience . The position manages and develops a team and serves as a senior partner to leadership to improve decision-making and drive measurable impact, while advancing methodologies and internal capabilities to scale the function's impact.

Essential Job Functions

  • Leads complex and high-impact research initiatives and oversees execution across the full lifecycle, including problem definition, methodology selection, data collection, analysis, and synthesis.
  • Ensures work is rigorous, relevant, and clearly communicated.
  • Defines and prioritizes the research for Customer Experience, Agent Experience, and UX Research.
  • Establishes intake processes, aligns resources to highest-value work, and ensures consistent delivery against business priorities.
  • Leads, coaches, and develops a high-performing team.
  • Partners with senior leaders to define learning agendas and measurement strategies tied to key business outcomes.
  • Translates insights into actions and communicates impact.
  • Designs and advances scalable research programs and measurement of Voice of Customer (tNPS and Relationship NPS), Secondary NPS Studies (Forrester, JD Power, Prism, etc.) Voice of Agents, UX research programs, journey measurement, and feedback ecosystems.
  • Establishes best practices and improves how insights are generated and applied.
  • Develops and evolves a comprehensive customer and agent listening strategy by integrating feedback across customers, agents, sales representatives, district managers, digital experiences, and operational touchpoints.
  • Identifies and quantifies customer and agent pain points, unmet needs, and emerging opportunities, providing actionable insights to inform experience improvements and business decisions.
  • Oversees research vendors, tools, budgets, and processes to ensure efficient, high-quality delivery.
  • Evaluates and optimizes customer experience and research technologies, including Qualtrics, Bain Prism, J.D. Power, Forrester, UserTesting/UserZoom, and online community platforms, to support scalable research and measurement programs.
  • Performs other duties as assigned.


Special Skill Requirement

  • Strong ability to connect research to business decisions and influence stakeholders.
  • Experience managing a portfolio of always-on measurement programs and strategic ad hoc research initiatives while simultaneously leading complex, high-priority projects and managing a team.
  • Ability to balance strategic leadership with hands-on execution, adapting research priorities and resources to meet evolving business needs.
  • Ability to translate research findings into actionable recommendations, prioritize opportunities, and quantify business impact.
  • Experience building or improving research programs, tools, or processes.
  • Experience selecting and applying appropriate qualitative, quantitative, behavioral, and experimental research methodologies to answer business questions.
  • Familiarity with approaches such as interviews, focus groups, online communities, surveys, journey research, UX testing, A/B testing, and customer feedback programs.
  • Experience leading teams responsible for Voice of Customers, Voice of Agent, UX research, and customer feedback programs.
  • Ability to translate research into business insights and measurable outcomes.
  • Experience working with research vendors, tools, and external partners.


Experience Requirements

  • Minimum ten years of related experience in quantitative and/or qualitative research (consumer insights, customer experience, brand research, UX research, or analytics, preferably within insurance or financial services.
  • Expertise in advanced analytics, people leadership, and building enterprise-scale measurement systems, including Voice of Customer, Voice of Agent, NPS, UX research, online communities, and journey measurement programs, highly preferred.


Education Requirements

High School Diploma or equivalent required. Bachelors degree in a related field preferred. Masters degree in statistics, psychology, economics, or related field preferred.

Additional Qualification

Develops and delivers effective presentations. Strong ability to connect research to business decisions and influence stakeholders. Ability to drive multiple projects to successful completion. Experience designing and executing both always-on measurement programs and ad hoc research initiatives. Possesses flexibility to work in a fast paced, dynamic environment. Demonstrates excellent judgment and decision making skills. Experience building or improving research programs, tools, or processes. Builds and manages effective teams. Experience leading research aligned to business functions such as customer experience, brand, marketing, product, UX, or strategy. Ability to translate research into business insights and measurable outcomes. Experience working with research vendors, tools, and external partners.

