Director, CX Strategy & Engagement

Hyundai Capital America

$150K — $180K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in Customer Experience, Customer Insights, CRM, Digital Engagement, Marketing Technology, Product Management, or Business Transformation.
  • Proven track record in leading CX strategy and customer journey transformation.
  • Experience in CX measurement and performance management.
  • Ability to develop business cases that connect customer outcomes with business results.
  • Familiarity with Salesforce Marketing Cloud or similar CRM platforms.
  • Bachelor's degree in Business, Marketing, Analytics, or related fields; MBA preferred.
  • Strong expertise in customers journey management and lifecycle communications.

Responsibilities

  • Lead the development of the CX strategy and roadmap across key customer journeys.
  • Drive customer journey transformation and service design initiatives.
  • Partner with business leaders to align CX initiatives with enterprise goals.
  • Oversee CX measurement, reporting, and governance processes.
  • Translate customer insights into actionable recommendations for improvement.
  • Manage customer communication strategies throughout the customer lifecycle.
  • Serve as a trusted advisor to executive leadership on CX performance and transformation.

Benefits

  • Hybrid work flexibility with 4 days in the office and 1 day remote.
  • Monthly vehicle allowance along with purchase and lease discounts.
  • Comprehensive health coverage including medical, dental, and vision plans.
  • Employer-funded HSA contributions to mitigate healthcare costs.
  • 401(k) plan with company match and immediate vesting from day one.
  • 100% company-paid life and disability insurance.
  • Wellbeing benefits including fitness and health resources.
  • Support for continuous learning through leadership programs and career development.
  • Paid Volunteer Time Off and company charitable donations in honor of employees.
Full Job Description
Description

WHAT YOU WILL DO

The Director, Customer Experience Strategy & Engagement leads the Customer Experience Strategy & Engagement function within Hyundai Capital America and is responsible for advancing customer-centric initiatives that support the organization's customer experience and digital transformation priorities. This role provides strategic direction across CX Strategy, CX Performance & Insights, and CX Engagement ensuring customer experience priorities are translated into actionable plans, governance routines, digital engagement strategies, and measurable improvement initiatives..

The Director leads development and management of the CX roadmap, performance framework, customer insights approach, personalization strategy, and governance model used to identify, prioritize, and measure customer experience improvements. This leader provides CX insights and recommendations to executive leadership and cross-functional business partners, helping align customer experience priorities with business objectives and operational execution. The Director also leads and develops a multidisciplinary CX team, building functional capability in customer strategy, journey management, analytics, engagement, and continuous improvement.

HOW YOU WILL MAKE AN IMPACT

1. CX Strategy & Transformation

  • Lead the CX strategy, roadmap, and customer experience vision across key customer journeys.
  • Drive journey transformation, service design, and process improvements that enhance customer outcomes and support business objectives.
  • Partner with business leaders to prioritize CX initiatives and align investments with enterprise goals.


2. CX Performance & Insights

  • Lead CX measurement, reporting, and governance across customer feedback, operational performance, and experience metrics.
  • Translate customer insights and performance trends into actionable recommendations and improvement strategies.
  • Drive customer data, analytics, personalization, and AI-enabled experience initiatives.


3. CX Engagement & Customer Communications

  • Lead customer communication and engagement strategies across the customer lifecycle.
  • Oversee digital engagement platforms, communication governance, and personalized customer journeys.
  • Drive initiatives that improve customer adoption, self-service, loyalty, and retention.


4. Enterprise CX Leadership & Stakeholder Alignment

  • Serve as a trusted advisor to executive leadership on CX strategy, performance, and transformation priorities.
  • Lead CX governance, business case development, prioritization, and cross-functional alignment.
  • Drive execution of enterprise-wide CX initiatives and measurable customer outcomes.


5. Team Leadership & Talent Development

  • Lead, develop, and mentor CX team members across strategy, insights, and engagement functions.
  • Foster a culture of customer-centricity, accountability, innovation, and continuous improvement.


Qualifications

WHAT YOU WILL BRING TO THE ROLE

  • 10+ years of experience in Customer Experience, Customer Insights, CRM, Digital Engagement, Marketing Technology, Product Management, Business Transformation, or related fields.
  • Proven experience leading CX strategy, customer journey transformation, customer insights, digital engagement, and enterprise improvement initiatives.
  • Experience with CX measurement, customer feedback programs, executive reporting, governance, and performance management.
  • Experience developing business cases, roadmaps, and strategic recommendations that connect customer outcomes to business results.
  • Experience with Salesforce Marketing Cloud, CRM platforms, or similar customer engagement technologies.
  • Bachelor's degree in Business, Marketing, Analytics, Information Technology, or a related field; MBA preferred.
  • Strong expertise in customer journey management, service design, customer analytics, lifecycle communications, and CX performance measurement.


WE TAKE CARE OF OUR PEOPLE

At HCA, our people drive our success. That's why we offer a competitive rewards package that supports your health, financial future, and overall wellbeing-at work and beyond.

Benefits Highlights

  • Hybrid flexibility - 4 days in office, 1 day remote
  • Vehicle perks - monthly vehicle allowance plus purchase and lease discounts
  • Comprehensive health coverage - medical, dental, and vision plans
  • Employer-funded HSA contributions to help reduce healthcare costs
  • 401(k) with company match and immediate vesting from day one
  • 100% company-paid life and disability insurance
  • Wellbeing benefits including fitness and health resources
  • Leadership programs and career development that support continuous learning
  • Paid Volunteer Time Off and a company charitable donation in your honor


Because great benefits help you thrive-personally and professionally.

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our culture, visit our careers page.

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