Job Area:Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing
General Summary:The Director of Compute Partner Marketing will lead the Partner Marketing strategy for the Compute business and maximize the impact and the mutual value of co-marketing programs. This role sits at the intersection of Marketing, Sales, and Channel and will elevate Qualcomm as the partner of choice across the Compute customer base. As the hands-on leader of the Compute Partner Marketing team, the role requires: building strategic partnerships with Compute customers; developing and managing a team; and tight collaboration and alignment across multiple internal stakeholders, including, product marketing, sales, regions, events, communications and the business unit. This role requires a leader that is knowledgeable of the Compute industry and ecosystem, is innovative, nimble, can think at the speed of technology and execute with precision.
What You'll Drive:1. Compute Partner Marketing Strategy & Leadership- Develop and foster strategic marketing partner relationships focused on high-impact, results-driven, mutually beneficial opportunities
- Create overall annual partner strategy in close collaboration with Sales; articulate narrative/messaging for each strategic partner
- Build and oversee a comprehensive and fully integrated partner marketing framework - encompassing co-marketing programs, market development funds (MDF), joint go-to-market campaigns, and partner enablement content.
- Bring external intelligence to the Marketing team for the Compute segment; champion the partner marketing function internally, securing executive alignment and cross-functional support to drive program impact
- Develop and manage the Compute Partner Marketing team
2. Compute Program Development & Execution- Architect innovative joint marketing campaigns with global partners that drive product awareness, technology leadership, pipeline generation, and market share growth; while elevating the Snapdragon brand.
- Oversee the end-to-end execution of partner marketing programs across digital, events, social, PR, and retail channels - ensuring consistency with brand standards and strategic messaging.
- Lead the planning and execution of Qualcomm's presence at owned event, partner events and key industry events alongside partner organizations
3. Market Development & Investment- Own the Compute MDF strategy and governance model, ensuring investment decisions are aligned to pipeline impact, partner strategic value, and brand objectives.
- Develop ROI frameworks and measurement cadences to assess the effectiveness of partner marketing spend and continuously optimize program performance.
- Align across Sales, Finance and Regions on investment allocations and expected returns
- Articulate the value of Qualcomm partnership to our customers
4. Cross-Functional Collaboration- Partner closely with all of the various marketing disciplines to ensure partner programs are integrated into Qualcomm's broader go-to-market efforts.
- Collaborate with regional marketing leads across North America, EMEA, China, India, Latin America and Asia Pacific to adapt Compute partner programs for local market relevance and execution.
5. Team Leadership & Development- Build, mentor, and inspire a high-performing Compute partner marketing team, establishing a culture of strategic thinking, creative excellence, and accountability.
- Foster a collaborative team environment that reflects Qualcomm's values of innovation, inclusion, and integrity.
What does success look like for this role?- Develop annual Compute partner strategy for each customer in collaboration with Sales. Build and implement a partner marketing framework, anchored in strategy, to maximize the mutually beneficial impact of Partner Marketing collaboration with Compute customers
- Maximize co-marketing investments and strengthen mutually beneficial relationships across key partners (1+1=3); close collaboration with Sales
- Capitalize on strategic brand partnerships (existing and new) and Qualcomm Marketing to accelerate Compute product awareness and understanding, showcase technology in the context of audience passions, build community. Leverage Qualcomm's marketing efforts to collaborate with partners and amplify for mutual success.
- Drive compelling, strategic, and differentiated Compute partner programs to drive business impact.
Leadership Competencies- Strategy & Execution: Defines and communicates a compelling Compute partner marketing strategy and ensure integration across Marketing
- Compute Partner Growth Mindset: ability to focus on mutual objectives, shared success and long-term value creation with key partners
- Cross-company influence: Builds trusted partnerships across BUs, Sales, Regions and Marketing teams; navigates deftly in matrixed environments.
- Operational Excellence: Implements scalable processes, governance, and measurement.
- Innovation Mindset: Integrates emerging AI as part of the team to elevate outcomes.
This is an office-based position located in San Diego, CA and is expected to comply with the company's onsite work policy.This is a U.S. based position and is not eligible for visa sponsorship. Minimum Qualifications:• Bachelor's degree and 8+ years of Communications, Marketing, Public Relations, or related work experience.
OR
Associate's degree or equivalent degree and 10+ years of Communications, Marketing, Public Relations, or related work experience.
OR
High school Diploma or equivalent and 12+ years of Communications, Marketing, Public Relations, or related work experience.
*Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.
Preferred Qualifications:- MBA or Master's degree in related field.
- Proven experience in developing and executing complex co-marketing strategies with measurable results.
- Proven experience leading matrixed teams to develop and execute co-marketing programs that drive mutual value.
- Strong executive presence; ability to influence senior stakeholders and translate business objectives into co-marketing strategy.
- Strong understanding of the Compute industry landscape and go-to-marketing function
- Strong understanding of the technology industry, particularly in areas relevant to Qualcomm's Compute business
- Strategic thinker with a strong analytical mindset and a data-driven approach to decision-making.
- Ability to thrive in a fast-paced, dynamic, and highly matrixed global environment.
- Ability to lead a high performing team
In addition to experience, the successful candidate will have demonstrated competencies in the following areas:
Strategic thinking: understands how Compute co-marketing is the fuel for Compute business goals; understands how the Marketing mix drives the goals; understands how to weave the Qualcomm strategy with the Compute customer strategy.
Impactful Innovation: Inspires team members and external stakeholders with innovative ideas. Creates new opportunities and focuses on impact.
Clear Communication: Translates the partner strategy into succinct and impactful messages that inspires and connects efforts to the broader partner vision and goals of the company.
Pay range and Other Compensation & Benefits: $187,000.00 - $280,600.00
The above pay scale reflects the broad, minimum to maximum, pay scale for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Qualcomm. We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that Qualcomm has to offer - and you can review more details about our US benefits at this link.
If you would like more information about this role, please contact Qualcomm Careers.
