The Walt Disney Company

Director, Creator Content and Partnerships

The Walt Disney Company$153K — $205K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience.
  • 10+ years in leadership roles involving creator partnerships or digital media.
  • 5+ years managing and developing high-performing teams.
  • Proven success in building and scaling digital media organizations.
  • Deep understanding of the creator economy and audience behavior.
  • Experience negotiating commercial agreements and managing talent relations.
  • Strong analytical skills for audience growth strategies.

Responsibilities

  • Build and scale Disney's global Creator Studio with a clear strategy.
  • Lead and develop a high-performing creator partnerships team.
  • Establish workflows and governance for global creator growth.
  • Cultivate relationships with creators and agencies for partnerships.
  • Identify and launch new creator-led content franchises.
  • Lead negotiations on partnerships and licensing agreements.
  • Define programming to boost audience engagement across platforms.

Benefits

  • Comprehensive medical benefits package.
  • Generous paid time off policy.
  • 401(k) plan with company matching.
  • Employee discounts on Disney products and services.
Full Job Description

Job Posting Title:

Director, Creator Content and Partnerships

Req ID:

Job Description:

About the Role

Reporting to the VP, Creator Partnerships, this leader will define the Creator Studio strategy, operating model, and global creator ecosystem, partnering across Marketing, Product, Programming, Analytics, Legal, and International teams to develop scalable creator programs, original content franchises, and audience growth initiatives.

The ideal candidate combines deep creator economy expertise with strong business acumen, operational excellence, and a passion for building high-performing organizations in a fast-moving digital landscape.

Key Responsibilities

Creator Studio Leadership

  • Build and scale Disney's global Creator Studio, defining its strategy, operating model, and long-term roadmap.

  • Lead and develop a high-performing team across creator partnerships, production, creative strategy, and operations.

  • Establish scalable workflows, governance, resource planning, and performance standards that enable global growth.

Creator Strategy & Partnerships

  • Develop and execute Disney's creator partnership strategy, cultivating relationships with creators, talent representatives, agencies, and strategic partners.

  • Identify and launch creator-led franchises, content partnerships, and new audience growth opportunities.

  • Lead complex partnership negotiations, licensing agreements, and commercial models.

Content & Audience Strategy

  • Define creator-led programming that increases audience acquisition, engagement, retention, and fandom across Disney's streaming platforms.

  • Translate audience insights, cultural trends, and platform behavior into scalable content strategies while preserving creator authenticity and Disney's brand standards.

  • Design and optimize creator incentive programs that drive long-term creator engagement and ecosystem growth.

Business Performance

  • Own performance metrics across audience growth, engagement, watch time, creator success, and business impact.

  • Partner with Analytics to identify emerging opportunities, optimize content investment, and inform strategic decisions.

  • Develop forecasting models that align creator supply with business priorities and growth objectives.

Enterprise Leadership

  • Partner across Product, Marketing, Programming, Legal, Finance, Technology, and International teams to drive execution and alignment.

  • Influence executive stakeholders through strategic recommendations, performance insights, and business cases.

Required Qualifications

  • Bachelor's degree or equivalent experience.

  • 10+ years of leadership experience in creator partnerships, digital media, social content, streaming, entertainment, or consumer technology.

  • 5+ years leading and developing high-performing teams.

  • Demonstrated success building and scaling creator, content, or digital media organizations, programs, or operating models.

  • Deep understanding of the creator economy, social platforms, audience behavior, and emerging digital media trends.

  • Proven experience developing creator partnerships, negotiating commercial agreements, and managing talent relationships.

  • Experience defining audience growth strategies using performance analytics, consumer insights, and experimentation.

  • Demonstrated ability to lead complex cross-functional initiatives across Product, Marketing, Content, Technology, Legal, and Finance.

  • Strong business acumen with experience translating data and market insights into strategic recommendations.

  • Exceptional executive communication, presentation, and stakeholder management skills.

