Location: Los Angeles, CA (on-site)
The Director, Digital Marketing will lead marketing execution for PragerU Kids, ensuring the team operates efficiently and key initiatives move from idea to completion. We're looking for a strong project manager and executor who can set priorities, coordinate across teams, remove roadblocks, and drive results. Above all, this role is about getting things done-taking priorities, creating momentum, and driving them through to completion.
Duties and Responsibilities:
- Lead the PragerU Kids marketing team, driving priorities, accountability, and execution across all marketing initiatives
- Create and manage the PragerU Kids marketing calendar, ensuring all content lines, programming, products, educational resources, and books are strategically promoted throughout the year
- Develop and execute digital marketing strategies that drive audience growth, engagement, and brand awareness
- Project manage campaigns across social media, email, paid advertising, ecommerce, partnerships, and other digital channels, ensuring initiatives are delivered on time and achieve results
- Collaborate closely with Creative, Content, Social Media, Communications, Development, and other teams to execute integrated marketing campaigns
- Monitor campaign performance and key metrics, using data to optimize marketing efforts and improve results
- Manage marketing budgets, dashboards, performance reporting, and departmental priorities
- Serve as the marketing lead and in-house champion for the PragerU Kids brand
- Identify and cultivate strategic partnerships, sponsorships, platforms, and outreach opportunities that expand PragerU Kids' reach among parents, educators, and students
- Stay ahead of emerging digital trends and identify new opportunities to grow and engage the PragerU Kids audience
Successful Candidates Will Possess:
- 5-7+ years of experience in digital marketing, with a strong track record of execution and results
- Exceptional project management and execution skills, with the ability to manage multiple priorities and drive projects through to completion
- Strong understanding of digital marketing, audience growth, and social media platforms, including Facebook, Instagram, YouTube, and emerging channels
- Experience marketing kids, family, educational, or youth-focused content is strongly preferred, but not required
- Experience marketing products on Amazon is a plus
- Strong analytical, budgeting, and performance reporting skills
- Comfortable taking direction from multiple stakeholders, adapting quickly, and keeping projects moving forward
- Exceptional written and verbal communication skills
- Proficiency with Microsoft Office and marketing analytics tools
- Passion for PragerU's mission and a proactive, results-oriented mindset
How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
Salary Range: The salary target for this role is $120,000 - $160,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
