Match Group is seeking a Director of Culture & Content to lead how priority brands across the portfolio show up in culture. Sitting within the Everywhere & Everyone portfolio at Match Group, this role turns brand strategy into cultural relevance through social, creators, partnerships, and content, focusing effort where business need and cultural opportunity are greatest.
Working in close partnership with Brand Leadership, this person will build social-first cultural engines that grow relevance, fandom, and brand impact.
In this role, you will:Cultural strategy- Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities for the portfolio.
- Build the cultural roadmap for where priority brands should play, with whom, and why.
- Bring strong consumer instinct and portfolio judgment, knowing which brands, audiences, and moments need attention as business priorities and culture shift.
- Social, creators & experimentation
- Own how priority brands show up across owned social channels, including channel roles, content priorities, community engagement, and brand voice.
- Lead social as a strategic lever for brand perception, fandom, and conversion.
- Build creator and influencer strategies that make brands feel human, current, and culturally relevant.
- Set the creative and editorial bar for the portfolio's social presence.
- Build a roadmap for experimentation across emerging and underleveraged platforms, formats, and behaviors - from creator models to channels like Substack and Pinterest.
- Partner with analytics and growth teams to define test-and-learn priorities, measure performance, and scale what works.
Partnerships & Experiences- Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement.
- Create partnerships and IRL activations that expand relevance, credibility, reach, and conversation.
- Build a connected flywheel across social, community, creators, partnerships, experiences, and paid amplification.
Leadership & Measurement- Define success metrics and standardize reporting, tools, and learning agendas across cultural initiatives.
- Lead and develop a high-performing team across social, content, creator, and partner workflows.
- Manage agencies and external partners across creative development, community management, talent, and production.
- Serve as a cross-functional leader across brand, insights, creative, PR, product, growth, and analytics.
You'll need:- 10+ years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines.
- Proven success building culturally relevant programs that generate conversation, engagement, and brand love.
- Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures.
- Strong portfolio judgment and prioritization skills.
- Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.
- Experience leading cross-functional teams and external partners from idea through execution and measurement.
- Data-literate, comfortable with ambiguity, and able to build structure where needed.
$ 188000- $220000 a year
The salary range for this position is $188,000 - $220,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