Physical Actions

Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions. Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance. Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees. Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.
Benefits
  • Farmers offers a competitive salary commensurate with experience, qualifications and location.
    o CA Only: $146,925 - $249,700
    o CO Only: $137,775 - $215,490
    o HI/IL/MN/VT Only: $137,775 - $230,560
    o MA Only: $137,775 - $230,560
  • o MD Only: $137,775 - $230,560
    o DC/NJ/NY/OH Only: $137,775 - $249,700
    o Albany County, NY/Cleveland, OH: $146,925 - $215,490
    o WA Only: $137,775 - $262,000
  • Bonus Opportunity (based on Company and Individual Performance)
  • 401(k)
  • Medical
  • Dental
  • Vision
  • Health Savings and Flexible Spending Accounts
  • Life Insurance
  • Paid Time Off
  • Paid Parental Leave
  • Tuition Assistance
  • For more information, review "What we offer" on https://www.farmers.com/careers/corporate/#offer


Job Location(s): R_US - United States, US - CA - WdlndHills-6301

Anticipated application deadline: At Farmers, the recruitment process is designed to ensure that we find the best talent to join our team. As part of this process, we typically close open positions within 8 to 21 days after posting. If you are interested in any of our open positions, we encourage you to submit your application promptly.

About Farmers Insurance Group

Farmers Insurance Group is an insurer group of automobiles, homes, and small businesses. It helps their clients plan wisely for the unexpected but also on helping restore order when it occurs, so they can keep moving along its plan. The companies comprising the Farmers Insurance Group of Companies® makeup insurers of vehicles, homes, and small businesses and provide a wide range of other insurance and financial services products. The Los Angeles, California-based company was established in 1928 by John C. Tyler and Thomas E. Leavey.

Farmers Insurance Group Careers

Join the vibrant team at Farmers Insurance Group, a leading entity in the insurance sector, and propel your career to new heights. As part of our dynamic team, you will be at the forefront of transforming the insurance industry through innovation and leadership.

Work You’ll Do

At Farmers Insurance Group, we offer more than just job opportunities; we provide a platform for professional growth and personal development. Our team is committed to fostering a culture of diversity and inclusion, where every employee is valued and given the chance to thrive.

Empower Your Career

Step into a world of exciting challenges and rewarding experiences in various roles across the company. From customer service to claims adjustment, each position at Farmers offers a unique opportunity to make a significant impact. With a focus on leadership development and diversity training, we ensure that all team members are equipped to lead, innovate, and excel.

Innovate with Us

Join our team of over 30,000 dedicated professionals who are pushing the boundaries of what's possible in the insurance industry. At Farmers Insurance Group, innovation isn't just another buzzword—it's at the core of everything we do. Whether it's developing new policies or enhancing our digital platforms, our employees are empowered to think creatively and act boldly.

Grow and Succeed

Farmers Insurance Group is committed to the growth of every team member. We support your career journey with extensive training programs, mentorship opportunities, and leadership courses that prepare you for the future. Whether you’re starting with an internship or stepping into a senior role, you’ll find that our commitment to professional development sets us apart.

Benefits and Culture

We pride ourselves on offering competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to retirement plans and wellness programs, we provide the benefits you need to live a balanced and fulfilling life. Our culture is built on collaboration, respect, and a commitment to excellence. We celebrate diversity and strive to create an inclusive environment where everyone can contribute their best work.

Join Our Team

Explore the various career paths available at Farmers Insurance Group and discover how your skills and passions can align with our mission. We are actively hiring and looking for individuals who are passionate, curious, and eager to make a difference.

Stay Connected

Keep up to date with the latest job opportunities, company news, and industry insights by joining our network. Connect with us on LinkedIn, follow us on Twitter, and like us on Facebook to stay informed about new positions, employment trends, and networking events.

Apply Now

Ready to take the next step in your career? Search open positions that match your skills and interests on our Jobs page. Tailor your resume, prepare for your interview, and join a team that’s dedicated to redefining the future of insurance.

SEARCH FARMERS INSURANCE JOBS

Farmers Insurance Group is more than just a company—it's a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you build a fulfilling and successful career.
Learn more about Farmers Insurance Group
Size
48,000 employees
Industry
Founded
1928

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