Overview

The Director, Commerce is responsible for leading the commerce media strategy across Amazon and the broader retail media ecosystem for a leading Lawn & Garden portfolio. This role serves as the organization's primary subject matter expert for Amazon Ads, including Sponsored Ads, Amazon DSP, Amazon Marketing Cloud (AMC), audience strategy, retail media measurement, and clean room analytics.

The Director partners closely with brand, sales, ecommerce, analytics, agency, and retailer teams to develop integrated commerce strategies that drive awareness, consideration, household acquisition, and sales growth across key brands and categories. While Amazon expertise is the primary focus, this role also provides strategic leadership and governance across Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and other retail media networks to ensure best practices, measurement consistency, and cross-retailer learning are implemented across the portfolio.

This individual translates retail, shopper, and media signals into actionable growth opportunities and serves as a trusted advisor to senior stakeholders on commerce investment, audience strategy, measurement, innovation, and business growth.

Responsibilities

Amazon Strategy & Commerce Leadership

• Serve as the company's primary expert for Amazon Search, Amazon DSP, Amazon Marketing Cloud (AMC), audience strategy, retail analytics, and clean room measurement.
• Develop portfolio-level commerce media strategies that align with business objectives, category priorities, and retailer growth goals.
• Lead strategic planning across Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging Amazon advertising solutions.
• Partner with ecommerce and sales teams to connect media investment with assortment, content, inventory, and retail readiness initiatives.
• Identify opportunities to drive incremental household penetration, new-to-brand acquisition, category expansion, and customer lifetime value.

Retail Media Network Leadership

• Serve as strategic lead across Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retail media platforms.
• Establish retailer-specific and cross-retailer media frameworks, measurement standards, and activation best practices.
• Provide strategic support and guidance to agency buying teams responsible for retail media activation.
• Drive consistency in audience strategy, reporting, testing methodologies, and optimization approaches across retail media investments.
• Identify opportunities to scale successful Amazon learnings across other retail media channels.

Cross Functional Partner With Data & Analytics

• Partner with Analytics & DPS AMC and clean room measurement strategies, including audience discovery, path-to-purchase analysis, incrementality, frequency management, and media effectiveness studies.
• Measurement frameworks that connect media investments to business outcomes including sales growth, market share, household penetration, new-to-brand acquisition, and category growth.
• Establish test-and-learn roadmaps across targeting, creative, bidding, audience development, and retail media innovation.
• Partner with analytics teams to develop advanced reporting, forecasting, and performance storytelling.

Cross-Functional Leadership

• Collaborate with Brand Marketing, Ecommerce, Retail Sales, Category Management, Consumer Insights, Analytics, and external agency partners to align commerce media strategies with broader business objectives.
• Act as the primary commerce media thought leader within the organization.
• Present strategic recommendations and business updates to senior stakeholders and executive leadership.
• Champion new technologies, tools, and industry innovations that drive competitive advantage.

Qualifications

• 6+ years of experience in commerce media, retail media, performance marketing, ecommerce, or digital media.
• Deep expertise in Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Marketing Cloud (AMC).
• Strong understanding of retail media ecosystems, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and emerging RMNs.
• Experience developing audience strategies and measurement frameworks using retailer first-party data and clean room environments.
• Demonstrated ability to connect media performance to business KPIs including sales, market share, household penetration, acquisition, and profitability.
• Proven experience leading agency partners and cross-functional stakeholder groups.
• Strong analytical, strategic thinking, communication, and presentation skills.
• Experience managing large media investments and influencing senior business stakeholders.
• Advanced proficiency in Excel, PowerPoint, commerce analytics, and performance measurement tools.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $129,485.00 - USD $165,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/2026.