  • Proven ability to influence and drive alignment across highly matrixed organizations without direct authority.

Preferred Qualifications

  • Experience in streaming, media, entertainment, gaming, or creator-focused businesses.

  • Experience launching creator-led franchises, original IP, or creator ecosystems at scale.

  • Experience designing creator incentive programs, monetization strategies, or partnership frameworks.

  • Experience leading global creator initiatives across multiple markets.

  • Passion for digital culture, emerging platforms, and the future of creator-led entertainment.

The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Digital

Primary Job Posting Category:

Influencer Marketing - Studios

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-07-31

About The Walt Disney Company

The Walt Disney Company started as a cartoon studio and evolves into sports coverage and television shows. Using the company's portfolio of brands to differentiate our content, services, and consumer products, Walt Disney seeks to develop creative, innovative, and profitable entertainment experiences and related products.

The Walt Disney Company Careers

Join the magical world of The Walt Disney Company, a place where dreams come true and imagination meets innovation. As a global leader in entertainment and media, we offer unparalleled job opportunities that invite you to be part of a beloved brand known for its influential culture, diversity, and dynamic growth. Work You’ll Do Embark on a career journey with The Walt Disney Company and play a pivotal role in shaping the future of media and entertainment. Engage in work that matters, contributes to storytelling excellence, and brings joy to millions around the globe. Transform your professional life by joining a team that values creativity, leadership, and visionary thinking. The Walt Disney Company stands at the forefront of industry innovation, constantly pushing the boundaries of what’s possible in entertainment and beyond. Lead with us from a unique position in the marketplace, where your skills in technology, creativity, and management converge to create extraordinary experiences. Collaborate with a diverse group of talented professionals, united in their passion for delivering magical experiences. Our team at The Walt Disney Company is composed of over 200,000 dedicated individuals who thrive in an environment that fosters growth, mentorship, and innovation. Introducing The Walt Disney Company Leadership and Professional Growth Programs We are committed to developing leaders who can navigate the challenges of the digital era and drive success across our various business segments. Our leadership programs are designed to hone your skills and prepare you for executive roles within the company. Do Innovative Work Join our team and contribute to projects that redefine the entertainment landscape. From groundbreaking films and television series to pioneering technological advancements, your work at The Walt Disney Company will set new standards in the creative and business worlds. Be Part of a Great Team Experience a culture that is inclusive, collaborative, and forward-thinking. Work alongside the best in the business and see how diversity and inclusion fuel our creativity and success. The Walt Disney Company’s commitment to a diverse workforce is evident in our hiring practices, training programs, and our everyday operations. Future-Proof Your Career With a wide array of benefits, continuous learning opportunities, and a network of supportive colleagues, your career at The Walt Disney Company is equipped for longevity and success. Our benefits package includes comprehensive health care, employee discounts, and access to exclusive company events and previews. Explore Job Opportunities and Internships Whether you’re a seasoned professional looking for your next challenge or a student seeking a transformative internship, The Walt Disney Company offers positions across a spectrum of fields and disciplines. Explore our career portal to find job opportunities that match your skills and passions. Stay Connected Join Our Team Search open positions, apply through our streamlined application process, and take the first step towards a magical career. We look for individuals who are passionate, curious, and eager to contribute to our legacy of storytelling and innovation. Keep Up to Date Stay informed with the latest company news, career tips, and insider perspectives—all from the people who make The Walt Disney Company a place of inspiration and excitement. Job Alert Emails Customize your subscription to receive job alerts and updates that align with your career interests. Discover the exciting and rewarding opportunities that await at The Walt Disney Company. Join us, and be part of the magic that only happens here at The Walt Disney Company!
Learn more about The Walt Disney Company
Size
190,000 employees
Market Cap
$155.1 billion
Industry
Net Income
-$4.9 billion
Founded
1923
5 Year Trend
+3.9%
Revenue
$60.7 billion
NASDAQ

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