TheDirector of Sales Enablementis responsible fordeveloping,optimizing, and operationalizing the systems, processes, content, and tools that enable commercial teams to sell more effectively and efficiently. This role serves as the bridge between Product,Marketing, Sales, Sales,Sales Operationsand Training to ensure the sales organizationis equippedwith the right information, resources, and workflows throughout the entiresaleslifecycle.

This leader acts as the architect of the sales enablement strategy, ensuring the sales force is prepared, aligned, and supported withbestinclassmaterials, technology, and processes to meet revenue goals.In addition, this role will own the Commercialization and Go-to-Marketworkstream which will encompass development, buy-in, rollout and ongoing execution.This work can span organic growth and product development as well as acquisition/integration work.

In this role, you will manage a team of two who willbe responsible forday-to-day work including managing our sales enablement system,processesand commercialization/go-to-market work.

To be successful in this role, you must be highly collaborative and influential across diverse stakeholder groups with excellent strategic planning and prioritization skills. Have a customer and seller centric mindset and be able to thrive in a fast-paced, evolving environment.

Key Responsibilities

Sales Enablement Strategy & Execution:

• Develop andmaintaina comprehensive sales enablement strategy that aligns with go-to-market and commercial priorities.

• Establish governance for sales content, ensuring accuracy, consistency, and accessibility.

• Create andmaintainsalesplaybooks, competitive libraries, messaging guides, and value-based selling tools.

• Partner closely with Sales Training to ensure content and tools reinforce skill development andmethodology.

Tools, Technology & Process Optimization:

• Own the salestoolstechnology ecosystemofenablement platforms, content hubs, and coaching tools.Examples include High spot or Veevaanddeterminingwhich tool meets our businessobjectivesas well as being the owner ofthis asproduct for sales enablement.

• Collaborate withSales Operations and Effectivenessto streamline sales processes,optimizepipeline workflows, and reduce friction in the sales cycle.

• Manage implementation, adoption, and optimization of sales enablement tools to ensure high ROI and user satisfaction.

Commercial Readiness & Product Launch Support:

• Lead the commercial readinessand go-to-marketprocess for product launches, updates, and strategic initiatives.This includes owning and enhancing the Commercialization Roadmap and ensuring that itis putinto action with product and sales.Early work will include the creation of the process alongside cross-functional teamsand our Product Lifecycle strategy, followed by business buy-in, rollout and ongoing execution.

• Creationand ownership ofthe process of Commercialization and Go-to-MarketforCoverMyMeds. Requires close partnership across Productto build and create sustainable processes to meet our business needs. This will include creation of day-to-day processes as well asestablishingongoing execution processesin order torun and manage concurrent initiatives across multiple product suites.

• Manage a team of2responsible for the execution of the commercialization and go-to-marketprocessesbringing together all stakeholders tocreate a process that canbe replicated,enhancedand managed. This team will be at the center of Product, Sales, Sales Ops, Marketing and Operations coordinating and bringingthe downstreampieces together to enable sales.

• Collaborate with Product and Marketing to translate complex information into effective, seller-friendly materials.

• Ensure sales teams are prepared with updated messaging, positioning, and content for new offerings.

• Acquisition and integration support asone of the leads for Commercial related workstreams.

Performance Management and Insights:

• Define and track KPIs for sales enablement effectiveness, including content usage, sales productivity, and tool adoption.

• Provideactionable insights to cross-functional leaders on content performance, seller behaviors, and areas for improvement.

• Partner with Sales Leadership toidentifyperformance gaps and develop targeted enablement solutions.

Cross-functional Collaboration:

• Partner with Product,Salesand Business Ops to ensure alignment on priorities and resources to support commercialization work.

• Work closely with Sales leaders to understandsalesneeds, feedback, and emerging challengesimpactingsales success.

• Partner with Marketing to align messaging, content creation, and demand generation with sales motions.

• Collaborate with Training & Developmentpeersto ensure enablement supportsskillsevolution and onboarding momentum.

Qualifications:

• Degree or equivalentexperience. Typically requires12+ years of professionalexperience and 4+ years ofmanagement experience.

• Deep understanding of B2B sales motions, methodologies, and commercial processes.

• Demonstrated success building or scaling sales enablement programs or functions.

• Strong project management skills with the ability to manage multiple programs simultaneously.

• Excellent communication and storytelling abilities, with skill in simplifying complex concepts.

• Experience working with CRM systems (e.g., Salesforce) and modern enablement toolssuch asHighspotor Veeva.

• Experience with inside and outside salesteamsa plus.