Harrison and Star

Director Digital Activation , Programmatic Channel Lead - Software Solutions

Harrison and Star$90K — $215K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in digital media, particularly in programmatic and direct media.
  • Deep technical expertise in digital data management and analysis.
  • Ability to provide omni-channel insights, applying digital knowledge across various media.
  • Strong foundational skills in both digital strategy and creative marketing tactics.
  • Passionate about industry changes and sharing insights with clients to drive knowledge.
  • Highly responsive and capable of managing high-demand client relationships.
  • Confident in leading discussions as a thought leader in programmatic advertising.

Responsibilities

  • Lead the development of programmatic strategy for agency partners.
  • Collaborate with the Omnicom Center of Excellence to enhance operational efficiencies.
  • Drive thought leadership in programmatic media across the agency.
  • Champion programmatic innovation while supporting holistic campaign development.
  • Develop activation strategies for programmatic media that align with partner goals.
  • Evaluate new programmatic solutions and partners.
  • Create comprehensive Playbook and roadmap for programmatic initiatives.

Benefits

  • Health, vision, and dental insurance coverage.
  • 401(k) retirement plan with employer contributions.
  • Flexible spending accounts for healthcare and dependent care.
  • Generous vacation, sick leave, and personal days.
  • Paid parental and medical leave.
  • Short-term (STD) and long-term disability (LTD) insurance benefits.
Full Job Description
Agency:
Omd

Job Function:
Media

Job Subfunction:
Media Planning and Buying

Job Description:
Qualifications:
10+ experience in digital with heavy programmatic and direct media skills - equal parts technically savvy and strategic
Deep Technical expertise on all things data and digital.
Provides omni-channel perspective and know-how. While a core deep digital expertise is critical, be able to apply across channels to off/online mediums
Comes from a place of core/native Digital and data centricity.
Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketing etc.)
Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a 'go-to' resource on all things media
Highly responsive to crucial demands/requests
Confident in building strong relationship with key clients as the thought leader in the programmatic space

Responsibilities:
Lead Programmatic strategy for agency partners, developing recommendations, learning agendas, and strategic testing across the programmatic ecosystem.
Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation.
Drive Programmatic thought leadership within the holistic process in partnership with agency activation team.
Focus on programmatic innovation and be a champion for the program. Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation.
Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals.
Review of new solutions and partners as applicable.
Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Model for the Programmatic channel.
Supports programmatic adoption across the agency.
Updates SME on new developments across advertiser operating models.
Help to identify and lead/pilot innovative opportunities (e.g. advanced TV, cross-channel planning, etc.).
Co-Lead quarterly partner Programmatic performance reviews & education sessions
Responsible for growing the programmatic knowledge and skill set across OMD.
Works in facilitating training and knowledge share across IM & agency with SME counterpart.

#LI - NR1 #OMDCompensation Range: New York: $90,000.00-$215,000.00. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

For this role Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

About Harrison and Star

Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
Learn more about Harrison and Star
Size
500 employees
Industry
Founded
1986
NASDAQ

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