Crocs, Inc

Director, Category Management - Womens

Crocs, Inc$170K — $186K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or related field, or equivalent experience.
  • 7+ years of product or category management experience, preferably in casual or sport lifestyle footwear.
  • 5+ years of people management experience with proven team development skills.
  • Proven success within globally recognized footwear or consumer brands.
  • Strong business acumen with experience in driving revenue and margin performance.
  • Excellent communication and presentation skills for cross-functional alignment.
  • Comfortable in a fast-paced, dynamic environment with a focus on agility.

Responsibilities

  • Build and lead the long-term vision for Women's footwear business.
  • Translate insights into actionable category strategies to strengthen product positioning.
  • Partner with the VP to shape product strategies and establish clear priorities.
  • Lead the end-to-end product creation lifecycle across multiple tracks.
  • Monitor category performance and make informed decisions to capitalize on opportunities.
  • Drive alignment and executional clarity in the cross-functional product creation process.
  • Balance innovation and productivity to enhance the Women's portfolio.

Benefits

  • Medical, dental, and vision coverage.
  • Life and AD&D insurance.
  • Short and long-term disability coverage.
  • Paid time off and employee assistance programs.
  • Participation in a 401k program with company match.
  • Flexible work schedule options to promote collaboration.
  • Eligibility for company incentive program.
Full Job Description
Overview

The Director, Category Management (Women's) for HEYDUDE reports to the VP, Category Management & Merchandising and leads the women's footwear business. This role is responsible for building category strategy through deep consumer, trend, competitive, and marketplace insights while leading end-to-end product creation across a growing multi-category portfolio. This leader will drive revenue and margin growth, identify new opportunities for expansion, and lead cross-functional teams to deliver compelling product strategies that strengthen the women's business.

What You'll Do

  • Build and lead the long-term vision for the Women's footwear business, identifying growth opportunities across categories, occasions and consumers that expand the Brand beyond current product assortment
  • Translate consumer insights, trend intelligence, competitive analysis and marketplace data into actionable category strategies that identify white space, and strengthen product positioning
  • Partner closely with the VP of Category Management & Merchandising to shape seasonal and long-term product strategies, ensuring clear priorities are established and effectively cascaded across the broader team
  • Lead end-to-end product creation lifecycle across multiple product tracks ensuring each initiative has a clear purpose, consumer need and commercial opportunity
  • Own category performance by closely monitoring sales, margin, productivity and consumer trends making informed decisions to capitalize on opportunities, mitigate risks and react with speed
  • Serve as the category lead within the cross-functional product creation process, driving alignment, decision making, and executional clarity across Design, Development, Marketing, Merchandising and Planning to ensure the Women's product strategy comes to life with excellence
  • Drive a multi-category Women's offense that creates dimension across the portfolio balancing innovation, product evolution, newness and productivity
  • Build scalable and repeatable processes that improve speed, efficiency, and clarity across the production creation lifecycle
  • Challenge conventional thinking and bring a test and learn mindset using curiosity, agility, and strong judgment to move quickly in a fast paced environment
  • Lead, coach and develop team members creating a high performing team culture built on accountability, ownership, collaboration and growth


What You'll Bring to the Table

  • Bachelor's degree in Business, Marketing, or a related field, or equivalent relevant experience.
  • 7+ years of product or category management experience, preferably within casual or sport lifestyle footwear.
  • 5+ years of people management experience with a demonstrated ability to develop and inspire teams.
  • Proven track record of success within globally recognized footwear or consumer brands.
  • Strong business acumen with experience driving seasonal line plans, revenue, and margin performance.
  • Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders.
  • Comfort operating in a fast-paced, dynamic environment with a bias for action and agility.
  • Ability and willingness to travel globally as needed.

Title: Director, Category Management - Womens

Salary or Pay Range: $170,000 - $186,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate

About Crocs, Inc

Crocs, Inc. is an American company that designs, manufactures, and markets casual footwear for men, women, and children. The company was founded in 2002 and is headquartered in Niwot, Colorado. Crocs are made from a proprietary closed-cell resin called Croslite, which is soft, comfortable, and lightweight. Crocs are sold in more than 90 countries around the world and are popular among people who work in healthcare, food service, and other industries that require long periods of standing. Crocs has been recognized for its innovative designs and has won several awards for its products.
Learn more about Crocs, Inc
Size
5,770 employees
Market Cap
$6.6 billion
Industry
Net Income
$312.8 million
Founded
2002
5 Year Trend
+17.4%
Revenue
$1.3 billion
NASDAQ

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