Director, Channel Strategies

$85K — $90K *
US-AnywhereRemote in Iowa, US
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Finance, Accounting, or related field; or 8 years of industry experience in lieu of degree.
  • Experience in digital marketing and consumer communication strategy.
  • Proficiency in managing deliverability and performance of consumer-facing communication strategies.
  • Strong understanding of omni-channel orchestration and CRM logic.
  • Experience with communication vendors and carriers preferred.
  • Analytical and business modeling experience is a plus.
  • Deep understanding of communication compliance and provider policies.

Responsibilities

  • Own and govern CBE’s enterprise-wide omni-channel communication strategy.
  • Design and manage channel waterfalls and escalation paths based on consumer behavior and compliance requirements.
  • Balance digital engagement with live-agent interaction to enhance consumer outcomes.
  • Establish KPIs and performance benchmarks for all communication channels.
  • Oversee CRM communication logic across various platforms including USPS and SMS.
  • Lead deliverability strategies for email and SMS, ensuring adherence to best practices.
  • Collaborate with cross-functional teams to ensure messaging aligns with regulatory requirements.

Benefits

  • Excellent benefits package including medical, dental, and vision coverages.
  • 401K retirement plan with company match.
  • Tuition reimbursement program.
  • Paid time off and additional perks.
  • Ongoing training and support for career development.
Full Job Description

Job Description:

We are seeking a strategic and results-driven Director of Channel Strategies to lead the development, execution, and optimization of our multi-channel growth initiatives. This role is fully remote and open to candidates across the United States. The ideal candidate brings a strong blend of analytical thinking, leadership, and hands-on experience building high-performing channel programs.

What You’ll Do

  • Develop and execute a comprehensive channel strategy aligned with company growth objectives
  • Identify, evaluate, and prioritize new channel opportunities (partnerships, affiliates, digital, etc.)
  • Lead cross-functional collaboration with marketing, sales, product, and operations teams
  • Analyze channel performance metrics and continuously optimize ROI and scalability
  • Build and manage relationships with key partners and stakeholders
  • Lead, mentor, and grow a high-performing channel strategy team
  • Establish KPIs, reporting frameworks, and forecasting models

This newly created role will define, execute, and continuously optimize CBE’s omni-channel engagement strategy across voice, SMS, email, IVR, web, and emerging digital platforms. The Director will bring a marketing-first mindset into the recoveries space, leveraging automation, AI, deliverability strategy, and data-driven decisioning to enhance consumer experience while maximizing resolution performance and compliance. This role partners closely with Operations, Engineering, Compliance, Business Intelligence & the Contact Center to orchestrate intelligent, compliant, and cost-effective communication strategies at scale.

Job Details:

Enterprise Omni-Channel Strategy

  • Own and govern CBE’s enterprise-wide omni-channel communication strategy.

  • Design and manage channel waterfalls, cadence rules, and escalation paths based on consumer behavior, client requirements, and regulatory considerations.

  • Balance digital-first engagement with live-agent interaction to optimize consumer outcomes.

  • Establish KPIs, ROI frameworks, and performance benchmarks for all communication channels.

Channel Configuration & Orchestration

  • Oversee CRM letter series and cascading communication logic across USPS, email, SMS, and digital document delivery.

  • Govern dialing platform strategy, including campaign logic and system configurations.

  • Own phone strategy configuration, including TFN and LCID management.

  • Partner with Operations Strategy Directors to configure system prioritization rules.

  • Oversee IVA and web-based offer logic.

Deliverability & Reputation Management

  • Own enterprise email and SMS deliverability strategy (registration, vetting, throughput, content standards).

  • Monitor & adjust sender reputation, domain health, and inbox placement metrics.

  • Lead remediation efforts related to blocking, filtering, or reputation degradation.

  • Establish and maintain strong relationships with wireless carriers (AT&T, Verizon, T-Mobile, etc.) and major email providers (Gmail, Yahoo, Microsoft).

Data, Automation & AI Enablement

  • Partner with Engineering and Business Intelligence teams to maintain global contact strategy fields across platforms.

  • Enable intelligent channel decisioning and suppression logic using shared data.

  • Support AI & ML driven tools including intelligent routing, agent assist, and automated messaging solutions.

  • Use analytics and modeling to continuously refine channel performance.

Cross-Functional Leadership

  • Collaborate with Operations, Compliance, Business Intelligence & the Contact Center to ensure messaging aligns with brand, regulatory requirements, and client expectations.

  • Deliver projects on time, on spec, and within scope.

  • Serve as the enterprise subject matter expert on channel performance and digital communication strategy.

Job Requirements:

  • Bachelor’s degree required (Marketing, Statistics, Mathematics, Economics, Finance, Accounting, or related field preferred). Will consider 8 years experience in the industry in lieu of degree.

  • Must be able to obtain government clearance after hire. US Citizenship is required by the US government in order to obtain government clearance.

  • Experience in digital marketing and consumer communication strategy required.

  • Experience managing deliverability and performance of consumer-facing communication strategies required.

  • Strong understanding of omni-channel orchestration, CRM logic, and communication platform configuration.

  • Experience working with communication vendors and carriers strongly preferred.

  • Analytical and business modeling experience preferred.

  • Strategic thinker with strong operational execution capability.

  • Deep understanding of communication compliance and provider policies.

  • Advanced Excel and Microsoft Office proficiency.

  • Strong analytical, mathematical, and creative problem-solving skills.

  • Ability to interpret statistical and performance data to drive decisions.

  • Strong cross-functional leadership and stakeholder management abilities.

The starting pay range for this position is $85,000 - $90,000/year plus potential quarterly incentive. An individual's actual compensation will depend on the individual's qualifications and experience.

Similar Jobs

More Jobs at

More Retail & Consumer Goods Jobs

Find similar Director, Channel Strategies jobs: