Keurig Dr Pepper

Director, Channel Strategy & Commercialization

Keurig Dr Pepper • $155K — $220K *
Frisco, TX 75034Hybrid
Food & Beverages
8 - 10 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 10+ years of Sales, Marketing, or Commercial leadership experience
  • Strong preference for experience in consumer goods or retail products, with beverage industry knowledge a plus
  • Bachelor's degree required; MBA preferred
  • Exceptional leadership, strategic thinking, and project management skills
  • Proven ability to coach and develop teams effectively
  • Self-motivated with results-driven focus in fast-paced environments
  • Proficient in analytical thinking and problem-solving, with excellent communication skills
  • Familiarity with data sources like IRI/Nielsen, Numerator for insights

Responsibilities

  • Lead annual planning for cross-functional teams to develop commercial playbooks by category/channel
  • Coordinate materials for Voice-of-Customer meetings with retailers for feedback on innovation pipelines
  • Provide commercial insight to Marketing to align on consumer programs and innovations
  • Identify profitable growth opportunities and lead actions to capitalize on them
  • Oversee commercialization of new price-packs through the Stage Gate process
  • Design merchandising solutions to enhance retail displays and point-of-sale
  • Support sales teams in Joint Business Planning meetings with customized insights and materials
  • Manage SKU lifecycle including assortment optimization and item rationalization

Benefits

  • Medical, Dental, and Vision insurance
  • Disability coverage
  • Paid Time Off
  • 401k with company match
  • Tuition Reimbursement
  • Mileage Reimbursement
  • Annual performance-based bonus
  • Long-term incentive equity opportunities
Full Job Description
Job Overview:

The Director of Channel Strategy & Commercialization is responsible for informing and implementing the annual and long range (3-Year) channel-specific strategic plans and all commercialization efforts in support of the Warehouse Direct (WD) Cold business unit, which includes all Keurig Dr Pepper brands across Juice, Apple Sauce, Mixers, & Drink Mix categories (e.g. Mott's). This role will be a member of the WD Cold leadership team and will direct a team that serves as the primary intersection (lead) between Supply Chain, Marketing, Sales & Commercial teams. This individual will translate brand and category plans into highly effective commercial selling tools and solutions that deliver on channel-specific opportunities to drive profitability and sustainable growth. As part, this team will lead the cross-functional development of annual commercial playbooks that provide specific selling materials & direction by category / channel. Finally, this individual will manage efforts to execute priority channel initiatives, monitor performance, and work directly with the selling organization to address opportunities/gaps with new plans of action as needed.

Reports To: President, Energy, Juice, and Drink Mix Brands

Responsibilities
  • Lead the annual cross-functional planning process to develop commercial playbooks by category / channel, to be delivered & presented at the annual Keurig Dr Pepper National Sales Meeting. Inclusive but not limited to:
    • Category insights & strategies
    • Consumer insights & brand plans
    • Innovation launches
      Consumer programs & execution
      Channel insights & strategies
    • RGM priorities (price-pack initiatives)
    • Selling priorities & sources of growth (inclusive of KPI's)
    • Selling materials & "look-of-success" clarity
  • In partnership with Marketing, coordinate and develop materials for annual Voice-of-Customer (VOC) meetings with select retailers to present & receive early feedback on multi-year innovation pipelines and priorities
  • Provide commercial expertise & input to Marketing teams on all innovation & consumer programs to ensure channel/customer specific considerations & requirements met
  • Identify channel/customer specific opportunities for profitable growth and lead internal actions to deliver (shopper insights, selling materials, commercialization of new price-packs, etc.)
  • Lead new price-pack commercialization projects through the Keurig Dr Pepper Stage Gate process to ensure effective and timely execution of gate requirements (feasibility assessment, development, commercialization, & launch of new packs)
  • Steward merchandising solutions to enable best-in-class displays in retail (shoppable pallets, shippers, supporting point-of-sale)
  • Support sales teams in the preparation & delivery of Joint Business Planning (JBP) meetings with retailers (customized insights & selling materials, samples, in-person attendance & presentation responsibilities as needed)
  • Lead the SKU lifecycle management process, including assortment optimization, item rationalization, and cross-functional decision-making to improve portfolio health, executional focus, and profitable growth
  • Identify top-talent and provide on-going direction, coaching, and development of direct reports (Manager & Sr. Managers)

Total Rewards:
  • Salary range $155,500 - $220,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to elections and eligibility: Medical, Dental, Vision, Disability, Paid Time Off, 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility
  • Long-term incentive equity based on eligibility

Requirements:
  • Minimum 10 years of Sales, Marketing, and/or Commercial leadership experience
  • Experience in consumer goods (CPG) or retail products strongly preferred, and beverage industry knowledge a plus
  • Bachelor's degree from an accredited US or international university; MBA Preferred
  • Strong leadership skills, including strategic thinking, project leadership, collaboration, ability to influence, ability to manage ambiguity
  • Proven track record of coaching, developing, and leading others
  • Self-motivated and driven with the ability to lead and deliver results in a fast-paced and changing environment
  • Strong analytical thinking and problem-solving skills with excellent communication skills (ability to simplify the complex and provide clarity across written, oral, & visual communications)
    Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to manage expectations and accomplish shared goals
  • Familiarity and ability to leverage IRI/Nielsen, Numerator, & other 3rd party data sources for insights & selling stories
  • High proficiency with all Microsoft Office applications (Outlook, PowerPoint, Word)

About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

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Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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