Bank of Montreal

Director, Commercial Banking CRM Strategy

Bank of Montreal$137K — $238K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years as an RM or Sales Leader with experience in Salesforce.com
  • Familiarity with Salesforce functionality, especially Agentforce and AI integration
  • Ability to work on undefined initiatives without established processes
  • Self-starter with a knack for identifying and pursuing new opportunities
  • Strong written and verbal communication skills
  • Proven influencing abilities
  • Customer-first mindset with a passion for advocacy

Responsibilities

  • Develop a comprehensive vision for Salesforce.com utilization in the US and Canada
  • Collaborate with Salesforce Application Manager to maintain the Salesforce roadmap
  • Build relationships with Sales leaders to drive Salesforce adoption
  • Oversee Salesforce.com training and support teams
  • Define and manage training programs for Salesforce users
  • Lead the Advisory Council involving cross-Commercial members
  • Align business processes in US and Canada with platform capabilities
  • Create case studies to promote Salesforce adoption

Benefits

  • Comprehensive health insurance
  • Tuition reimbursement for further education
  • Accident and life insurance coverage
  • Retirement savings plans
  • Performance-based incentives and discretionary bonuses
Full Job Description

Application Deadline:

08/02/2026

Address:

320 S Canal Street

Job Family Group:

Customer Solutions

Director, Commercial CRM (Salesforce.com) Strategy – NAIS

Job Description:

Reporting to the Head of Commercial Workforce Effectiveness, this role is responsible for the development and implementation of Commercial’s CRM (Salesforce.com) Strategy. Working closely with Sales leaders will drive the adoption of Salesforce.com across US and Canada and leverage the tool for improved effectiveness and consistency across our sales teams. The Director will lead the implementation of AI capabilities in Salesforce platform.

Responsibilities

- Develop the vision for utilization of Salesforce.com across US and Canada to drive sales effectiveness

- Works closely with the Salesforce Application Manager to develop and maintain the Roadmap and Business Case for Salesforce.com for Commercial in US and Canada including the adoption of AI capabilities (Agentforce) and the integration with NAIS AI roadmap

- Develop strong relationships with Sales leaders across Commercial and work with them to drive adoption of Salesforce.com and leverage the tool for improved effectiveness and consistency across our sales teams

- Manage the Salesforce.com training and user support team

- Responsible for defining and managing the training for Salesforce.com users across US and Canada

- Manage and lead the Advisory Council composed of members across Commercial

- Identify and drive toward business process alignment in US and Canada and ensure the

platform enables these processes accordingly

  • Develop sales strategy initiatives e.g. treatment of priority client / prospect; or identify bright spots and client opportunities

- Develop case studies and customer success stories to drive adoption

- In conjunction with the Salesforce Application Manager coordinate with T&O for the

execution of the roadmap and manage the Vendor relationships

- Coordinate with Salesforce.com business leads across the Bank for alignment and best

practices

Qualifications:

7+ years of relevant experience as an RM or Sales Leader with direct experience with

Salesforce.com

Good knowledge of Salesforce.com platform and functionality including experience with Agentforce and integration with other AI platforms

High level of comfort working on initiatives that are less defined and do not have established processes or parameters

Strong self-starter who takes initiative and can identify new opportunities and have the drive and ability to bring them to life

Expert written and verbal communication skills

Strong Influence skills

Passionate about customer advocacy and a customer-first mindset

Salary:


$137,000.00 - $238,000.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: 

About Bank of Montreal

The Bank of Montreal is a Canadian multinational investment bank and financial services company. It provides a wide range of personal and commercial banking, wealth management, and investment banking products and services. The bank had revenues of CAD 23.6 billion in 2020.
Learn more about Bank of Montreal
Size
45,454 employees
Market Cap
$60.9 billion
Industry
Founded
1817
5 Year Trend
+9.1%
NASDAQ

Similar Jobs

More Jobs at Bank of Montreal

More Finance & Insurance Jobs

Find similar Director, Commercial Banking CRM Strategy jobs: