Abbott

Director, Endovascular Marketing

Abbott • $172K — $344K *
Santa Clara, CA 95051In-Person
Pharmaceuticals & Biotech
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8-12+ years experience in medical device or healthcare marketing
  • Bachelor's degree in Business, Marketing, Life Sciences, or related field
  • Proven track record in product launches and lifecycle management
  • Experience in endovascular or interventional specialties preferred
  • Strong leadership and team development capabilities
  • Excellent communication and storytelling skills
  • Ability to influence and lead in a matrix organization

Responsibilities

  • Develop and execute the comprehensive marketing strategy for the endovascular portfolio
  • Identify growth opportunities via market analysis and customer insights
  • Drive product lifecycle management and portfolio optimization
  • Create compelling value propositions and market access strategies
  • Partner with cross-functional teams to ensure successful commercial execution
  • Translate business strategy into actionable marketing plans with KPIs
  • Oversee product launch excellence and demand generation

Benefits

  • Leadership opportunity focused on strategic growth and market share expansion
  • Collaboration across multiple disciplines including Sales, R&D, and Medical Affairs
  • Emphasis on relationship-building with key opinion leaders and stakeholders
  • Focus on analytical decision-making backed by data-driven insights
  • Engagement in a fast-paced, dynamic environment within a highly regulated industry
Full Job Description
JOB DESCRIPTION:

MAIN PURPOSE OF THE ROLE

The Endovascular Marketing Director is responsible for leading the strategic development and execution of marketing initiatives to drive portfolio growth, market share expansion, and customer engagement across the endovascular business. This role defines the long-term commercial vision, ensures alignment with organizational priorities, and translates clinical, customer, and market insights into differentiated value propositions and impactful go-to-market strategies. The Director partners closely with Sales, R&D, Medical Affairs, and global stakeholders to deliver sustainable growth and strengthen competitive positioning.

WHAT YOU'LL DO
  • Develop and lead the comprehensive marketing strategy for the endovascular portfolio, including upstream and downstream marketing activities
  • Identify and prioritize growth opportunities through market analysis, competitive intelligence, and customer insights
  • Drive product lifecycle management, including launches, line extensions, and portfolio optimization
  • Lead development of compelling value propositions, messaging platforms, and market access strategies aligned to clinical and economic outcomes
  • Partner with cross-functional teams (Sales, Clinical, Medical Affairs, Regulatory, and R&D) to ensure successful execution of commercial initiatives
  • Translate business strategy into actionable marketing plans with clear KPIs and performance metrics
  • Oversee product launch excellence, including commercialization readiness, training, and demand generation
  • Collaborate with Sales leadership to drive field adoption, sales enablement, and customer engagement strategies
  • Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders
  • Lead pricing strategy, contracting approaches, and overall profitability management
  • Monitor business performance and adjust strategies based on data-driven insights
  • Ensure alignment with global marketing strategies while tailoring to regional or U.S. market dynamics
  • Develop and manage marketing budgets effectively
  • Lead, coach, and develop a high-performing marketing team


QUALIFICATIONS
  • Strong strategic thinking with ability to translate insights into actionable plans
  • Deep understanding of the medical device industry, particularly endovascular or vascular therapies
  • Demonstrated success in product launches and lifecycle management
  • Ability to influence and lead cross-functional teams in a matrix organization
  • Strong leadership and team development capabilities
  • Excellent communication and storytelling skills, with ability to engage both internal and external audiences
  • Strong analytical skills with experience leveraging data to drive decisions
  • Customer-centric mindset with deep understanding of physician and hospital stakeholder needs
  • Proven ability to operate effectively in a fast-paced, highly regulated environment


MINIMUM QUALIFICATIONS
  • Bachelor's degree required (Business, Marketing, Life Sciences, or related field)
  • MBA or advanced degree preferred
  • 8-12+ years of progressive experience in marketing within the medical device or healthcare industry
  • Prior experience in endovascular, cardiovascular, or interventional specialties strongly preferred
  • Demonstrated experience leading both upstream and downstream marketing functions
  • Proven track record of successful product launches and driving revenue growth
  • Experience working closely with sales organizations and field teams
  • Previous people leadership experience required
  • Experience collaborating with global teams and managing complex stakeholder environments preferred


The base pay for this position is
$172,000.00 - $344,000.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
AVD Vascular

LOCATION:
United States > Santa Clara : Building B - SC

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 15 % of the Time

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Abbott

More Pharmaceuticals & Biotech Jobs

  • Director, Customer Success
    $150K — $250K *
    NAYA Therapeutics
    Chicago Heights, IL 60411 (Cook County)
    Yesterday
  • Director, Customer Success
    $150K — $250K *
    NAYA Therapeutics, Inc.
    Deming, NM 88030 (Luna County)
    Yesterday
  • CSV Engineer
    $100K — $130K *
    Katalyst HealthCares and Life Sciences
    Seattle, WA 98115 (King County)
    Today
  • Lab Technician
    $70K — $115K *
    Blueland
    Boca Raton, FL 33433 (Palm Beach County)
    Today
  • Thermo Fisher Scientific
    Staff QA Engineer
    $90K — $120K *
    Thermo Fisher Scientific
    Greenville, NC 27858 (Pitt County)
    Today

Find similar Director, Endovascular Marketing jobs:

NationwideSanta Clara, CA