The Impact You Will Make

Risepointis seeking a Director, Content Strategy & Thought Leadership toadvance our brand and reputation. This is a highlyimpactful and cross-functional role for astorytellerwho understands that great thought leadershipisntjust content itsa deliberate, sustained effort to shape how anindustry thinksand to position our company within that industry.This role leadsbrand campaigns, digital reputation, executive thought leadership, and integrated marketing initiatives spanning digital, social, experiential, earned, and print channels.

How You Will Bring Our Mission to Life

What You Will Do

• Develop and execute an integrated contentstrategy across digital, social, experiential, and print to producebrand-alignedcontentthat increases awareness, affinity, and association with our brand pillarsthrough a thought leadership lens.
  

• Design an omnichannelcontent calendar to bring the contentstrategy to life while alsomaximizing the value of reports, events, and other key activities, collaborating with Internal and External Communications.

• InformandimplementSEO, AEO, and other digital reputationstrategiesvia PESO.

• Craftintegratedcampaignscenteredaround key moments, such as conferences and report releases.

• Establish a data-driven approach tocontentdevelopment and performance,leveraginganalytics, testing, and emerging digital trends.

• Ensure all contentalignswithourvoice, tone, and messaging framework, editing content as needed.

• Lead executive thought leadership planning and execution for the CEO and other key C-suite leadersthrough ghostwriting, editorial planning, and ongoing audience development.

• Identifyand prioritize conferences, industry events,awards,and forums whereRisepointand its leaders can build meaningful visibility and credibility.

• Manage the full lifecycle of event participation from abstract submissions and speaker prep tologistics, on-site presence, and post-event content amplification.

• Collaborate with Public Affairs and our PR agency to shape and support executive public appearances, includingpodcastfeatures, media interviews, byline opportunities, and speaking engagements.

What Success Looks Like

• Your effortsincrease awareness, trust, and engagement with key audiences, while ensuring that theRisepointstory is told clearly, consistently, and credibly in the moments and channels that matter most.
  

• Risepoint is consistently recognized as a credible voice in higher education and workforce innovation through thoughtful, high-quality content, executive visibility, and integrated brand campaigns.
  

• Executive thought leadership efforts increase audience engagement, strengthen brand affinity, and create meaningful opportunities for visibility across digital, social, media, and industry channels.
  

• Cross-functional content initiatives are well-planned, data-informed, and executed effectively ensuring the right stories reach the right audiences at the right moments.
  

How Impact Will be Measured

• Growth in brand awareness, audience engagement, and share of voice across thought leadership, content, social, and executive visibility initiatives.
  

• Successful execution of integrated campaigns, events, and content programs that support key business priorities and strengthen Risepoints market presence.
  

• Increased visibility and engagement opportunities for company leaders through speaking engagements, media placements, industry participation, and high-performing executive content.
  

What Youll Bring to the Team

Experience That Matters Most

• 10+ years of experience in thought leadership, contentstrategy,marketing,ora closely related fieldideally with exposure to more than one of these disciplines.

• Demonstrated ability to build and execute full brand campaigns from concept to completion, with a working understanding of how AEO and SEO inform contentstrategy.

• Experience developing social media channelstrategies (LinkedIn and YouTube experience especially valued) that support integrated campaigns.

• A track recordof building compelling executive thought leadership presences and collaborating with PR teams on earned media efforts.

• The ability to translatenarrative and positioninginto content and campaigns that move audiences.

• Exceptional writing skills you can captureeach leaders unique voice and the brands voice,leveragingeach as appropriate.

• Experience owning content calendars across multiple channels and keeping complex workstreams on track.

• Comfort with measurement and reporting, and an understanding of how paid fits into a broader brandstrategy.

• Familiarity with the conference and podcast landscape in education, technology, or a similarly ideas-driven industry.

Experience Thats Great to Have

• Background in B2B, higher education, or EdTech.
• Direct experience partnering with or supporting asenior leaderon communicationsplanning and execution.
• Familiarity with analytics platforms and a habit of letting data inform decisions.