ABOUT THE JOBPatrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business. This role owns site performance, campaign execution, platform innovation, and international expansion - driving both revenue and brand elevation across digital touchpoints. Reporting to VP, Ecommerce, this leader will partner cross-functionally across marketing, creative, product development, and operations to bring brand and business goals to life. This role is on-site and based in West Hollywood, CA.
RESPONSIBILITIESSite & Experience
- Campaign Execution & Site Readiness:
- Concept, develop, and execute comprehensive 360 marketing campaigns access DTC, including new product launches, site exclusives, and evergreen brand moments
- Partner with marketing and creative teams to translate GTM briefs into fully executed site plans
- Own homepage updates, collection landing pages, promo logic, and merchandising strategy
- Own end-to-end QA and publishing for all campaign assets across mobile & desktop
- Conversion Rate Optimization:
- Drive ongoing CVR improvements through UX enhancements, A/B testing, and site flow optimization
- Identify friction points across the funnel - from PDP to checkout, and implement iterative updates
- Monitor funnel metrics and apply learnings to future roadmap initiatives
- AOV Strategy:
- Develop and scale strategies to increase AOV across full-price and promotional periods
- Lead bundling strategy including pricing
Platform & Operations
- Shopify Plus Management: Own the backend architecture and performance of our Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.
- Tech Roadmap & Integrations: Lead prioritization and optimization of new technologies that drive efficiency and growth, including personalization, bundling, search, and loyalty platform.
- Vendor & RFP Ownership: Run end-to-end RFPs and manage vendor relationships from sourcing through onboarding and performance tracking.
- Fulfillment & Packaging Experience: Partner with Ops and 3PL to ensure orders are fulfilled on time and to brand standards, with clear alignment on packaging, volume forecasts, and inventory availability.
- International DTC Optimization: Own performance across global markets, including site localization, duties/tax integrations, fulfillment SLAs, and click-to-delivery improvements.
Growth & Performance
- Site KPI Ownership: Track and analyze key performance indicators including CVR, AOV, revenue per session, and checkout abandonment to inform optimization efforts.
- Forecast & P&L: Collaborate with VP of Ecommerce to support DTC forecast development and performance analysis, contributing insights tied to margin, revenue, and promotional impact.
- Performance Reporting: Lead weekly and monthly DTC recaps for leadership, synthesizing site, campaign, and vendor data into actionable insights; use behavior, engagement, and transaction trends to inform roadmap, content strategy, and promotions.
- Social Commerce Strategy: Partner with VP, Ecommerce and marketing to lead social commerce strategy, including product merchandising, promo planning, and operational execution.
WE THINK YOU'LL BE A GREAT FIT IF...- You're a data-driven operator with a deep understanding of what drives Ecommerce performance-from site experience and conversion to platform innovation and global scalability.
- You're a strategic leader who can translate insights into initiatives that directly impact revenue, conversion rate, and AOV.
- You're a collaborative cross-functional partner who thrives on working with creative, marketing, ops, and product development to execute high-impact digital programs.
- You're a builder who knows how to lead complex projects like site redesigns, tech integrations, and international rollouts with precision and urgency.
- You're curious, proactive, and always looking ahead to what's next-from emerging commerce platforms to the next testing opportunity that moves the needle.
PROFESSIONAL QUALIFICATIONS
- 7-10 years in ecommerce, ideally within prestige beauty, fashion, or luxury consumer brands, with ownership of site performance, revenue growth, and customer experience
- Deep technical knowledge of Shopify Plus, GA4, Netsuite, and DTC best practices
- Proven track record in leading site strategy, conversion optimization, and ecommerce tech roadmaps
- Demonstrated experience managing vendor relationship and executing RFP process
- Strong financial acumen and experience owning site-level P&L, forecasting, and contributing margin planning
- Hands-on experience with customer service platforms and on-site personalization tools
- Familiarity with international DTC including cross-border logistics, duties/taxes, and localization strategies
- Experience launching and scaling on social commerce platforms such as TikTok Shop or similar marketplaces
- Direct involvement in site redesigns, platform migrations, and campaign execution for new product launches
- Built, launched, and optimized integrated digital experiences aligned with brand and commercial goals
- Highly analytical, detail-oriented, and results-driven with a bias for action
- Strategic thinker who can translate insights into high-impact initiatives
- Cross-functional collaborator who thrives in fast-paced, high-growth environments
- Strong communicator and problem-solver with a proactive and solutions-oriented mindset
- Passion for beauty, digital innovation, and building best-in-class customer experiences
WHAT WE OFFER
- Bonus Opportunity
- Health Benefits
- 401(k) With a Company March
- Product Discount Program
- Flexibility & Wellness Stipend
- Paid Leave Programs
- Paid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.Salary Range Opportunity: - The hiring range for this role is $145,000-$160,000 USD
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.
