Fanatics

Director, Data & Analytics - Fanatics Collectibles (Digital Gaming)

Fanatics$170K — $210K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in data engineering or analytics, preferably in gaming or mobile apps.
  • Strong hands-on experience with data pipelines and models.
  • Proficiency in SQL and experience with Python or R for analysis.
  • Familiarity with modern data platforms and analytics tools.
  • Ability to collaborate with product teams and non-technical stakeholders.

Responsibilities

  • Own and enhance the existing data stack for reliability and usability.
  • Build and sustain core data pipelines and datasets hands-on.
  • Define and manage KPIs for product and partnerships.
  • Collaborate with product teams to derive insights from data.
  • Act as a translator between technical data and business needs.
  • Evaluate feature success and provide actionable insights.
  • Support initiatives with unified data and comprehensive reporting.

Benefits

  • Comprehensive health benefits package.
  • Flexible work schedule options.
  • Employee discounts on products and services.
  • Opportunity for professional development and training.
  • Collaborative and innovative working environment.
Full Job Description
Role Summary

We're looking for a hands-on data leader to own and rebuild the data foundation for our digital gaming portfolio. This role will be responsible for how data is collected, stored, modeled, and used across the business-and will partner closely with product to ensure we're making better decisions around player behavior, engagement, and monetization.

This is not a pure management role. You will initially operate as a player-coach, directly owning key data workflows while laying the groundwork to scale the function over time.

What You'll Do:
  • Take ownership of the existing data stack and improve its reliability, structure, and usability
  • Build and maintain core data pipelines, models, and datasets (hands-on)
  • Establish clear KPI definitions and reporting used by product, leadership, and external partners
  • Partner closely with product, game design, and UI/UX to translate roadmap questions into data and insights
  • Act as the bridge between product and data-translating business questions into data requirements and explaining insights in clear, non-technical terms
  • Define how we measure whether features, events, and in-game changes are successful
  • Ensure product, marketing, and studio teams can easily access and understand the data they need
  • Support cross-platform initiatives (e.g., Fanatics One login, webshop/backend integration) with clean, unified data and reporting
  • Deliver consistent reporting and insights to licensors (MLB, NBA, Disney, etc.)
  • Lay the foundation for scaling the data team over time


Responsibilities
  • Build and maintain scalable data pipelines and workflows using modern data platforms (e.g., Databricks or similar)
  • Design and maintain clean, well-structured datasets for analytics and reporting
  • Own product analytics instrumentation and event tracking across mobile apps
  • Develop dashboards and reporting using BI and analytics tools (e.g., Looker, mixpanel, or similar)
  • Analyze player behavior, engagement, and monetization to identify opportunities for growth
  • Support experimentation and A/B testing to improve product performance
  • Partner with engineering and platform teams to align data across systems (identity, commerce, marketplace)
  • Operate as a hands-on leader, directly owning key data workflows
  • Work with an existing dashboard/BI resource


Required Experience
  • 5+ years in data engineering, analytics, or related roles, ideally in mobile, gaming, or consumer apps
  • Strong hands-on experience building and maintaining data pipelines and data models
  • Advanced SQL skills
  • Experience with Python and/or R for data analysis, modeling, or automation
  • Experience with modern data platforms
  • Experience with BI and product analytics tools
  • Experience working closely with product teams and non-technical stakeholders

Preferred
  • Experience in free-to-play gaming, marketplaces, or digital collectibles
  • Experience with identity systems and cross-platform data (e.g., SSO, unified user profiles)
  • Knowledge of physical and/or digital card collecting ecosystem
  • Experience supporting reporting for external partners or licensors


Success Profile
  • Hands-on builder who is comfortable working in the data layer directly
  • Able to translate between technical and non-technical stakeholders
  • Pragmatic-focuses on what's useful vs. perfect
  • Comfortable operating in an environment that is still being built


The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$170,650-$210,000 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$180,750-$230,000 USD

About Fanatics

Fanatics is a leading retailer of licensed sports merchandise. The company was founded in 1995 and has grown to become the largest online retailer of officially licensed sports merchandise in the world. Fanatics offers a wide range of products, including jerseys, hats, and other apparel, as well as collectibles and memorabilia. The company has partnerships with all major sports leagues and teams, as well as with individual athletes. Fanatics is committed to providing a seamless shopping experience for its customers and has invested heavily in technology and logistics to ensure fast and reliable delivery.
Learn more about Fanatics
Size
5,000 employees
Industry
Founded
1995

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