Location: Home-based or Hybrid, Eastern Time Zone, United States.
Position Summary:Bentley is seeking a strategic, creative, and dynamic community marketing leader to help shape and execute the next evolution of our community experience.
This role will translate Bentley's broader community vision into a clear strategy, roadmap, and operating model for engaging users, developers, technical audiences, and customers across our community ecosystem. The Communities Hub will be a core pillar, but this leader must think beyond a single owned platform, understanding where Bentley users already gather, learn, share, and influence one another, and helping Bentley show up in ways that are valuable, credible, and connected.
This is a senior player-coach role for someone who can lead a small team, bring structure to ambiguity, move quickly, and turn strategic direction into focused execution. The right person will understand how community supports top-to-middle funnel user and customer engagement while creating stronger pathways into advocacy, executive & advisory engagement, and other high-value customer experiences.
As Bentley evolves in a world shaped by AI and changing user expectations, this leader will also help identify how AI can make community more useful, personalized, scalable, and insight-driven over time.
Responsibilities:Community Strategy & Ecosystem - Translate Bentley's community vision into a clear strategy, roadmap, and operating rhythm.
- Develop a deep understanding of Bentley users, developers, and technical audiences, including where they already engage across Bentley-owned spaces, external communities, technical forums, practitioner networks, industry groups, peer communities, events, and in-person spaces.
- Shape a connected community ecosystem that brings together the Communities Hub, user groups, developer programs, peer engagement, community-led content, in-person activations, and advocacy pathways.
- Partner with the social media team to identify community-relevant social spaces and determine how Bentley can participate in ways that are credible, useful, and aligned to the broader social strategy.
- Position the Communities Hub as a trusted front door where users can discover content, access resources, engage with Bentley, connect with peers, and participate in relevant programs.
- Build a top-to-middle funnel community approach that supports discovery, education, engagement, peer connection, and long-term relationship building.
Developer, Technical & AI-Enabled Engagement - Serve as the corporate marketing point person for developer community engagement, partnering across product, developer relations and technical teams.
- Help scale and connect developer-focused initiatives such as DevDays, hackathons, technical community programs, and community hub experiences.
- Work cross-functionally to improve the developer journey within Bentley and ensure technical audiences have clearer pathways to resources, programs, content, and connection.
- Explore how AI can improve community discovery, onboarding, personalization, content recommendations, peer connection, support pathways, and insight generation.
- Ensure Bentley's community approach reflects where the company is going as a platform company in a world increasingly shaped by AI and open ecosystems.
Programs, Platform & Team Leadership - Develop the strategy and execution plan for community-led programs across the Communities Hub, user groups, digital engagement, peer connection, meetups and selective in-person activations.
- Create a more connected model across community programs so they feel intentional, valuable, and aligned to broader customer engagement goals.
- Lead and develop a small, high-impact team responsible for community programming, platform experience, and user group engagement.
- Operate as a player-coach, setting clear priorities and standards while guiding the team toward strong execution.
- Use community insights, feedback, and engagement patterns to inform programming, communications, product engagement, and future investment.
What Success Looks Like:- Bentley has a clearer, more actionable community strategy that connects owned platforms, external and social communities, technical forums, content, programs, AI-enabled experiences, peer engagement, and in-person activations.
- Bentley better understands where users already engage and has a stronger model for meeting them there in credible, valuable ways.
- The Communities Hub becomes a trusted and valuable entry point into Bentley's broader user, developer, and technical ecosystem.
- Users, developers, and customers have clearer pathways to discover Bentley, learn, connect, engage, and deepen their relationship over time.
- Community programs feel connected and strategic rather than one-off or fragmented.
- The community function creates stronger pathways into advocacy, executive engagement and other customer marketing motions.
- Internal teams view community as a meaningful source of engagement, insight, education, and customer connection.
Qualifications:- 10+ years of experience in community, community marketing, developer community, digital engagement, platform strategy, customer engagement, or related roles.
- Proven experience building, scaling, or evolving community ecosystems across owned platforms, external communities, technical forums, user networks, events, and peer-led spaces.
- Experience partnering with social, content, product, developer relations, and advocacy teams to engage audiences across both owned and external community touchpoints.
- Experience in a platform, SaaS, developer, open ecosystem, open-source, startup, or scale-up environment is a plus
- Experience supporting developer or technical audience engagement through programs such as hackathons, DevDays, meetups, technical communities, user groups, or community platforms.
- Experience using or exploring AI to improve community, digital engagement, content discovery, personalization, support, insights, or scalable user journeys.
- Comfortable operating in build-mode: able to bring structure to ambiguity, move quickly, make thoughtful decisions with imperfect information, and refine as the strategy evolves.
- Strong strategic operator who can take a broader vision, make it sharper, and translate it into a practical plan the team can execute.
- Creative and outside-the-box thinker who brings fresh ideas while still creating focus and operational clarity.
- Strong people leader who can coach a small team, set direction, and build momentum in a fast-moving, matrixed environment.
- Strong communication and influence skills, with the ability to bring stakeholders along and make community feel strategically important.
What We Offer:- A great Team and culture - please see our colleague video.
- An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
- An attractive salary and benefits package.
- A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
- A company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.
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